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Online Marketing Blog http://www.georgescifo.com Thu, 07 Aug 2014 17:51:03 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Google Decides to Boost Encrypted Websites in Their Search Rankings http://www.georgescifo.com/2014/08/google-boost-encrypted-websites-search-rankings/?utm_source=rss&utm_medium=rss&utm_campaign=google-boost-encrypted-websites-search-rankings http://www.georgescifo.com/2014/08/google-boost-encrypted-websites-search-rankings/#respond Thu, 07 Aug 2014 17:51:03 +0000 http://www.georgescifo.com/?p=1677 In a move to adding more value to its search results and to persuade webmasters to adopt technology that  protects websites from hackers, Google has decided to give the encrypted websites a boost in their search engine result pages. As per latest updates, Google has said that it will now give bonus points in its […]

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In a move to adding more value to its search results and to persuade webmasters to adopt technology that  protects websites from hackers, Google has decided to give the encrypted websites a boost in their search engine result pages. As per latest updates, Google has said that it will now give bonus points in its ranking algorithm to Web pages that are encrypted and Google hopes that it will help the webmasters in protecting their websites against hackers breaking into their websites and stealing sensitive user information. If this is implemented, then the websites using HTTPS protocol that improves secure communications over digital networks will get a boost in their search engine rankings.

Google has been taking various steps to make the web more secure and this move is considered as yet another step for improving the web security. When a website is encrypted, a barrier is added between the web users and anyone how plans to steal their data. Encrypted websites help protect users secure their data even when they are connected through un-secured Wi-Fi networks in various places. Encryption of  a website simply means that all the sensitive data on the website is safe and is difficult for others to steal the data.

Google seems to be planning to include the practice of giving bonus points for encrypted websites as a factor among more than 200 signals that it uses for ranking a website. There are various factors that Google takes into while ranking a website and these factors include site load time, content quality, keyword density, site architecture, proper tagging, page rank etc. And if the new idea is implemented the website encryption will also be given additional weightage while ranking. The officials at Google are very serious about taking website encryption into account while ranking websites.

When compared with the earlier period, encryption cost of websites have come down and hence majority of the average webmasters can afford to go for a encrypted website. Officials have also stated that there will not be any issue of websites slowing down due to the process of encryption. If website encryption will be considered as a factor for ranking, the webmasters can indeed switched to the encrypted version of their website without bringing too much financial burden.

So from now on, we can indeed see a lot of website becoming encrypted so as to stay afloat in the ever changing search ranking and also boost individual rankings in the search results. If you are not using encrypted website, you may well think of going for it as the coming days and months will be mainly focused on getting the websites encrypted and get better search engine results. It will be a new task for the webmasters and SEO professionals worldwide and will also bring a new dimension and perspective to search engine optimization activities.

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10 Simple Tips to Acquire Quality and Relevant Traffic to your Website http://www.georgescifo.com/2014/07/10-simple-tips-acquire-quality-relevant-traffic-website/?utm_source=rss&utm_medium=rss&utm_campaign=10-simple-tips-acquire-quality-relevant-traffic-website http://www.georgescifo.com/2014/07/10-simple-tips-acquire-quality-relevant-traffic-website/#comments Thu, 24 Jul 2014 10:27:14 +0000 http://www.georgescifo.com/?p=1672 We all love to see the traffic coming to our website either it be organic, direct, paid or through social media websites. There is no other better sights than the Google analytics graphs that shows you the increase in the overall traffic to your website. Getting traffic to your website will be the ultimate thing […]

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We all love to see the traffic coming to our website either it be organic, direct, paid or through social media websites. There is no other better sights than the Google analytics graphs that shows you the increase in the overall traffic to your website. Getting traffic to your website will be the ultimate thing that you would like to see and you need to do a lot of activities to achieve it. It is not an easier thing to drive quality and consistent traffic to your website and there needs to be continuous and planned hard work and activities to make it happen.

If you contact any of the webmasters who are having a lot of incoming traffic to their website, they will definitely say that getting traffic to your website on a continuous basis is a difficult thing. You can bring traffic to your website for a short term, but to make it an ongoing habit requires a lot of hard work, dedication and patience. You need to do a mix of Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Paid Marketing, Email Marketing etc. to drive consistent traffic to your website.

