Sitelinks are those links that all the webmasters hopes to have along with their websites in Google search results. Sitelinks are those links which appear below the website in the Google search results and not all the websites have sitelinks in the search results. The presence of sitelinks in the search results makes it easier for the users to navigate through different sections of your website.

You cannot make sitelinks appear below your site’s search results in Google, rather Google’s algorithm decides whether to display sitelinks for your site or not. To display sitelinks for your site, Google’s algorithm takes  certain parameters such as the search engine friendliness of your site structure, the relevancy of the section for the user query, how you optimized your internal links and its anchor text etc. If the website fails to show these parameters, Google would not be showing sitelinks on its search results.

Google does not manually check your website to grant sitelinks and it is fully automated as of now. Getting sitelinks is much beneficial to your site, as you would be getting more traffic to your website from a single search query. This happens mainly as the user would be able to see other important pages or sections of your website in a single search query. All the new websites does not get sitelinks initially but once it is optimized in the best way, we can expect sitelinks to appear in the search results.

How to Block Certain Sitelinks from Appearing

Now your site has got sitelinks and you will feel pretty happy about getting the privilege of having sitelinks in Google search results. What if some of your site links are quite irrelevant to your page content or few of the sitelinks that are showing up are not making you happy. In this case you would like to have those irrelevant sitelinks removed from the search results.

Google provides you the option to do this through its Webmaster tool, and if your site is submitted and verified using the Google Webmaster tool, then you would be able to see the sitelinks in the admin section. Google provides you with the option to individually block the sitelinks from appearing in the search results. The steps for blocking Google sitelinks are given below.

1) In the dashboard of your website’s Google webmaster account, click on the link “Site Configuration” on the link menus appearing on the left.

2) After clicking on the above link you can see an expanded list of links and click on the link named “Sitelinks”

3) Now you can see a list of the sitelinks that are appering in Google search results, along with a button named “Block“.

4) Click on the “Block” button corresponding to the sitelink that you wish to remove and you would be taken to a expanded section asking for the reason for blocking that particular sitelink.

5) Select the appropriate reason and you can also add your comment. Now click on the “Block” button again and now you have successfuly posted a request to remove that sitelink.

After doing this it may take a few days before Google removes that particular sitelink from its search results. Till then it may appear their on the search results for your website.

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Google Sitelinks are generated by Google from site contents in order to help users navigate the site in a better way. Google generally shows sitelinks  for results which they think, will be useful to the users. Google generates these Site Links periodically and also takes various site factors into consideration such as the site architecture, site navigations, the number of links pointing to the site with the main keywords as the anchor text,  the number of searches and click through rates for the main keywords, the  number of pages indexed for a particular keyword, the age of the website etc.

Site links can be achieved by following certain SEO techniques and tactics in the most proper way. There is no particular process which can give you a guaranteed  site links in Google. But there are certain things that we can follow in order to get sitelinks.

Some of the steps that I find useful are

1)      Easy site navigation structure.

2)      Increase in traffic to the site

3)      Proper SEO of the site.

4)      Maintaining stable top rankings for the major keywords

5)      Getting quality backlinks.

6)      Updated XML sitemap generation (once in  a month)

7)      Using Google Webmasters tool.

8)      Strengthening the internal links.

Moreover the age of the Domain is also considered. Google doesn’t give site links to relatively new websites.  Follow the above mentioned things and wait till you get site links. Eventhough you cannot make Google Sitelinks happen yourself, you can control the links to be displayed in Site links via Google Webmaster Tool. I have tried the above mentioned things and was able to get sitelinks to 95% of my clients.

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1. Setting Geographic Target for Your Site with Google Webmasters Tool
2. Losing Google Site Links Due to Changed URLs
3. What is Google Squared?