Online Marketing Blog » google adwords

How to Find Out the Search Terms that Brings Traffic from Adwords

George — Wed, 28 Dec 2011 09:41:01 +0000

As we all know, Google Adwords is one of the most powerful online marketing tool and is used to generate instant and targeted traffic to a website. Google Adwords helps you to list your website in the sponsored listings of Google search when someone triggers a particular keyword or key phrase. We can create our own sets of Ad Titles and Descriptions that needs to be displayed in the sponsored listings. We can also provide the keywords that need to trigger the ads on the sponsored listing section of Google Search. Apart from Google search, we can also display our ads in other advertising network supported by Google.

Google Adwords account would help you to analyze a lot of facts and figures related to your ads and keywords. You would be able to know a lot of things about the performance of your website. You could analyze the multiple data from Adwords and maintain your advertising budget as per that. One of the major things that you might be keen to know about your Adwords campaign is the set of search terms or keyword phrases that brings clicks to your ads. This data would help you to make your online marketing activities more effective and precise.

The knowledge about the search terms that bring clicks to your ads would give you a better idea on which keywords to maintain and which one to remove from your campaign. You can also add additional related keywords based on the search term data. You can adjust your ad title and its description based on the keywords that are driving more clicks and traffic.

Here are the steps required to find out the search terms that brings clicks or traffic from Adwords.
1) Login to your Adwords Account.
2) Got to any Campaign or AdGroup.
3) Select the tab named “Dimensions“.
4) Click on the drop down menu named “View” on the left hand side of the dashboard of “Dimensions” tab.
5) Select the option “Search Terms” from the drop down list and you are there.

Now you can see a detailed information about the search terms that brings click on your advertisements along with other vital data such as clicks, impressions, match type, CTR, average CPC, cost and average position. You can also see the option to download these reports on to your system.

How to Create New AdGroup for an Existing Campaign in Google Adwords

George — Tue, 20 Dec 2011 12:01:21 +0000

AdGroups are one of the best option to manage your keywords in Google Adwords. With AdGroups, you can easily categorize your keywords based on various factors and it helps to assess the performance of the keywords in a much better way. For those who are new to Google Adwords, then here is a basic article which tells you how to create a new AdGroups in an existing campaign in Google Adwords.

Most of us would be aware about the importance of Adwords and how it works out to bring more traffic and leads to our website. Google Adwords is one of the best way to get quick traffic to our website and the more money we are willing to spend, the more targeted traffic would be flowing to our website. The steps are really simple and you just need to fill the right keywords, ad description etc to make the most out of our online advertising activities through Adwords. The steps that are included to create a new AdGroup for an existing campaign in Google Adwords are given below.

1) Go and login with the Adwords account at http://www.google.com/adwords
2) Click the campaign tab where you can see the list of campaigns that are created in the Adwords account.
3) Click on the campaign name under which you wish to add a new AdGroup.
4) Once you click on the campaign name, you can see a tab named “Ad groups” which has a button named “New ad group”.
5) Click on the button “New ad group” and you would be asked to enter the information for the particular new ad group.
6) Once the information are filled, click on the button “Save ad group” and you are done.

You can add more than one AdGroup in a particular campaign and by doing this you would be able to set up different sets of keywords for different ads. This would help to run and manage your Adwords campaign in much better way. Adwords combined with a professional SEO services can really boost your online marketing activities.

Creating an Image Search Ad with Google Adwords – Tutorial

George — Sun, 25 Jul 2010 15:28:31 +0000

Most of us might be well familiar with Google Adwords and how it works, and some of us may not use it much frequently. Hence we might not be aware of all the available features of a Google Adwords Campaign. This post is intended to help you to create an Image Search Ad with Google Adwords for Google Image Search.

Displaying Image Ads in the image searches are one of the most effective mode of advertising and if the images are appealing enough, then the Click Through Rate is sure to soar high. Unlike the regular image ads for searches, the image ads for image searches is an ad format which combines text and images, making the ad more relevant. Creating a Image Search Ad with Google Adwords is really simple as it offers flexible image ad templates upon which we can create our image ads. For this you need to have a Google Adwords Account. The steps are mentioned below.

1) Login to your Google Adwords account.

2) Next you need to select the Campaign or Ad group on which you want to create the image ad.

3) You can see a tab named Ads inside the Campaign section and you need to click on that.

4) Inside the Ads section you can see a Tab named New ad above the statistics table which is basically a drop down menu. From the drop down list click on the option Display ad builder.

5) There would be a category section in the left navigation and select Templates for Search from the category list.

6) Now you can see 2 ad types namely YouTube Promoted Videos Template and Image Search Ad. Select the Image Search Ad.

7) Complete the form with Descriptions, URLs and upload your image and preview you Ad.

8) Finally click the button Save Ad.

Now you have successfully set up you Image ad for Google Image search and you can see tangible increase in your traffic from images.

How to Get Started with Google AdWords – For Beginners

George — Tue, 15 Jun 2010 06:45:11 +0000

Google Adwords program is one of the most efficient online advertising program around and is used by companies to get more target leads and get more efficient Return Over Investment. Unlike other advertising program, Google Adwords program is more flexible and it charges per click or impressions (for images). Many companies large and small have turned to Google Adwords pay per click program to get qualified traffic and leads from the Internet.

It is always a demanding one to be an adwords professional, as it requires a great level of analytical and intelligent thinking. One has to be alert enough while playing with adwords campaign management as the keyword trends tend to change very frequently. Most of the companies hire an adwords specialist or outsource it to any other adwords advertising agency available.

It is very east to get started with an adwords service as one just to have a valid Google account to log in. It may take some time before you can be called as an adwords specialist or adwords service professional, but make sure that you make your basics right. If you have a strong basics then adwords campaign management would be like a game for you.

Here I have shared a video which helps to know more about getting started with Google Adwords and this is mainly aimed for those aspiring beginner aiming for a better adwords professional career.

New Way to Run Local Ads in Google Adwords

George — Sat, 01 Aug 2009 02:39:02 +0000

We need to have local business ads as a separate ad unit in Google Adwords in Order to run local Ads. Now Google is ready to come up with the local extension feature which helps the users to create local ads by dynamically attaching your business address to ads. This feature also helps to add the extensions to your existing text ads. Business owners can set up this extension by linking the Adwords campaign with Local Business Center (LBC) and others have to manually enter the address into Adwords. The address along with the ads would be shown based on the relevancy of the search. If there is not relevant address based on the search, then no address would be displayed on the ads.

With the coming of location extensions, the local business ads would no more be a separate ad format. The local extension feature also gives more variety to your audience targeting. The local extension feature helps to reach the local customers in a more effective way and showing them relevant information. In short the feature helps in promoting the business brand, products, services, and associates your business with a specific location of interest to the user. This is applicable whether the ad appears in Google Search, Content Networks, Google Map and Google earth.

The steps for adding or editing the ad’s address extensions are given below.

1) Log into your Adwords account.

2) Select the campaign which you wish to edit.

3) Click on the Settings tab.

4) In the settings area go to Audience – > Locations and select one of the options shown under Show relevant addresses with your ads.”
a) Business Owners
b) Non Business Owners.

5) Then Click Save.

Hope this becomes useful for who needs to adding/editing their address extensions.