A lot of activities can be done so as to drive relevant and consistent traffic to the website and these activities need to be done on a planned and continuous basis.  Here are some of the most basic and simple activities that you can do for a website and expect some sort of traffic coming to your website.

1) Do Proper Keyword Research and Optimize the Website
Do a proper keyword research based on the theme or primary objective of your website and create a list of the most suitable keywords. Implement those keywords onto the Title tag, Meta tags, ALT tags and the content of the website so as to optimize the website for better search engine results. This process is also known as the onpage optimization technique in Search Engine Optimization (SEO). Ultimately make sure that the website and its elements are optimized for the finalized keywords you got from the keyword research process.

2) Create Great and Quality Content
Always create great and quality on your website for better search engine results and in the current scenario having a great content simplifies the process of improving the search engine visibility of the website. You will also get traffic from other sources if your content is attractive, compelling and useful to your users. So make sure that your content is unique and of high quality, having the seed keywords from your keyword research and its variables in it.

3) Create Content Consistently
Once you make your website live, you need to consistently update or come up with new content and changes on the website to make it perform better. The loyal users of your website also loves to see changes in your content and may drive them back if you maintain your website or blog with the same content for a long time period. So make sure that you update the content of your website on a regular basis to make it stay fresh and retain the loyal visitors.

4) Build a List of Readers and Send Content
Always start building a list of reader for your website and blog so that you can update those list whenever you change or add new content on your website with the help of various email marketing tools. You can use a opt in form or squeeze form on your website to generate leads or list and you can use this list to send content updates on a regular time interval. This will really help in getting more traffic to your website and note that these traffic will be too much relevant and targeted.

5) Promote on Social Media Websites
This is the world of social media websites and there are a lot of social media websites that are available on the internet. There are general social media websites as well as niche websites which can be used for various activities. If you have a content that is suited to be shared on social media website, then do not wait, rather go to a relevant social media community, share your content and receive traffic to your website.

6) Participate in Forums
At times, forums might look too boring, but the actual fact is that it is one of the best places to gain knowledge and clear doubts regarding your niche. There are certain forums which have a large number of user base and participating in such forums can easily fetch some quality traffic to your website. You can add the link to your website in the signature and some forums even allows posting links in the forum thread.

7) Submit in Quality Directories
Directory submissions are really a thing of the past and there was a time when webmasters used to submit their websites into  a large number of directories, expecting backlinks from those directories. Things have changed a lot since then and these days there is no use in submitting your websites to a chunk of large directories. But still there are some quality directories where you can submit your website and at times there directories might ask for a subscription fee for you to submit. But the fee will be worth as these directories are of high quality and getting listed in them will naturally increase the referral traffic to your website.

8) Go for Article Marketing
As with directory submissions, article marketing is also losing its importance, but there are certain article directories that still maintains their quality and submitting and getting your content approved in those articles can benefit your website. You can include a link to your website in the articles and once it gets published and get promoted, your website might get a good chance of getting some quality traffic.

9) Join Relevant Communities
There are different communities for various niches and joining in these communities can really help in getting traffic to your website. There will be a large number of users in different communities that are related to the same niche of your website and you can use these communities to share your content and extract a good quality traffic back to your website.

10) Participate in Q/A Websites
The Question and Answers websites such as Yahoo Answers, Answers.com and Quora are gaining huge popularity these days and participating in these websites are worth for your website. There are options for providing links to your websites as resources on certain occasions and if you are participating in a popular Q/A session, then you might get a lot of referral traffic to your website that are quite relevant.

The above 10 steps are just few from the long list of tips that can help drive traffic to your website and there are still many other techniques that are not mentioned here so as to avoid a lengthy post. Hope that these tips prove enough for you to drive quality and relevant traffic to your website.

