Online Marketing Blog

George Scifo

How to Create New AdGroup for an Existing Campaign in Google Adwords

Dec 20 2011

Posted by George as Online Marketing

AdGroups are one of the best option to manage your keywords in Google Adwords.  With AdGroups, you can easily categorize your keywords based on various factors and it helps to assess the performance of the keywords in a much better way. For those who are new to Google Adwords, then here is a basic article which tells you how to create a new AdGroups in an existing campaign in Google Adwords.
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How to Enable e-Commerce Reports in Google Analytics

Dec 02 2011

Posted by George as Web Analytics

Google Analytics is obviously one of the most powerful free web analytics tool that is available and most of the webmasters rely upon Google Analytics for tracking the traffic and other activities on the websites. One of the most amazing feature of Google Analytics is its ability to track activities such as online transactions, especially for ecommerce websites. Google Analytics’ ability to track sales on a website makes is a pretty good and useful web analytics tool.  Most of the ecommerce websites take advantage of this facility and this helps to analyse and track the sales and its progress.
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3 Modern Ways to Promote Your Company Through Social Media

Nov 25 2011

Posted by George as social media

Social media channels such as blogs, Twitter, Facebook and Foursquare are being used by a large proportion of the population and help us to communicate, free of charge, and keep in touch with our friends. In a short span of time, these virtual places are becoming centers of exchange of views, information and experiences. It is here that customers and users seeking information about a service before using it: they inform, comment, leave reviews and opinions.
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5 Cool Basic SEO Tips for Beginners

Nov 24 2011

Posted by George as Search Engine Optimization

Search engine optimization [SEO], frightens some beginner webmasters. Most of the technical terms are complex in themselves, and SEO advice given can be confusing and contradictory. However, search engine optimization should not be a confused affair and if you plan to increase the number of visitors from search engines, then you need to enable people to find your website when they search through any search engine.

Here are some simple search engine optimization  tips for beginner webmasters that can help towards getting quality traffic.
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Finally My Twitter Account is Back in Twitter Search

Nov 09 2011

Posted by George as social media

I have been using Twitter for more than 3 years and I really enjoyed using this micro blogging platform, both personally and professionally. Twitter gave me some of the best online friends and it also helped me to promote websites of my clients and friends. From the time Google started showing up real time search results, the traffic to my websites increased considerably.
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How to Enable Destination URL Auto Tagging in Adwords

Nov 01 2011

Posted by George as Online Marketing

Google’s Adwords tool is one of the best way to get some quick targeted traffic to a website, and most of the companies do run an Adwords campaign for their websites. Even though a bit expensive, Adwords would help you to get a targeted website traffic instantly which may help in getting better conversions.
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3 Killer Online Marketing Secrets

Oct 26 2011

Posted by George as Online Marketing

Online Marketing has thrived despite the recent economic downturn as more and more companies realise they can no longer afford to ignore the internet as a source of business revenue.

Whether it be SEO, online PR or social media marketing, an increasing number of companies have had to look beyond traditional means of attracting new business. What’s more, most have found success thanks to the ability to reach a much wider audience of potential customers.
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5 Ways to Check the Authenticity of Twitter Follower Count

Oct 20 2011

Posted by George as social media

The number of Twitter followers clearly indicates the popularity of a particular person and taking this into account, majority of the Twitter users try to get as many as followers as possible. It is always good to have a high number of follower count in Twitter, but what is the use if majority of them are bots or artificially attained followers.

If a Twitter user is really popular in his niche, then he is sure to get followers naturally, rather than going after various methods of getting followers. So the best Twitter profile is that which has got a good number of followers in the natural way and such types of Twitter profiles are the ones that are to be followed by us. Consider that we are following a  profile which shows a huge number of followers and majority of them are bots or are not naturally obtained ones. Here you would not be getting any benefit of following such a user as even if he shares your posts, it would vanish somewhere without being re-shared by his followers.

On the other hand if you are following a profile which has genuine followers that are obtained naturally, then the chances are that if he shares any of your tweets, it has got a higher chance of getting re-tweeted by his followers as most of them are genuine and might be more active. So before following any Twitter profile based on the count of its followers, make sure that the user has created such a number of followers in the natural way and they are authentic.
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10 Tips for a Better Forum Marketing Strategy

Sep 23 2011

Posted by George as Online Marketing

Forums are one of the best way to get traffic and decent backlinks to your website provided it is used in the right way. Forum participation is considered as an integral part of any online marketing activity and forums can drive some good and quality traffic to a website. Most of SEOs and other online marketing professionals starts off with forum participation and somehow they manage to drift away from this in the course of time. In the end they label forum participation as a useless thing and a complete waste of time.
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