How to Get the Existing Tracking Code from Your Google Analytics Account [Video Tutorial]

We all use Google Analytics to track the traffic coming to our website and it has become an integral tool of an online marketer. We know that we need to place a small piece of tracking code from Google Analytics onto the website, so as to track the traffic properly. The tracking code is a small javascript code that needs to be placed on the pages that we need to track, and it can be done either by ourselves or with the help of a developer. If the tracking code is not properly placed on the website, you will not be able to receive proper reports from Google Analytics.

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View Top Landing Pages of Your Website Using Google Analytics [Video Tutorial]

In our previous video tutorial, we have seen how to view the most visited website pages using Google Analytics. Here we will learn to view a similar but slightly different metrics of the website using Google Analytics. We will learn how to view the top landing pages of your website using Google Analytics tool and this is very much important for analyzing various digital marketing campaigns and activities that you are carrying out for your website. This is an integral report for digital marketers and he can check whether his digital marketing campaigns are going in the right direction.

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Find Your Top Visited Website Pages Using Google Analytics [Video Tutorial]

When it comes to analyzing and monitoring the traffic of your website, there is no better tool than Google Analytics. This tool is free of cost and is capable of providing some useful insights and statistics regarding the traffic and the performance of your website. This is the major reason why most of the website owners and digital marketers prefer to use Google Analytics for their website. In today’s video tutorial on Google Analytics, we will learn to view the top-visited website pages using Google Analytics.

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View Live Website Traffic with Google Analytics [Basic Video Tutorial]

Google Analytics is one of the most powerful tool that helps us to analyse and measure the quantity and quality of traffic coming to our website. Majority of the websites use Google Analytics tools to track the visitors or traffic that comes to the website.

The data from Google Analytics can be used for various marketing activities and one of the most important and yet basic data that you will be happy to see from this tool is the live traffic status.

The live traffic report of Google Analytics helps you understand the visitors who are currently on your website and navigating through different pages. You will be able to see various metrics regarding which all pages they are visiting, from which geo-location the traffic is coming, the traffic sources, etc.

The live traffic report is an integral part for our digital marketing activities. The main report sections of Google Analytics usually shows a slight delay in getting it updated, and this is where the live traffic report helps us. With the live traffic report of Google analytics, we will be able to get the report instantly and helps us to find out the results of our digital marketing activities quickly.

Here, let us go through a small video tutorial on how to view the live traffic details of a website, using your Google Analytics account. It is very simple and is directly available on the reports dashboard. So let us watch this video to learn more about it and hope that it is useful to all those who are new into digital marketing and also in using Google analytics tool.

If you are a beginner user of Google Analytics, then you will indeed find this report interesting. Even majority of the experienced digital marketers also find this report very much interesting and regularly keeps an eye on it.

Google Ads Comes with Expanded Portfolio Bid Strategies with Several Other Options

As per the latest news, Google Ads is now busy rolling out its new options for portfolio bid strategies. With its latest update, Google Ads is making the bid strategies compatible with more types of smart bidding. As we all know, the porfolio bid strategy by Google Ads helps the advertisers in optimizing the overall performance across multiple campaigns. The portfolio bid strategy is indeed an automated, goal driven bid strategy, which groups various campaigns, ad groups and keywords together.

As of now, the portfolio bid strategies is available for options such as Target CPA, Target ROAS, Maximize clicks, and Target impression share. With the latest expansion, Google Ads is going to make it easier for using the Smart Bidding for the search campiangs. The porfolio bids are also available to use along with the Maximize conversions and Maximize conversion value.

Now the advertisers using Google Ads can pair these new portfolios along with shared budgets and this can help in assisting for increasing conversions or conversion value.

Google is now recommending the users to incldue campaigns in the same portfolio if they share a common budget and use Maximize clicks, Maximize conversions, or Maximize conversion value.

Google Will Now Start Reviewing Photos and Videos Uploaded to Google My Business

In one of the most recent updates, Google has announced that they will be making some kind of changes in the video and photo content policy for its Google My Business listings. From now onwards, the photos and videos that are uploaded on to Google My Business listing will go through some kind of review process, before being published online.