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Google Stops Showing Profile Photo and Google Plus Circle Count in Search Results http://www.georgescifo.com/2014/06/google-stops-showing-profile-photo-google-plus-circle-count-search-results/?utm_source=rss&utm_medium=rss&utm_campaign=google-stops-showing-profile-photo-google-plus-circle-count-search-results http://www.georgescifo.com/2014/06/google-stops-showing-profile-photo-google-plus-circle-count-search-results/#comments Sat, 28 Jun 2014 04:10:42 +0000 http://www.georgescifo.com/?p=1666 Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the […]

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Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s Google Plus account.

The new search presentation by Google will certainly bring changes in the click-through rates and when previously Google started showing the images of the author along with the results, there used to be a increase in the click-through rate the search results that had profile images looked more trustful for the searchers. Even though Google has decided to take of the profile image and circle count from its search results, the name of the author will be there in the results page. The name of the author in the search results will be clickable and will take you to the authors profile page.

As per various sources, Google has made this decision to simplify the way the authorship in shown in mobile and other devices. Google believes that the new format will provide a better visual display and also expects the click-through rate to be the same.

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Tracking the Performance of Your Major Keywords in 3 Easy Methods http://www.georgescifo.com/2014/06/tracking-performance-major-keywords-3-easy-methods/?utm_source=rss&utm_medium=rss&utm_campaign=tracking-performance-major-keywords-3-easy-methods http://www.georgescifo.com/2014/06/tracking-performance-major-keywords-3-easy-methods/#comments Sat, 07 Jun 2014 16:50:25 +0000 http://www.georgescifo.com/?p=1662 If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track […]

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If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track your major  keywords to make sure that your activities are going in the right direction.

There are various methods to track the effectiveness of your SEO campaign, but the overall performance of your seed keywords can really help you in understanding the situation better. An increase in the organic or overall traffic on your website can really tell you that your website is performing well and your SEO activities are effective. But an increase in the organic traffic might not be the correct answer to define the effectiveness of your SEO campaign as you really need to identify whether you are getting traffic from the variations of your important keywords.

There are various methods to find out whether your important keywords are faring better in the search engine results pages and you should indeed check out these things on a regular basis. Once we start our SEO campaigns, we often gets little time to track all the minute activities and search behaviors that affect our website and this is something that we need to give additional stress. Once you start monitoring the search trends and other information that can give you idea about the performance of your keywords, then you can really move things smoothly forward.

Here are some simple methods to track the performance of your major keywords for better assessment of your SEO campaign.

1) Keyword Ranking Report
We might all be creating reports for the client at the end of every month and we can know the effectiveness of our SEO campaign by simply running a keyword ranking report or keyword position report using any of the tool available. The keyword ranking position tells you how your important keywords are ranking in the major search engines. If the keywords are ranking high in the search results, then you can be pretty sure that your SEO activities are paying off. On the other hand, if your keywords are not ranking high you need to wait for some time or think about changing your SEO tactics. If you are able to compare the keyword rankings for a particular month against the previous 2 or 3 months, then you will get a clear picture about where your SEO campaigns are heading towards. For keyword ranking and comparison I use the position tracking tool offered by SEMRush, as it provide real insights into the keyword ranking and accurate comparison with previous months. There are also various other free keyword ranking tools, but SEMRush offers more realistic data which really tells about the progress of our keywords.

2) Organic Traffic Report from Web Analytics Tool
Most of the webmasters use any of the web analytics tool to track the flow of traffic and their behavior. A web analytics have become an inevitable tool of any business website and it gives more precise data and information regarding the traffic coming from various sources and geographical location. Google Analytics is one of the best and free web analytics tool available and majority of the webmasters use Google Analytics to track their website traffic. Google Analytics provides the details of keyword bringing traffic to your website and these details can provide insight into the performance of your website in search engine result pages. For the last 6 months Google Analytics does not show the keyword details that bring traffic to your website and this is mainly preserve user data. But still you can view the keyword report for Yahoo, Bing and other search engines to provide you a better picture about your keywords. In the case of keywords from Google, you can have a look at the landing pages coming from Google and see whether the pages associated with your important keywords are there. If the landing pages associated with your top keywords are present in the list, then you can keep your heads up and believe that your SEO activities are yielding the desired results.

