7 Awesome Video Marketing Trends for 2019

“If a picture is worth a thousand words then a video is worth a library!”

From the birth of social TVs like (Instagram TV) IGTV to the trending of epic disappearing stories on various social media platforms like Facebook, Instagram, and even Whatsapp, video marketing has been the hottest marketing trend for 2018 and the vogue seems to persist even more in 2019!

It’s necessary to keep yourself up to date with the current marketing trends in order to have a robust marketing strategy and video marketing is undoubtedly a part of it this year. So, what are you waiting for! Get your notepads out because we present you a 360-degree guide about video marketing. [Read more…]

Understanding Different Forms of Digital Marketing for Better Exposure

Digital marketing is nothing but a way by which you advertise online. Some of the commonly known digital marketing channels are search engines; website, social media, email and mobile app. Digital marketing is a platform where you can connect with the audience at the perfect time. We need to engage with the audience where they spend most of their time, and that is the internet. You can say that any marketing media that is delivered in the form of electronic is considered as digital marketing.

From the last few years, we can notice a shift to digital media, which are mainly driven, by the marketing agencies and the business owners. And the reason behind it is the increasing demand to show the quantifiable results. You will be amazed by the fact that digital marketing does not have any boundaries with the internet as its main promotional medium. It is one of the fastest growing industries, which leads to more growth and development. Mentioned below are some of the common digital marketing tactics that you can follow for your firm or business. [Read more…]

Mobile-First Indexing and Small Businesses: What You Need to Know

Since November 2016, the SEO community has been readying itself for the launch of Google’s mobile-first indexing feature. As you already know, this change increases how Google ranks websites; while businesses that have desktop-only sites will still be indexed, their rankings won’t be nearly as impressive as those sites that have made mobile optimization a priority. When you consider that the first position Google search result receives 33% of the traffic share and at least 75% of all clicks are obtained by sites on the first page of search results, it’s clear how essential it is to pay attention to major changes in how rankings are determined.

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10 Simple SEO Methods to Rank Your Website in Search Engines

SEO is a complex procedure where we need to do and follow a large number of methods and rules to get our website rank higher in the search engines. There are different styles and methods to implement to make your SEO campaign a success. There are certain methods that are expensive and a the same time there are simple and economic SEO methods that can help your site rank higher in search engines. These simple methods can be done on your own if you have some amount of time to spend and this will also help you understand search engine optimization process in a better way.

Here we can go through some of the simple methods that can be implemented so as to get better search engine rankings. I have picked 10 methods that you can do it yourself and even if you are able to do half of these methods, you will start seeing the results going in the upward direction. [Read more…]

Top 9 Organic Traffic Metrics to Monitor

As we all know, organic traffic is an important factor in search engine optimization and it is nothing but the traffic coming to a website from different search engines as a result of various search queries. Organic traffic is considered important by search engine optimization (SEO) specialists, as it indicates the extent to which the SEO activities are attaining the desired success rates. If a website is getting less organic traffic even after months of SEO activities, then it is high time that the SEO activities needs to be revised or revamped.

Here are some of the major organic traffic metrics that an SEO has to monitor so as to measure the accuracy or success of his SEO activities. Hope that it can be useful for the SEOs in their long-term online marketing activities. [Read more…]

New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]