Earlier, there were not any kind of reviews in place for uploading photos and videos on Google My Business page. But now you can start witnessing some kind of delay for the photos and videos to be made live on GMB profiles after they are uploaded.

As of now, there has not been any word from Google on whether the photos and videos will be review automatically by AI or go through a team of human content reviewers. If we think deeply, we can understand that a human review process for the photos and videos on GMG will make a longer delay for the content to be published live on GMB. But human reviewers are capable of catching up things that are not possible with machines or AI.

Reviews are Applicable to User Generated Content Only

As per some reliable sources, it is clear that the current change in the policy by Google is applicable to those content which are submitted by other users. In an official Tweet by the Google My Business team, it had pointed to a link that is applicable to the user contributed content policy of the Maps.

As per the updated user contributed content policy of Google My Business Page, it states that the content that are uploaded directly by the owner of the business does not have to be reviewed before publishing. Apart from the new review process, there are not other major changes to the policies of the user generated content for Google My Business Page.

Anyhow, the recent updates will makes things a little slower when it comes to uploading of content, but will make sure that the most relevant and genuine photos and videos are uploaded to each Google Business listings.

As Per Google, 70% of Sites Have Been Moved to Mobile-First Indexing

Google is all set to transfer all the websites to mobile-first indexing, and they have confirmed that 70% of sites have already made the transtion. The remain 30% of the websites will be moved ot the mobile first indexing by September 2020 and Google officials have stated that by September all the websites will be officially switched over to the mobile first indexing.

The time between now and September 2020 will be very much crucial as Google will be continuing its process of moving the websites to mobile-first indexing by the time they get ready. It your website is showing an increase in Googlebot’s crawling, then it is a clear indication that your website has been moved to the mobile first indexing and this will be mainly from the mobile smartphone user-agent.

You can also check the status of your website’s mobile first indexing in your Search Console Tool’s settings page and also in the URL inspection tool. The guidance from Google, that is related to optimizing a website for mobile-first indexing is the same for now also.

When you optimize your website for mobile-first indexing, you need to check some factors such as:

1) The On-page content of the website is the same on mobile and desktop versions
2) The Meta data of the website is the same on both mobile and desktop versions
3) The website’s structured data is the same on both mobile and desktop versions

The URL testing tool by Google will help the website owners to easily check both the versions of a website, which are desktop and mobile version. You can make sure that both the search engine and real visitors can see similar content on the desktop and mobile versions.

Google has clearly recommended website owners to now use separate mobile URLs (which are also known as “m-dot”), as such URLs will create various issues and confusions for the search engines as well as users. The major thing that you need to take care is to make sure that your website has a responsive design.

Google’s URL testing tool allows site owners to easily check both the desktop and mobile versions of a page. So you can ensure Google (and visitors) can see identical content on desktop and mobile.

Google specifically recommends not using separate mobile URLs (also known as “m-dot”) because they can cause “issues and confusion” for search engines and users. The gold standard for mobile-first indexing is responsive web design.

Types of Ecommerce You Should Know About

Ecommerce can be defined as transactions carried out between a buyer and seller online. The first ever online transaction took place decades ago, and ecommerce has significantly evolved since then.

According to studies, the US alone is home to 209.6 million online shoppers. This goes on to show just how widely accepted ecommerce has become.

There are various types of ecommerce and online transactions in today’s online world, some of which include:

a) Business-to-Administration (B2A)
b) Business-to-Business (B2B)
c) Consumer-to-Consumer (C2C)
d) Business-to-Consumer (B2C)
e) Consumer-to-Administration (C2A)
f) Consumer-to-Business (C2B)

Businesses-to-Administration (B2A)
This type of ecommerce refers to all online transactions between businesses and public administration. Companies under this category of ecommerce offer a variety of services, mostly in areas such as social security, registers, legal documents, fiscal, and employment.

With the investments made in e-government in recent years, this model of ecommerce has grown popular.

Business-to-Business (B2B)
B2B is the type of transaction that goes on strictly between businesses – one business selling to another. In ecommerce, every electronic transaction between companies falls under this category.