3) Keyword Report from Webmaster Tool
Google webmaster tool is one of the most important tool when it comes to optimizing and analysing your website for better search engine results, especially from Google.  We all integrate our websites with Google Webmaster tools and verify our website using any of the methods offered by this tool. By using Google’s Webmaster tool, we will be able to get more information regarding the external links, anchor text, crawl errors, broken links, index status, security issues etc. Apart from these, one of the most important metrics that is provided by the Webmaster tool is the search term information which includes the search keywords that brought traffic to the website for a particular period of time. By analyzing this data, a webmaster will easily be able to check whether his SEO efforts are producing the desired limits.

There are also many other ways to analyze the performance of your keywords, but that all are really complicated and the above mentioned easy steps are sufficient to measure the success of your SEO activities.

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Search Removal Request Form Launched by Google http://www.georgescifo.com/2014/06/search-removal-request-form-launched-google/?utm_source=rss&utm_medium=rss&utm_campaign=search-removal-request-form-launched-google http://www.georgescifo.com/2014/06/search-removal-request-form-launched-google/#respond Thu, 05 Jun 2014 02:20:02 +0000 http://www.georgescifo.com/?p=1660 In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the […]

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In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries.

The introduction of search removal request form came as a result of the recent ruling from the European Court of Justice which asked Google to provide a way to allow the users to request for their information to be removed from search results. The users who are allowed to use the search removal request form can now request for certain links to be removed from the search engine results page. This will help the users from removing the listings that they do not wish to show on the search engine results any more.

In order to request for URL removal from the search results, one must submit a digital copy of his or her official identification record and there is a drop down option in the search removal request form to select the European country which can avail this facility. You need to provide the full name of the person whose search engine results you wish to remove, your own name and relationship with the person whose search results you wish to get removed.

In the form, there is the option to provide the URL that appears on the search engine results page where the name that is intended to be removed appears. You should also provide explanation regarding why the search result listing is about a particular person and also mention if you are submitting on behalf of anyone else. Clear explanation must be provided on why the link is irrelevant or outdated. You can submit multiple URL request in the form, but you need to provide different explanation and details regarding each.

If you are residing in a country which is a member of European Union and wish to get any URL that provide details about you to be removed he you can avail the form at https://support.google.com/legal/contact/lr_eudpa?product=websearch

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Why You Need to Use Dynamic Keyword Insertion in Adwords http://www.georgescifo.com/2014/04/dynamic-keyword-insertion-adwords/?utm_source=rss&utm_medium=rss&utm_campaign=dynamic-keyword-insertion-adwords http://www.georgescifo.com/2014/04/dynamic-keyword-insertion-adwords/#comments Wed, 23 Apr 2014 12:38:20 +0000 http://www.georgescifo.com/?p=1650 Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors […]

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Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track.

I have mentioned about Adwords and its various features in the previous blog posts and now I would like to give a brief idea about another interesting feature of Google Adwords. The feature is commonly known as Dynamic Keyword Insertion (DKI) and this cool feature really helps you to customize your ads based on the search query of users. The DKI option is not just confined to Google Adwords, but is available in the online advertising platforms of Yahoo and Bing.

Consider that you have an add running for one of your leather shoe store. You might be using a variety of keywords related to “leather shoe” and “leather shoe store” and whenever someone types any of these keywords, your ads will be triggered. In your ad, there will be a tile, an ad message and a destination URL and these things generally remain the same for any type of keyword combinations that triggers the ads.

Take the case that when someone types the keyword “leather shoe store” you static ad will be displayed as given below.

Title – Shoe Store Mumbai
Description1 – Shoe store with best brands.
Description2 – Amazing Offer. Buy NOW
Display URL – www.yoursite.com/

But what if the Title, description or the URL are displayed with the search keywords inserted. Such a scenario will make the ad more attractive and noticeable leading into more click. This is where the Dynamic Keyword Insertion comes into play. With the Dynamic Keyword Insertion implemented on the Title and Display URL, you ad will look like the example given below.

Title – leather shoe store
Description1 – Shoe store with best brands.
Description2 – Amazing Offer. Buy NOW
Display URL – www.yoursite.com/leathershoestore

Since the title and the URL of the ads bear the exact keywords used the  user, the ad appear more credible to them and the chances of the visitors clicking on the ad increases. This really improves your click through ratio and note that you can also implement the dynamic keyword insertion technique in your descriptions also. If your click through ratio improves, then you can really hope for better lead conversion or revenue generation from your landing page.

