Online Marketing Blog » article marketing

5 Features Required for Quality Article Writing

George — Mon, 11 Apr 2011 09:20:08 +0000

Article marketing is one of the most popular ways of link building and is an essential part of an SEO project. Since article marketing can help you in getting backlinks and traffic to your site, you need to be careful while writing articles for your online marketing purposes. There are thousands of new articles popping out on the net every day and majority of them are of less value due to their low quality. If an article is not having any quality or does not offer anything to the reader, then these articles are of no use.

So if you want to reap the benefits of your article marketing campaign, then you need to make sure that the articles that you are creating meets certain standards so that it stands apart from other ordinary articles. Here are 5 features that are required for bringing quality to your articles so that you don’t miss out on the potential benefits that you get from these articles.
1) Well Written and Optimized
The articles should be well written in the sense that it should follow all the basic ethics of professional article writing. If should also take the SEO point into consideration and should be well optimized with the target keywords.

2) No Grammatical-error and no typos
If you are writing an article with a lot of information after spending a lot of time you need to make sure that it is having atleast some minimum article qualities such as good grammar and less typos. Make sure that there are no grammatical errors and also check that all the words in the articles are spelled in the correct way.

3) 100% Originality and Uniqueness
The articles should be 100 % percent original and unique. Try to make your articles as original as possible, which would lead to better reputation. Even if you are taking any other existing articles for reference, do not copy and paste the exact article. Modify the articles in your own words an ideas, and then go for publishing it.

4) Word count 300-500 words minimum
Nobody would be caring to read an article which are 1000 or more words long, as every one needs to get a full ideal about the article in a short time. If your article is too long, one may not dare to read the article and they may skip to any other sources on the net. Make it as consise as possible, so that the readers do not get the feeling that it is taking too much time to read the article. Make the size of the article between 300 – 500 words, so that one does not need to spend a long time reading the articles.

5) Informative and interesting to read.
Beside making the articles concise, give more focus on making the article more informative and interesting to read. Making the article informative is somewhat easy, but the real challenge lies in making it interesting to the readers. This requires creativity and skills so that the message in the article is conveyed to the readers in the best way.

The above mentioned things make sure that your articles does not get drowned along with the other ordinary articles. If your article stand apart from other low grade articles, then you are sure to enjoy a good search engine rankings and traffics from these articles.

How Article Marketing Can improve Your SEO Campaigns

George — Thu, 04 Nov 2010 04:37:25 +0000

Article Marketing is one of the best off page optimization techniques for any website. If done in the proper way article marketing is surely going to help you in your SEO campaigns in the long run. Article marketing is not a rocket science, but a simple process which includes writing articles related to your website’s services or products and publishing them in free article directories.

There are a large number of free article directories, but rather than going to each of those article directories and submitting your content I would suggest to stick with only the best article directories available. For example we can take the top 10 article directories to submit our articles and these top 10 article directories are selected based on certain criteria such as its page rank, its popularity, its approval rate etc.

Article Marketing can really enhance your SEO campaigns and here are some ways through which your SEO activities are benefited by article marketing.

1) Increased Targeted Traffic to Your website
The article posted in the major article directories can be provided with links to your website. It can be linked either by an anchor text or just a plain URL link in the body or in the resource box area. Usually people search for something on the article sites and when they find your articles through search list they would be by any means reading some part of your article. And if the article is compelling enough they are sure to click on the links provided in the article content and gets directed to your website.

2) Quality backlinks to your website
The links provided in the anchor text of an article can be a good backlinks for your website. Since the page rank of these article directories are high, your links in the article content would also be benefited from that. But remember that your article URL in a particular article directory may not have any page rank, but the page rank present in the home page of that article directory matters a lot.

3) Better Search Engine Ranking for your Anchor Text
While linking a certain keyword on your article content to your website, you are actually promoting the anchor text to which your site is linked. This would helped in getting better search engine ranking for that anchor text and you must wisely select your anchor text while linking.

4) Overall Search Engine Ranking for your Website
Since your site has got some good backlinks from these article directories along with improved ranking for your anchor text, it would definitely help yo improve the overall ranking for your website.

5) Improved Page Rank
Since you get quality links from these article directories, your page rank would also have a better chance of getting improved. Since people care little about the page rank these days, the page rank still is a mark of site authority and credibility among the major search engine Google. So page rank cannot be totally ignored.

Article Marketing – Tips and Advantages

George — Fri, 08 Jan 2010 11:29:05 +0000

Articles submissions are one of the best and most ethical part of offpage optimization. It strengthens your website and also sends good traffic to your website. The strengthening of websites is made by generating quality back links to your site and is considered as one of the best off page optimization techniques. Such article marketing stuffs are one of the most cheapest way to advertise your website, if done in the proper way.

One of the major benefits of article submissions or article marketing is that it helps in making your major keywords rank higher in search engine results page. But don’t expect to spam via article marketing, as your articles might get rejected by the moderators of the article directories. It should be done in a moderate and proper way.

Another advantage of article marketing is getting quality backlinks, which serve as the backbone of your website. The number of backlinks for a website marks its popularity and plays a major role in getting better ranking and traffic. A well written and optimized article prompts readers to visit your site and know more about your services, products or any other information specified in your website.

Usually the articles used for article marketing are not too long and the word count should be in the range 300-500. The article should be related to the industry which your website is serving and should to make it as unique and interesting as possible. Take care in using your main keywords inside the article wisely. Do not try to over stuff your keywords everywhere in the article. The keywords inside your articles should look genuine and sensible.

The completed articles are then submitted to various free article directories, which allows you to submit your articles. After approval by a moderator, your articles get published and would be available for others to read. If there is any issues with your articles, or your articles does not confine to the terms and conditions of the article directories, then your articles would get rejected. So always try to make your article as simple and accordingly to the terms and conditions of the directories.

Even though article marketing is the best way to promote your website and generate quality backlinks, it is somewhat time consuming. First you have to prepare your articles, then submit it to the directories and then wait for approval. Certain directories take some time to approve the articles. But once your articles are approved and published, you can expect some good results.

There are certain tips for article marketing campaign, which I have mentioned earlier in this blog. More advantages and tips on article marketing would be covered in this blog soon. Don’t hesitate to ask for any doubts or clarification regarding this.