Content is one of the most powerful aspect of any Digital Marketing Strategy and a website with poorly optimized content cannot be expected to fare well in the online market. The content of a website should be optimized in the best possible ways so as to attract more organic traffic for the websites. For a website with huge content, it is often difficult to optimize it manually and this is where the use of various content optimization tools comes into play. [Read more…]
If your business has yet to embrace social media as a marketing tool, you may soon find yourself in the minority. This year companies are predicted to spend a total of $11.72 billion on campaigns that utilize the likes of Facebook, Twitter and Instagram. This has been predicted to increase to $17.34 billion in 2019. There are many unique ways in which social media can help boost business depending on the target audience and individualised goals. This article alongside the adjoining infographic designed by the team at skilled.co, looks at how social media is becoming an integral part within people’s personal and professional lives. [Read more…]
For the last few years, we have seen Google giving some kind of priorities to websites that are optimized for mobiles. Most of the non-mobile friendly websites were getting enough organic traffic back then and the webmasters were hesitant to go for mobile friendly website. But soon some of the websites started loosing out organic traffic and they were forced to go for mobile friendly websites. Some websites still got steady organic traffic even without being optimized for mobiles. [Read more…]
These days, it looks very much difficult to rank your website higher in the search engines as there are a lot of competition that your website needs to face daily. Most of the website owners hire professional SEO agencies or professionals to optimize their websites. Most of the SEO agencies adopt the latest and different forms of SEO activities to rank the websites higher in the search engines. Seeing all these, a webmaster who cannot afford to hire a SEO company will think it near impossible to rank their website higher in the search engine search results.
For a big website like eCommerce or other business websites, it might be better to hire a SEO agency for better search engine rankings. But for medium websites, there are various things that you can do on your own to rank your website higher in the search engine results pages. You might not be having the skills on par with any of the SEO professionals, but adopting some of the basic SEO guideline and techniques can take your website to a better position. At the same time, during the course of time, you can also be able to become a seasoned SEO professional by implementing and testing a lot of SEO activities on your website.
Here are some of the most simple SEO steps and methods that you need to adopt so as to rank your website higher in the search engines. [Read more…]
It is a great honor as a blogger, when your content will re-tweet again over the time. The reason is that it will make your presence on the internet more pleasurable as well. Since, some productive ways have to be taken by you for re-tweeting the content. Actually, what happens is that, your positive attitude towards the content development will be more effective and you will able to produce the quality content as well. One thing is sure that your audiences are the prime broadcasters of your works. Therefore, you have to comply their expectations through your content.
It is a vital issue for you. The reason is that it will create a better atmosphere for your content. Actually, the quality of the content depends on the various factors like information, idea, Search Engine Optimisation ( SEO), platform and others. However, one thing has a similarity, which is that there should be coordination between these factors. Otherwise, it will never be a successful one. Actually, quality is the surveillance point of the performance. Therefore, the content should integrate all its features tightly as well. It is true that when quality shines, then the content will get its exposure more. It is observed that from ideation to completion, whole process of content development should maintain the quality and it should indicate its power in the market as well. [Read more…]
The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.
Let’s start !
1. Pause Poor Performing Keywords
There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]
Seeing our website penalized on a particular day is one of the ugliest nightmares that can happen to an SEO professional. Usually, if you respect the guidelines that Google provides to all webmasters your website is safe from this risk, but sometimes, despite the best intentions; you end up receiving a penalty and is in danger of losing your month long hard work done on the website. Even just a small error or mistake on your website can make it at risk of being penalized.
Panda and Penguin are the two “black beasts” of SEO for some years now and both have made many “SEO victims” in an attempt to clean up the SERP from spam and low quality content. Besides them, there is always the risk of being saddled with some manual penalty by a quality rater or individuals carrying on the task of scanning the SERP looking for sites that do not deserve to be where they’re positioned.
In the recent years, Tumblr has become one of the most creative digital platforms to communicate without limits. With around 550 million subscribers, Tumblr is now considered the Y-generation platform, that adapts to every possible target: from mothers to adolescents, from businessmen to students. Basically Tumblr is just a digital platform that can lead companies to communicate, to be recognized, to enhance the reputation of their brand and to increase the visibility of their products. [Read more…]
You have decided to set up a Facebook page for your business, or you want to make the most out of your existing page and improve your branding. Considering that Facebook has 1.55 billion monthly active users, we can say that it is a good decision. But now , visitors and prospects will not come knocking on the door of your page as if by magic. In reality the chances of having customers or prospects from Facebook are slim if you do not set up a Facebook page that has the potential to be noticed, which includes “Likes” and “Shares”.
By following the tips below, you will put the odds in your favor for a professional and engaging Facebook page. [Read more…]
Events in Google Analytics are the interaction or actions of website visitors and which can be tracked independently. Some of the major actions that can be tracked through Events include a button click, a download, playing a video, ad clicks etc. Event tracking becomes handy when we need to track some precise user actions on the website and analyse based on that. Event tracking is implemented by integrating a small piece of script on the website and Google Analytics has syntax for that code and we just need to customize it. [Read more…]