Remember that even though DKI can improve the overall click through ratio, it is not at all feasible with all types of keywords, as at times it can make your Title and ad copy look terrible. If you are using long and broad keywords, then it is highly recommended not to go for dynamic  keyword insertion technique.

How to Implement Dynamic Keyword Insertion in Google Adwords
It is pretty much easy to implement dynamic keyword insertion in your Adwords campaigns and just need to insert a small code tweak in your Ad copy. If you want to make you ad appear as the one in the second example given below, then you need to rewrite your ad as given below.

Title – {keyword:Shoe Store Mumbai}
Description1 – Shoe store with best brands.
Description2 – Amazing Offer. Buy NOW
Display URL – www.yoursite.com/{keyword:ShoeStoreMumbai}

What happens now is that whenever there is a search query that is related to any of the keywords in your Ad group, that keywords will be shown in the Title and the URL. In case the search keywords exceed the character limit of the title, then only the default keyword will be shown. Here the default keyword is “Shoe Store Mumbai” which is mentioned in the string {keyword:Shoe Store Mumbai}.

There are also various options which can help you in capitalization of each keywords that are displayed and you can decide upon whether to provide capitalization for a particular keyword phrases or not. If used wisely the Dynamic Keyword Insertion can yield amazing results and on the other hand if you make small mistakes while implementing Dynamic Keyword Insertion for your Adwords campaigns, it can cost you a lot.

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How to Implement a Successful Back Link Building Campaign http://www.georgescifo.com/2014/03/implement-successful-back-link-building-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=implement-successful-back-link-building-campaign http://www.georgescifo.com/2014/03/implement-successful-back-link-building-campaign/#comments Tue, 25 Mar 2014 17:12:08 +0000 http://www.georgescifo.com/?p=1629 Back links have been the backbone from the early times of SEO and ever since its importance has taken various forms and webmasters have been doing various steps to make sure that they are doing enough back linking activities to supercharge their SEO campaigns. In the initial period, getting back links was pretty easy and […]

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Back links have been the backbone from the early times of SEO and ever since its importance has taken various forms and webmasters have been doing various steps to make sure that they are doing enough back linking activities to supercharge their SEO campaigns. In the initial period, getting back links was pretty easy and once you have got some back links here and also using your major keywords as the anchor text in the back link, you could easily rank higher in the search engine results pages.

But things have changed rapidly and the search engines have tightened its search algorithm so as to display the most relevant search query results to end users and on behalf of that the search engines have also made a huge crack down on aggressive and spam nature link building activities. Most of the acquired links of the websites have lost its importance in the due course of time and webmasters really hard at realizing the fact that they need to do something special to mould a loyal and trustworthy link building campaign.

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These days implementing a successful backlink building campaign has become one of the most tedious task and as the paid links and reciprocal linking system does not work anymore, the webmasters really have a hard time finding backlinks for their websites. These days, rather than going too much towards link building activities, the webmasters tend to induce backlinks through exceptional content and social media marketing. On a personal point of view, I have abandoned the aggressive link building campaign for my clients long ago and still urge on the concept of producing relevant and unique content which can really trigger some great and natural backlinks.

Here are some of the content creation methods that I use to follow so as to generate some good and natural backlinks for my website.

1) Create Useful Content with Effective Keyword Research
Content plays a major role in the success of any SEO campaigns and hence I decided to go out with high quality content for my website. There was  a lot of homework to be done and initially I had to perform a good keyword research on my niche to find out what people are searching on the web that are related to my niche. I gathered some long keywords that had some good amount of traffic with less competition and that can really be used to create content.

When it came to keyword research to find out the best keywords to create content, I used a variety of free as well as paid keyword research tool. My favorite free keyword research tool is Google’s keyword planner and the paid keyword research tool that I found more efficient was the one offerd by SEMRush, a popular online marketing tool. The keyword research tool offered by SEMRush provides a much better insight into each keywords along with other vital datas such as competition, monthly trends, related keywords, competitors in the organic results and the sites the brings ads for a particular keyword search. Overall the keyword tool by SEMRush really proved beneficial for me in creating unique, relevant and compelling content for my website. Ultimately I was a pretty happy man who got a good number of high quality natural links to the contents created based on the keyword research conducted on SEMRush.

