In its latest move, Google has launched a hub on the web for digital marketer to identify and discover the top trending product searches across various categories. Google Shopping 100 now highlights the products that have recently experienced an increase in US searches. It is also worth noting the fact that these are not necessarily the top product searches when we look overall, but they are the products that are seeing a rise in its popularity on the internet.
Google officials has said that they have highlighted some of the top categories for holiday gifts such as tech, kitchen gear, games and toys since a long time. Google has experienced a lot of warm furry boots in accessories and apparel, and the high tech vacuums are big in home goods.
Google is aware about the fact that the holiday season is the best time to launch Google Shopping 100, but there are chances that it could still be used so as to discover trending products searches throughout the year. Google Shopping 100 can be helpful for the consumers for activities such as gift-giving inspiration, comparing prices of different online retailers, and also to find out whether a particular product is available at a nearby store. The marketers will find it easy to keep up with the interests of the consumers, and they can also use these information for activities such as creating content and earning income through affiliate marketing.
Consumers can use Google Shopping 100 for gift-giving inspiration, comparing prices of different online retailers, and finding out whether a product is in stock at a nearby store. Marketers can use it to keep up with what consumers are interested in, and use the information to do things like create content and earn affiliate income.
As of now, there are a limited amount of categories that are being showcased in Google Shopping 100 and the list is expected to increase as the platform grows. Following are the categories in which the Google Shopping 100 showcases the products:
Toys & games
Accessories & apparel
Sports & fitness
We need to wait and see whether this new web portal by Google can be used throughout the year. But we can say without doubt that this platform can be used as a great consumer research tool. The online marketers are very much anxious about the upcoming tool and are waiting eagerly for its release.