Recent studies have estimated that the global B2B ecommerce industry would add up to $6.6 trillion by the end of 2020.

Most of the businesses in this niche are service providers. However, it’s also possible to find document hosting companies, office furniture and supply companies, and software companies.

Consumer-to-Consumer (C2C)
As the title suggests, C2C refers to every form of electronic transaction between two or more consumers. These types of transactions are usually carried out through a third-party service. Consumers meet on a platform where they can buy or sell goods and services to each other online.

An excellent example of a consumer-to-consumer type of ecommerce platform is eBay.

Business-to-Consumer (B2C)
In this case, transactions take place between companies and consumers. In most cases, companies sell their goods and services to consumers through their websites.

This type of ecommerce is what first comes to mind when most people think of what an ecommerce business is all about. The sort of products that are usually sold in B2C sites includes electronics, clothing, shoes, books, food, and other consumers goods.

Consumer-to-Administration (C2A)
C2A is a type of ecommerce where online transactions take place between consumers and public administration. The most common transactions that fall under this category include paying tuition to a University, paying taxes and fines, etc.

Consumer-to-Business (C2B)
Consumer-to-business ecommerce is a growing model. This type of ecommerce refers to the online transaction between consumers and businesses. It might sound unusual to some, but in C2B, consumers sell goods and services to companies.

The C2B model allows consumers to provide value to businesses. Examples that fall under this category include UpWork, various blogs, and affiliate marketing platforms such as Google AdSense.

Conclusion
If you own a business, it is essential to know these options as it could help you in the process of building your site and choosing the right ecommerce platform.

Here is a link to an amazing infographic regarding the same. https://jobsinmarketing.io/blog/ecommerce-statistics/

How to Turn on Parallel Tracking for Your Google Ads Account

Parallel tracking is one of the most important thing that we usually use to ignore while handling our Google Ads account. In-fact parallel tracking is something that helps load your landing page fast and thereby reduce lost visits. This will eventually lead to increased conversions, and also improved ad performance. The Parallel tracking sends the visitors directly from your ad to your final URL (landing page) while click measurement activities happens in the background. This means that the visitors will not be send to the tracking URL first, which will result in slow loading of the landing page.

With the parallel tracking method, the visitors will be directed straight away to your landing page while the click measurement part happens in the background, without affecting the page load time.

The parallel tracking looks something like below:

1) Visitors clicks on your ad.
2) Visitors  sees the landing page.

At the same instance in the background, some processes takes place. They are:

1) The click tracker of Google Ads loads.
2) Tracking URL loads.

If you are using multiple click trackers, additional redirects may load.

With the absence of parallel tracking, visitors have to go through one or more redirects after clicking the ad before they reach your landing page. This means that it will take longer time for the visitors to reach the landing page.

Without parallel tracking the ad tracking and execution looks like below.

1) Customer clicks on your ad.
2) After that the Google Ads click tracker loads.
3) Then the Tracking URL loads.
4) Possible other tracking URLs loads.
5) Customer reaches your landing page.

So we can understand the fact that turning parallel tracking for your Google Ads account is very much helpful in improving the performance of your campaigns. If you are not sure about how to enable parallel tracking for your Google Ads campaign, then as an advertiser, you can turn on this facility by following the steps below:

1) First sign in to your Google Ads account.
2) After that, in the navigation menu, click All campaigns.
3) Click Settings in the page menu on the left,
4) Next click Account Settings.
5) Click Tracking.
6) Now click the switch that is seen next to “Parallel tracking” and turn it on.

Before parallel tracking is turned on, Google will advise the advertisers working with any other click measurement provider to make sure their system is compatible with it.

Compatibility with parallel tracking will be different based on which features are enabled. A click measurement provider should be able to advise on what to do if there is an issue like incompatibility.

So, hope that the above steps are sufficient enough for you to learn how to enable parallel tracking for your Google Ads account. This will ultimately help in improving the overall performance of your campaigns, as the landing pages will be loading fast for the visitors clicking on your ads.