If you are looking for creating killer content for the users rather than the search engine spiders, I will highly recommend the use of SEMRush along with Google’s keyword planner tool. Even if SEMRush is a paid tool, the price is worth the amazing features offered by SEMRush such as keyword research, organic search position checking, paid advertising research, Adsense research, back link checker, search position tracker etc. Once you have got a list of keywords that have a good number of search counts, you can start creating content based on those keywords. Since you have done a keyword research with reliable tools, you will drive enough traffic to your content and naturally get some quality backlinks.

2) Get to know about people’s curiosity and doubts
It is  a quite natural fact that we all have doubts and curiosity about various products that we know and often tend to search on the internet either through search engines or other online channels. One of the best place to see what people are asking or what people want to know are the forums and other  question and answer websites such as Yahoo Answers, Wiki Answers etc. Just go on to those forums and Q/A websites and try navigating to the categories that are related to your website’s niche. There you can see a lot of general questions, discussions and answers to  a large number of topics.

After having a look at these Q/A websites you will clearly get an idea what people really wants to know and can start creating content based on their needs and requirements. This activity combined with a smart keyword research using SEMRush or any other keyword research tool will get things working for you. Once you have created the content based on the user’s doubts and requirements on various forums and Q/A websites, you can even share your content on those platforms so that people will go through the content and even provide you a good backlink in case they find the content useful and exceptional.

3) Go Social
Going social is one of the best methods to throw your content to a wide and relevant audience. Before going social, you need to identify the best social media sharing websites where your website and content can be promoted in the best possible ways. There are a lot of social media websites and you really need to select the best ones for promoting your content and website. Once you have found the best social media websites for promoting your content, then you can really start building your social media profile and branding before throwing out your content. Be an active, interactive, loyal and helpful member on the selected social media websites and in the course of time you can really see your social media influence rising.

Once you have the confidence that you are one of the best influencers of a particular social media channels, then you can share your content to the various sections of the social media sites such as groups, communities, pages etc. If your content is creative, relevant and useful, it will not find any difficulty in getting virally shared to a larger audience. Once it gets virally shared, you will get a good number of relevant traffic and also gets a chance of getting your content promoted on other top social media websites. If you website content is highly useful and relevant you will automatically get a handful of quality back links.

So if you have good content, video or images on your website, don’t hesitate to get it shared among the major social media websites and acquire some high quality backlinks. Some of the major social media website where you can share your creative content are Twitter, Facebook, Stumbleupon, Youtube, Reddit, Yahoo Answers etc. There are also various industry specific social media websites where you can post and share your content.

4) Article Marketing
Article marketing is perhaps yet another old strategy of getting backlinks and this includes submitting articles to different article directories with a link or two back to our main website. Article marketing still has a major role in getting quality back links, but of late I have really changed the way I go for article marketing. Rather than submitting the same article content on different article directories, I have decided to the top 2 or 3 article directories to submit articles. While submitting articles to these article directories, I make sure that I create 2 or 3 completely different content for submission and make sure that the anchor text that links back to the main website does not look stuffed or artificial.

Some of the major article submission sites that I chose include Ezinearticle, Hubpages and Squidoo and these are 3 article sites that have withstood the various harsh Google search algorithm changes. These website also make sure that quality and unique content are published and allowed to climb up the ladder. Low quality and irrelevant content are not at all considered by these article directories and hence it is worth getting your article approved in these websites and getting links back to your website.

The above mentioned are just few of the popular link building strategies and I have omitted other techniques such as directory submissions, forum participation, event sponsoring etc. and based on the nature of various websites and its objectives, the link building strategies can vary.  But for me the above points have worked very well for my clients and in the long run I have really enjoyed a great link building campaign that have come quite naturally and in the most ethical way.

