As we all know, Google Analytics is one of the most used free web analytics software around with a lot of features. Majority of the websites uses Google Analytics software to track its traffic and other user behaviors. Google Analytics has become one of the most integral tool of every online marketing activities.
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404 Error Pages are created inorder to notify visitors that they have landed on a page which does not exist. This can happen when either the visitor have typed the wrong URL or the user have reached a broken link from an external or internal link. Like we use Google Analytics to track traffic for different pages of a website by pasting the Google Analytics code on every pages of a website, we can also track the number of visitors coming to the 404 error page.
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A Social Media Professional or consultant is usually entrusted with the strong reponsibility of enhancing the online presence of a website through various social media channels. Social Media Marketing is an interesting job once you have hit the right track and are in full flow. Social Media Marketing has also become one of the best career opportunities for those interested in online marketing and actually there is a shortage of quality social media consultants world wide.

To be a successful social media professional, there are many things that you need to work on. Here I would like to provide 10 points that I think is essential for anyone aspiring to become a successful social media marketing professional.
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In its latest post in the Google Webmasters Central Blog, Google has shared it most latest views on quality backlink for websites. Google has always opposed getting spammy backlink to your site and webmasters all over the world had some confusion about Google’s stand on quality back links. Most of the site owners measure a sites reputation with its back link numbers and Page Rank.

We can easily increase the number of backlinks, but it is more difficult to increase the number of quality links. Quality links means links from relevant pages having healthy page rank, traffic and reputation. Taking these factors of a quality links, one an assume how difficult it is to get a quality backlink to a website.
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Introduction to Google Webmasters Central Tool

Google Webmasters Central Tool is a useful tool for webmasters to make their site more stronger and help in other website trouble shooting related issues.  This tools helps a lot in increasing the site traffic to the site by providing important details about the site’s performance, problems associated with the site and more.

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Twitter was down for a some hours few days back and this is considered one of the longest outage time for Twitter. I am not sure why this is happening with Twitter on a regular frequency. Just few minutes before writing this post Twitter was down and created discomfort for regular Tweeters.
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Monitoring your keyword’s ranking position is a major mandatory responsibility of all SEOs in order to keep track of the variations in keyword rankings. Checking the rank of your keywords helps you to know whether your SEO  / online marketing efforts are in the right direction. Checking the ranking of your keywords manually is a tedious task as it requires a large amount of labour and a fair amount of time is needed to do manual checking of the keyword position.
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Google Adwords program is one of the most efficient online advertising program around and is used by companies to get more target leads and get more efficient Return Over Investment. Unlike other advertising program, Google Adwords program is more flexible and it charges per click or impressions (for images). Many companies large and small have turned to Google Adwords pay per click program to get qualified traffic and leads from the Internet.
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Google Analytics is one of the most powerful and free web analytics tool available and is much better than many other free web analytics softwares available. Google analytics is not a hosted web analytics tool, but is just a compatible javascript code which needs to be included between the tag of an HTML page.

Google Analytics is so flexible and user friendly Internet analytics tool and comes with a variety of customized report options. In this post I would like to write about how to create an Advanced Segment for a particular geographical region with Google website analytics tool.

Consider that you have a website and have installed Google Analytics code to track the traffic details. You need to know the top landing pages or top content from the city “Kuala Lumpur”. In this case you can take the advantages of advanced segments in Google Analytics. The steps for setting up an advanced segment for a particular geographical region in this cases is given below.
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Google Adsense is one of the best way to earn online through your blog or website. You just need to have a Google account and a website which is atleast 6 months old with sufficient content. Just paste the Google Adsense code on your website and Google starts showing relevant ads on your website related to your content.

Google Adsense set up is pretty easy and here I would like to share a video for those beginners who aspire to have a decent earning through Google Adsense program.
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