5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules.

a) Click on “Keyword” tab in your “Google Adwords” account.

b) Select the “Automate” tab a drop down menu will come.

c) Click on “Pause keywords when”.

d) Now click on “Apply to” box and select “All enabled keywords in all campaigns” in drop down options.

e) Set your requirement according to your goal. Let’s say I want to stop those keywords with quality score less than or equal to 5. Which is according to me is not good at all for my campaigns health.

f) Next, set your frequency when you want to run your rule it may for Daily, Weekly, Monthly, or just One Time. In same way you can choose any hour of the day. In same manner you can choose the usage of data for you same rule you can choose any time which you think is most relevant. I usually select “Last 60 day” data.

g) Click “Save”. Its Done !

2. Keywords Bid Adjustment On The Bases Of CPC(Cost Per Conversion)

Although you can increase bid for your keywords to come on first page which give you conversion on a awesome “CPC” and maintain your ROI (return on investment). Same you can do for keywords which are converting your T.A(Target Audience) and charging your huge amount to get traffic on your site. Let’s understand, this by taking an example you can set a monthly rule to rise the bid by 25% for those keywords which are bringing 300 conversion for your site on a CPC(Cost Per Conversion) less than Rs.50 which are triggering your ads on position worse than 4 on search engine(Google). Similarly, you can decrease the bid by 10% in a monthly rule for keywords which converting people on your site on a CPC(Cost Per Conversion) more than Rs.100. Now let see how to create rules step by step as under :-

a) Click “All online campaigns” in your AdWords account on left side on of the panel.

b) Click on the 5th tab on your panel called “Keywords” tab.

c) Click on “Automate” button, and after that select the “Change max CPC bids when…” from the given drop-down menu.

d) Now a popup will appear and In the “Apply to” section, you have to choose “All but removed keywords in all campaigns”.

e) In “Automatic action” either choose Increase bid for Rule 1 (to boost CPC bids for effective keywords in your account) or Decrease bid for Rule 2 (to lower CPC bids for poorly performing keywords in your account).

f) Choose “Max bid” which you are will to pay for your rule. Here Maximum bid is 150.

g)When raising the bids, set the requirements for Cost / conv (1-per-click) < Rs.50 , Conversions (1-per-click) >=300, and Avg position worse than 4. When lowering bids, set the Cost / conv (1-per-click) > Rs.100, and Conversions (1-per-click) >=300.

h) In the “Frequency” section, choose “Monthly” using data from the Last 14 Days.
Give a “Name” and click on “Save” its done!

3. Do Ads Scheduling In Your Account In Better Way!

Scheduling Ads always work for me when I have to run ads on “weekends” or in “late night” when I am sleeping. Let’s understand, this with the help of example, let’s say, you have to run promotional ads for your new products say, “iphone 6” on weekends. So, first create some ads in advance for “iphone 6” and pause them. And now create two rules, one is saying to enable the ads starts with “iphone 6” at 1,March(weekend) at 7AM in morning. Second, is saying pause the ads at the end of weekend 5,March at 10 PM.

a) Click “All online campaigns” in your AdWords account on left side on of the panel, after that click the Ads tab.

b) Click on “Automate” button, and after that select the “Enable ads when…” (for rule 1) or “Pause ads when…” (for rule 2) from the drop-down menu.

c) Now a popup will appear and In the “Apply to” section, you have to choose “All but removed ads in all campaigns” in your Adwords account.

d) Choose Ad text, and the option contains “iphone 6” in the “Requirements” section.

e) Choose One-time and select March 1 at 7 AM(rule 1) or March 5 at 10 PM (rule 2) In the “Frequency” section.

4. Get Your Average Positions For Your Ads in Google Adwords

Sometime, advertiser want that they just want to assure 3-6 position or in first top two positions on search network(Google). You can get this done by making some awesome rules by using Automate option in Google Adwords account. Let’s take an example as I usually do to make yourself easy to understand this. Let’s say you want to be between or on 3-6 position on search network for each query related to your business. For this you have to make two rules called “Change max. CPC bid” rule. The 1st Rule decrease the bid for your keywords when average position goes up to level 3 and 2nd Rule increase the bid for your keywords when the average position goes down to level 5. For this I am going to take “max bid” of Rs.60

Implementation Steps For Both Rules(1st and 2nd) :

a) Click “All online campaigns” in your AdWords account on left side on of the panel, after that click the Ads tab.

b) Click on the “Keyword” tab(5th tab from “Campaigns” tab).

c) Click on “Automate” button, and after that select the “Change max. CPC bids when…” from the drop-down menu.

d) Now a popup will appear and In the “Apply to” section, you have to choose “All but removed keywords in all campaigns” in your Adwords account.

e) In “Automatic action” either choose Increase by 20% (to boost CPC bids for effective keywords in your account for Rule 1) or Decrease bid by 15% (to lower CPC bids for poorly performing keywords in your account for Rule 2).

f) Choose average position worse than 6(Rule 1) and better than 3(Rule 2) in the “Requirements” section.

g) Choose “Daily” and time say 7 AM(you can choose according to your need) along with the usage of data from the “Previous day” in the “Frequency” section.

h) Click “save” bigo you done it!

5. Budget Scheduling

The most widely used rule in Automated rules of “Google Adwords” are to Decrease or increase the campaigns budget values based on how much conversion you are getting in which day of week. For example, If know that on Saturday and Sunday your Google Ads brings the maximum conversions for your business, you can set a rule using “Automate” Option in “Google Adwords”. Which increase your daily budget of your campaigns on Saturday morning and decrease your daily budget to its normal value on sunday night.The first rule(Rule 1) would increase your daily budget by 70% (Say) and the second rule(Rule2) would decrease the daily budget by 30%,which bring it to the original value(Rs 4000 increased by 70% is Rs 6800, Rs 6800 decrease by 58.82% is Rs 4000 again).

Implementation Steps For Both Rules(1st and 2nd)

a) Click “All online campaigns” in your AdWords account on left side on of the panel.

b) Click on “Automate” button, and after that select the “Change daily budget when…” from the drop-down menu.

c) Now a popup will appear and In the “Apply to” section, you have to choose “All but removed campaigns” in your adwords account.

d) In “Automatic action” either choose Increase Daily Budget by 70% (Rule 1) or Decrease bid by 58.82% (Rule 2).
Choose “Weekly” Day of week “Saturday” and time say 7 AM(you can choose according to your need) along with the usage of data from the “Last Week” for Rule 1 in the “Frequency” section. For Rule 2 choose “Weekly”, Day of week “Sunday” and time say 10 PM(you can choose according to your need) along with the usage of data from the “Last Week” in the frequency section.

e) Click “Save” bigo you done it!

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