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The Importance of Originality in Copywriting http://www.georgescifo.com/2014/03/importance-originality-copywriting/?utm_source=rss&utm_medium=rss&utm_campaign=importance-originality-copywriting http://www.georgescifo.com/2014/03/importance-originality-copywriting/#comments Wed, 19 Mar 2014 17:15:57 +0000 http://www.georgescifo.com/?p=1611 Originality check in modern copywriting Originality checking in modern copywriting is very important. Content of the article should be unique so that major search engine will include them in indexing. This is sound advice and is something that must be emulated no matter what concerning SEO. Many companies today live and die on their ability […]

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Originality check in modern copywriting
Originality checking in modern copywriting is very important. Content of the article should be unique so that major search engine will include them in indexing. This is sound advice and is something that must be emulated no matter what concerning SEO. Many companies today live and die on their ability to rank in search engines and effectively will go a long way to help achieve this objective writing. The need to create web sites that contain track able well built, unique content has never been greater and, as such, copywriting high quality should be the highest priority for any website owner. Writing effectively combines the ability to provide content that is useful for potential customers and is also likely to be picked up by search engines.

It is very important that the keywords and headings are used to make it investigated to find a balance between providing an idea of the features and benefits of your products and services and also to be the search engine. Good writing only produce a clear concise message that will help convince potential customers to return frequently to the website and ultimately to connect with your business. Creative, honest and readable writing is the way to go and is fundamental to the credibility of your business. By keeping both SEO and reader in mind, you will be able to create readable and entertaining content that ranks well with algorithms of current search engines. Quality always outranks quantity and because of this a well written page better ten pages of bad writing. To verify that content is unique, content must be checked through novel content checker which is currently exceptionally significant.

Content will dependably be entered with respect to successful copywriting. By no means if you ever modify or adulterate your work. A standout amongst the most imperative points of compelling copywriting is to have the capacity to help your business convey its center plans all the more plainly and successfully.  The same hypothesis ought to be connected to your copywriting for SEO purposes as it might be for general spectator amicability. In the event that your duplicate is difficult to peruse and does not bode well, the chances are truly against it working successfully concerning improving your site. By making sure that your content is on point alongside being focused on the topic of the coveted magic word phrases, you will have taken real steps towards accomplishing your objective.

So, everyone, copywriter, be careful of plagiarism and make sure the content are free of plagiarism. In conclusion I want to say that the problem of plagiarism is plenty serious nowadays, and we should be very careful and responsible, in order not to fall a victim of plagiarism.

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How to Adjust Mobile Bidding in Your Adwords Account http://www.georgescifo.com/2014/03/how-to-adjust-mobile-bidding-in-your-adwords-account/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-adjust-mobile-bidding-in-your-adwords-account http://www.georgescifo.com/2014/03/how-to-adjust-mobile-bidding-in-your-adwords-account/#respond Wed, 05 Mar 2014 17:35:44 +0000 http://www.georgescifo.com/?p=1595 Mobiles and gadgets are something that are gaining huge popularity across the world and the mobile users are almost on the verge of overtaking the traditional desktop users. This clearly speaks about optimizing your online marketing activities in such a way that it does not miss out on the large mobile user audience. If you […]

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Mobiles and gadgets are something that are gaining huge popularity across the world and the mobile users are almost on the verge of overtaking the traditional desktop users. This clearly speaks about optimizing your online marketing activities in such a way that it does not miss out on the large mobile user audience. If you can have a look at your web analytics, then you will get a clear idea about how the mobiles and gadgets are becoming the major source of devices that drives traffic to your website.

This clearly states that mobiles and gadgets are the next big thing and rather than just optimizing your Adwords for desktop users, you should also start optimizing your Adwords campaigns for mobile devices too. This will make sure that you will receive a good number of targeted visitors to your website and things will be made more perfect if you start optimizing the Adwords bidding for mobile devices. Adwords clearly offers the facility to increase or decrease the bid for mobile devices and this will help you in adjusting your campaigns to a better level of performance.

