Setting Up Events in Google Analytics as Goals

Events in Google Analytics are the interaction or actions of website visitors and which can be tracked independently. Some of the major actions that can be tracked through Events include a button click, a download, playing a video, ad clicks etc. Event tracking becomes handy when we need to track some precise user actions on the website and analyse based on that. Event tracking is implemented by integrating a small piece of script on the website and Google Analytics has syntax for that code and we just need to customize it. [Read more…]

How to Create and Use Advanced Segments in Google Analytics [Video]

As we all know, Google Analytics is one of the most powerful and yet free web analytics tool that is available. In my personal point of view, one of the first things that I do while coming online is to log on to my analytics account and see the traffic stats for my different websites. Webmasters simply love navigating through the web analytics data for their website and Google provides one of the best and user friendly web analytics tool. [Read more…]

The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]

10 Key Benefits of PPC Advertising

Online advertising and marketing has come a long way and these days majority of the people are opting for online marketing and advertising channels. They seem to have ultimately found out that online advertising and marketing activities are the best way to project their respective products to a wider and targeted audience at a much affordable rate. Most of them might have tried out the traditional marketing activities in the past and after learning about the advantages and benefits of online advertising, they are ready to give it a try. [Read more…]

8 Important Traits of an Ideal Landing Page

Landing page is one of the most important ingredients of any online advertising or marketing campaigns. A well designed and developed landing page can make sure that you meet success with your online marketing campaigns. In the current trend of online advertising, marketing, SEO, email marketing and other online promotional activities, you need to have a great and amazing landing page to stay ahead in the marketing. Without a decent landing page, your online marketing activities are bound to fail, irrespective of the amount you are spending on it. These days advertising agencies are investing a lot on their landing page design and functionalities to get the most out of the online marketing activities.

Here are some important points or features of an ideal landing page that I have gathered from my experience so far. There are a lot of features missing from the list and I have just picked up the most generic and important ones that can be shared. So if you are into online marketing and looking for ways to improve your leads and enquiries, the first thing that you need to do is to improve your landing page and its user experience.

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Converting Your Talents into Money with AfilioPlace

Most of the us always look for earning money from the internet as there are a lot of opportunity for skilled IT professionals to earn money from the internet. One of the best method for making money from the internet is affiliate marketing and these days a lot of people are making handsome income from various affiliate marketing activities. There are a lotf of affiliate marketing platforms available, that helps you to make real money and you just need to select the perfect affiliate marketing niche that suits your interest and talents.

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Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of the search results, especially when they come across websites that are not at all mobile friendly.

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Conversion Optimization Strategy and its Importance in SEO

Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads.

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SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure.

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10 Easy Methods to Improve Your Facebook Business Page

A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your business go viral and building a strong brand name.  The various features

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