Online Marketing Blog » google search

Google’s Dictionary Search Feature Enhancement

George — Mon, 26 Jul 2010 17:05:48 +0000

Finding the meaning of a word on the net is so easy as there are many online dictionaries and other sources which helps you in getting the exact meaning or definition for a dictionary related word. You can also get the meaning of a word by prefixing the world define or what is infront of the word for which you are seeking the meaning. For example if you need to get the meaning for the word “successor”, then you have to type “define successor” or “what is successor” in the Google search box. Then Google would show you the relevant sources leading you towards the meaning of the word.

Recently Google has made another Dictionary search feature enhancement in which you don’t need to prefix the words define or what is infront of the dictionary related word for which you are seeking the meaning. You just needs to type the word into the Google search box and Google would be offering you the showing you the meaning of the word as the first search result. It also shows you additional information such as how it is pronounced, its noun, link to usage examples, available web definitions of that word, synonyms etc. It also provides links to the online dictionaries where this word can be found. I am sure that this would speed up our searches and be beneficial to the large chunk on online searchers.

Why To Take Exact Search Types in Google AdWords Keyword Tool

Mouse Movements May Influence Your Website’s Ranking in Google Search

George — Fri, 16 Jul 2010 08:33:59 +0000

It might not be too long before your mouse movements may influence your ranking in Google search results. A new patent has been granted to Google to track the position of the mouse cursor of the user. The patent is named “System and method for modulating search relevancy using pointer activity monitoring” and is invented by Taher H. Haveliwala. The patent was filed way back in 2005. This patent allows Google search engine to collect information when users hovers mouse pointer when viewing a search result page.

Till now the search result which has higher click through rates are ranked higher by Google. But there are many instances when a user gets the required results from the search results page without clicking on any links. Consider that some one is searching for the price of a particular product. On the search result page he gets the price from a snippet and he would be satisfied with the price. Once he is satisfied, he would no bother to click on the link, instead he would go for some other search activities. But the fact is that the user might hover his mouse pointer on the result from which he got the price.

In this case the website to which the user got the result snippet should be ranked, as it provided the answer to the user’s query. This is where the new patent comes into play and when Google notices that a lot of users hovered over that particular website’s snippet containing the price it would naturally rank that site more higher. Even if the search result with large number of mouse hover is much lower down the search results, Google would tend to put the result in a higher position.

The duration of the mouse hover would also help in better rankings as a user would point his cursor over a snippet for a long time reading the snippet, it he finds it relevant to his search query. The movement and speed of the mouse pointer is also taken into account, as the user always reads the snippet moving his mouse pointer over the text at a normal speed.

Anyway this patent is going to be another milestone in the search Industry and chances are that this would be implemented by other search engine giants in the future. This would also helps us to get more relevant search results as more relevant websites would be pushed up in the results page based on the user mouse movement and behaviors

Get more information here.

Yet Another New Rich Snippet by Google!!

George — Sat, 23 Jan 2010 11:18:06 +0000

Google has introduced yet another Rich Snippet yesterday which is sure to enhance your pages on Google’s search results. This new Rich Snippet format is aimed at supporting events. The new snippet will include the links to the specific events along with its date and location, which can help the users in a big way. This new rich snippet is sure to get you more relevant clicks and also helps users to find information more quicker. This would also lift the user experience to new levels.

Google recommends to markup event information using hCalendar microformat standard in the body of a website. Doing this helps Google to identify event information and make it display in the search results. One thing that we need to take care is that just marking up the informations does not guarantee your event information on the search results. This is just in its initial stage and is not available with all the websites and we can expect Google to roll out this feature to more websites in the coming days.

As with Google Site Links and Breadcrumbs, the Event links helps you to get more links and clicks from search results page. To markup the event you can use the events documentation provided by Google.