Succeed in Business with Better Data Quality Management

Data is very important in every organization, and this is the reason why businesses need to rely on practices that would help manage it effectively. Data quality management (DQM) comprises of the best practices that help businesses to acquire and maintain data of high quality. What is data quality? Data quality is that kind of data that can serve the purpose it was intended to without compromise. Such quality can only be achieved if the company is willing to take advantage of DQM. Effective DQM will help in the acquisition of data, processing, distribution, and protection from theft, among other cyber-crimes. To make sure that your organizational data is well-managed, use the following tips to improve your DQM practices.

1. Ensure Data Availability

One of the main roles of DQM is the acquisition of data because there is no way you are going to manage data if it’s not available. Therefore, use every possible way to garner information both from organizational databases and from third party sources. Some of the sources you could use include ERP applications, legacy file structures, ERP applications, partner systems, data warehouses, or EDI transactions, among others. Having as much data as you can might make DQM more effective that it would be, with fewer data.

2. Work With The Right People

For proper functioning of data quality management, you will need to work with people who understand the processes involved and those who value data. In this case, hire data stewards to oversee the data management programs. The people involved include DQM project manager, data analyst, and a change manager. All these will handle different roles and responsibilities to ensure DQM works as expected, and the organization can enjoy maximum benefits.

3. Focus On Data Profiling

With DQM, you will need to continuously improve the quality of data if you want to get the best out of it. You do this by data profiling, which involves carrying reviews on available data, comparing data from different sources, using statistical models to evaluate it, and providing reports of the outcomes. These processes will help you to identify areas where your data needs improvement or areas that require advanced programs for proper management.

4. Define Quality Rules

You will also need to define the quality of data you want your data to reflect. This is where you incorporate elements that describe data quality. The elements include accuracy, consistency, completeness, orderliness, timeliness, and integrity, among others. Set the rules you want to see for each data field and if possible, award a threshold that must be met for each. This is an essential step in making sure that DQM works perfectly because data will only be considered viable after complying with the rules set.

5. Measure And Repair

With DQM, you will be able to measure your data using different metrics for consistent quality of data. The rules you have set for each data field should help to measure if the data you have is compromised in any way. Identify and capture patterns during recording or in every process of DMQ, and it will help you define specific characteristics of certain data. Sometimes it is good to use software to measure and provide a report on the quality of data, and once a compromise is identified, look for ways to solve it. Start by identifying the root cause of the data issue before formulating a remediation plan. It is okay to review your rules to make them better and perfect quality of data, which translates to an effective DQM.

Importance Of Quality Data Management

• Better decision making through the use of reliable data

• Ability to comply with regulations due to improved transparency

• Improved security for organization information from advanced data management

• Increased profitability because quality data can easily be monetized

• Presence of accountability and enhanced performance by all parties

• Easy measurement of data and provision of room to improve data management

Best Examples Of User-Generated Content Marketing Campaigns

It is basic human nature to form communities around work, common interests, and passions. Social media platforms have just transformed this community formation into a virtual one and eased up the whole process.

Sharing user-generated content often aids the formation of these communities by influencing the way we connect with one another through shared stories and experiences.

Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion. The cost-effectiveness and marketing potential of UGC campaigns can be a great addition to the promotional efforts of your brand.

This article presents you with examples of brands which successfully employed UGC campaigns for their marketing purposes and were able to boost audience engagement by great scales.

User Generated Content Marketing

User Generated Content Marketing

Come, let’s have a look.

1.  SouthStar Communities
Building Trust By Displaying User Experience On Website’s Homescreen

SouthStar Communities, a real-estate development Company, portrays happy users and their experiences by displaying their social media posts.

What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.

This build users’ trust in the Company, gave it wide social acceptance and helped to spread the awareness about the Company and its projects. User engagement was significantly boosted. Website’s performance hiked to new levels.

2. Pedigree Australia- Dog Selfie Campaign

Pedigree Australia’s Dog Selfie campaign aimed at spreading awareness about the importance of maintaining a clean and hygienic mouth for dogs.

In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.

The campaign attracted immense positive response and dog owners overwhelmingly posted selfies with their dogs using the dedicated hashtag. The campaign was fueled to great success with the earned media inspired an emotional connection was ignited with the campaign.

3. SMW Dubai-

Social Media Week, a leading news platform and worldwide event that focuses on the impact of social media. An important source to understand the basics of human connectivity and social media.

During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings. Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.

User-generated content produced during the event conversation also helped in spreading awareness about the event and hence, widen the radius of word of mouth marketing. Thus, given the heightened level of user engagement and event ROI, it was declared a great success.

4. Pride Social Wall By Facebook

Facebook has always been a forerunner when it comes to social causes. On the eve of Gay Pride Week, the team at Facebook Israel came forward and showed its support to the cause by displaying user-generated content to the audience and visitors of the events via a social wall, called The Pride Wall.

User-generated content from Instagram like live updates, posts, images, videos, etc. was being displayed which initiated a buzz around the cause, thus attracting immense contribution from those who were supporting the cause. Social Media was flooded with related posts and the cause got immense support from everyone.

5. Sunburn Music Festival

The popular Sunburn Music Festival has turned into a tremendous attraction point for youth-centric brands and crowd. The event organizers decided to further enhance the enthusiasm of its young demographic crowd by displaying their social media post around the events to a wider crowd out there.

The excited and lively crowd jumped on to the opportunity and flooded the social media with user-generated images, videos, tweets, and posts which were later displayed on the social wall to the attendees of the event during the event. This hyped the popularity of the event not just at the venue but also on the social media platforms. The event ROI was increased by multifold.

Key Takeaways

Launching UGC campaigns to boost your brand image and spread awareness about it is a really great and a strategic marketing decision to take. It is not only cost and time efficient but also an amazingly interesting way to make your users interact with your brand.

Do you know of any other such user generated content marketing campaign that delivered wonderful results to the brands running those?

Feel free to drop your opinions in the comment section below.

7 Awesome Video Marketing Trends for 2019

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It’s necessary to keep yourself up to date with the current marketing trends in order to have a robust marketing strategy and video marketing is undoubtedly a part of it this year. So, what are you waiting for! Get your notepads out because we present you a 360-degree guide about video marketing. [Read more…]

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From the last few years, we can notice a shift to digital media, which are mainly driven, by the marketing agencies and the business owners. And the reason behind it is the increasing demand to show the quantifiable results. You will be amazed by the fact that digital marketing does not have any boundaries with the internet as its main promotional medium. It is one of the fastest growing industries, which leads to more growth and development. Mentioned below are some of the common digital marketing tactics that you can follow for your firm or business. [Read more…]

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10 Simple SEO Methods to Rank Your Website in Search Engines

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Here we can go through some of the simple methods that can be implemented so as to get better search engine rankings. I have picked 10 methods that you can do it yourself and even if you are able to do half of these methods, you will start seeing the results going in the upward direction. [Read more…]