The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website.

You can create different campaigns in your Adwords platform and decide how your ads should be displayed, which keywords to trigger your ads, which countries to target and more. You will simply feel amazing on seeing the amazing features of an Adwords platform. It might take some time to learn and explore most of the features embedded with Adwords, but there are still some features that are indeed essential for the successful running and improved performance of your PPC campaigns

Here I am going to explain about two of the most basic ad delivery mode in Adwords platform,  and these modes can really help you in deciding on how and when to show your ads to the visitors on a daily basis. The two types of ad delivery mode in Adwords campaigns are Standard Delivery and Accelerated Delivery modes and both of them has their own advantages and disadvantages that vary depending upon the requirement of various websites.

a) Standard Delivery
The Standard Delivery mode is highly recommended to advertisers and in this method the ads are shown evenly over the whole day. Adwords optimizes the delivery of ads in such a way that the ads do not show every time when a relevant keyword is triggered and rather it will be shown in such a random way that your daily budget does not expire early. In this method, your ads will be shown evenly over the day and in other words your daily budget will be stretched throughout the day. This method makes sure that even though your ads are not displayed for each and every relevant keyword triggers, it will increase the chances of showing your ad throughout the day.

Advantage: Improves the chances of your ads being shown throughout the day on Google search results.
Disadvantage: Does not show your ads for all the relevant keyword searches and this might result in losing potential visitors.

b) Accelerated Delivery
In this method, Adwords will not optimize the delivery of ads and the ads will be displayed for each relevant keyword triggers and will improve the chances of your budget being expired earlier.  If you do not have a big budget, then your ads might stop showing quickly in the day as your ads will be showed every time.  Once your ads are show and clicked by someone, your budget will also expire early. In this case, you will miss traffic in the remaining part of the day as your  budget expires quickly and your ads will not show up in the search results.

Advantage: Your ads will be shown for all relevant search queries.
Disadvantage: Your budget will expire soon and your ads might not be shown for the rest of the day once your budget expires.

Both Standard and Accelerated delivery modes has their own advantages and disadvantage. And if you want to choose between the both, you need to think and decide based on your business objective, audience engagement time, your daily budget etc. It will be better if you try both the options for a particular time period and prepare and report and find out which mode brought the best results for your campaign. Once you identify this, you can easily persist with the one that got better results for you.

Using Conversion Tracking for Enhancing Your Adwords Campaign

Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.

[Read more…]

Why You Need to Use Dynamic Keyword Insertion in Adwords

Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track.

[Read more…]

How to Create Mobile Optimized Ads from Your Existing Ad Group in Adwords

The number of people using mobiles and smartphones in increasing on a rapid basis and you can see it from the web analytics that the number of visitors from mobiles and other gadgets are on par with those coming from desktop computers. In the coming years, the number of mobile users may surpass the desktop users and this is something that we need to take into our thoughts while going for various online marketing activities. It is high time that we think and take different actions so as to go along with the latest trends and make sure that we do not miss out on potential traffic through our internet advertising campaigns.

As we all know, Google Adwords is one of the best Pay per Click (PPC) platform that is available and internet marketers use this tool for driving instant and relevant traffic to their website. The Google Adwords provides an amazing dashboard with a lot of useful features which makes it very much easy to track and manage. We can create Ad campaigns and different ad groups in Google Adwords which makes us things easier to target, test and experiment.

[Read more…]

Getting More Traffic with Search Network with Display Select Option from Adwords

Google Adwords is an inevitable online marketing platform for those looking for instant and relevant traffic to their website and even though it is a paid online marketing platform, it can really get you some good traffic without waiting for your SEO activities to catch up with. Even if you are relatively new into the field of internet marketing, you can easily make use of Google Adwords much better.

[Read more…]

Using Adwords Campaign Experiments (ACE) for Better Advertising Results

Adwords is one of the most effective and best paid online marketing tool by Google which is used by a huge user base. Adwords helps you to get instant traffic to your website and the most amazing feature is that you will be able to drive most relevant traffic to your website which will have a positive impact on your overall conversion rate. Adwords is an integral part of any online advertising activity and you will also be able to measure your ad performance in a better way. Other good part is that you need to pay only when someone clicks on your ad and you will also be able to set and adjust your bid based on the overall peformance of your Adwords campaign.

[Read more…]

How to Use the Opportunities Tab in Google AdWords

The Opportunities Tab is one of the features in Google AdWords that you have probably seen, but never really utilized.

You are not alone! Many webmasters skip the opportunities presented in this feature because at the outset they seem to be designed to make you spend money on Google AdWords, instead of truly furthering your goal of getting excellent ad placements in the SERPs.

[Read more…]

5 Advantages of Using Adwords for Your Business

Google Adwords is one of the most popular online marketing platforms that is provided by Google and even though Adwords is a paid marketing platform, it has proved worthy enough to be tried and implemented. Adwords is a pay per click online advertising methods where you need to pay only for the clicks on the advertisement created by you. You advertisements will apply on other website and when someone clicks on that, and then only you need to pay. You can also adjust the amount of bucks that you need to pay per click.

[Read more…]

2 Reasons Why You Should Avoid Broad Match Keywords in Adwords

Adwords is one of the best online advertising platform which is offered by the search engine giant Google. Adwords is being used by majority of the businesses and companies that are trying to market their products and services online. Adwords is easy to manage and the major advantage of this online advertising platform is that you just need to pay for the clicks on your ads, rather than paying for all the impressions. This makes Adwords a more reliable and affordable online advertising platform.

For those who use Adwords for their online businesses must be aware about the keywords and the types of keywords that are entered into the Adwords platform for advertising purposes. There are mainly 4 keyword match types in Adwords such as Broad Match, Phrase Match, Exact Match and Negative keyword type and all these are used for different purposes.
[Read more…]

How to Enable or Disable Autotagging in Adwords

Autotagging is one of the best way to analyse your Adwords keywords and costs with the help of Google Analytics. Once you have linked your Google Analytics with your Adwords account, you can analyse your keyword performance in a much better way with Adwords Autotagging. When compared with manual tagging, Adwords Autotagging helps you in saving a lot of time as it automatically tags all the URLs in different campaigns and AdGroups.

More over Autotagging is much more accurate and error free when compared with manual URL tagging and offers much more detailed information when compared with manual tagging of the URLs. So most of the online marketing consultants and professionals prefer auto tagging over manual tagging.  The information that we get as a result of enabling auto tagging would help us to efficiently manage our Adwords account.
[Read more…]