By adjusting the mobile bidding of your Adwords account you will be able to capitalize on those potential clicks and visitors from various mobile devices that might convert into a lead or sale. If you have selected “Search Network with Display Select Option” for your Adwords, then you can definetely see the option “Devices” under the “Settings” tab. If the report under the “Devices” shows that your average ad position is greater than 2, then you should think of adjusting your bid for mobile devices and in this case you need to increase your mobile bidding by some percentage.

Once you have adjusted your mobile bidding, just wait for few days and see the tangible increase in the number of clicks and lead. This indeed speaks about the power of mobile bidding for your Adwords campaign and if managed wisely, can fetch your incredible results with your Adwords campaign. Here are some of the basic steps that show you how to adjust mobile bidding for your Adwords campaigns.

1) Log into your Adwords Account.
2) Select the Campaign for which you need to do mobile bidding adjustment. Make sure that your campaign has “Search Network with Display Select Option” selected.

3) Go to the settings tab where you can see an option named “Devices”, which you need to click and select.
4) Now you can see a report which has a row named “Mobile devices with full browsers”  and this row has a column named “Bid adj” where you can adjust your mobile bidding.

mobilebiddinginadwords
5) Click on the “–” sign under the “Bid adj” column and you will see an option to increase or decrease the bid to a specific percentage.

mobilebiddinginadwords1

mobilebiddingadwords2

 
6) Adjust your bid and wait for few days.
7) After few days you can see an increase in the average position  and consequently a good improvement in the number of clicks and leads.

The mobile bidding strategy is something that is ignored most of the time, but by ignoring it, we are indeed paying a heavy price for it. So always try with mobile bidding adjustment until you get the best out of it. Your Adwords campaigns need to be optimized in the best ways to stay ahead in the ever growing competition and mobile bidding is just one of the adwords optimization strategies that you can easily embrace.

The Below Video can also help you understand mobile bidding adjustments in a better way.

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Setting Location Bid Adjustment in Adwords for Better Traffic http://www.georgescifo.com/2014/02/setting-location-bid-adjustment-in-adwords-for-better-traffic/?utm_source=rss&utm_medium=rss&utm_campaign=setting-location-bid-adjustment-in-adwords-for-better-traffic http://www.georgescifo.com/2014/02/setting-location-bid-adjustment-in-adwords-for-better-traffic/#respond Wed, 26 Feb 2014 16:59:18 +0000 http://www.georgescifo.com/?p=1587 Setting Location Bid Adjustment in Adwords for Better Traffic As we all know that Google Adwords is one of the most efficient and widely used paid online marketing platform which can helping in boosting your business to a great extend. Google Adwords comes up with some great and sophisticated reports and facilities which you can […]

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Setting Location Bid Adjustment in Adwords for Better Traffic
As we all know that Google Adwords is one of the most efficient and widely used paid online marketing platform which can helping in boosting your business to a great extend. Google Adwords comes up with some great and sophisticated reports and facilities which you can adjust to make sure that your ads and campaigns are running good. Even if your Ad campaigns are running fine, you cannot relax and stay away from monitoring your campaign reports. You always need to make necessary changes and adjustments on your Adwords campaign to make sure that they are bringing the best ROI for your business.

One such major but simple adjustment that you can perform on your Adwords campaign to enhance your effectiveness of your ads is the Location Bid Adjustment. The location bid adjustment helps you to adjust your bids based on different locations. For example if you are running your campaigns in the United States and you are getting the most clicks from Dallas, you can eventually set up a more bid value for the location Dallas to get more clicks from that place.

Adjusting your location bids in Adwords has proved to be one of the best ways to get more clicks for your ads and this is something that is often neglected by most of the online marketers. If you are getting more clicks from a particular location and your average position is not in the top 3 spots, then there is no harm in adjusting your bids to a higher level to make the average position of your ad in the top 2 or 3 positions. The fact is that you might be getting decent clicks even if your average position is greater than three, but if you can make your average position less than three by adjusting your location based bids, then you are surely going to see an increase in the number of clicks and thereby an overall improvement in the number of leads or potential customers.

Making location based bids are beneficial to the overall performance of your Adwords campaign and if you are not still making use of this amazing facility, then it is high time that you should look into this feature. Here are the easy steps involved in setting location bid adjustment for your Adwords campaign.

1) Sign-in to your Adwords account.
2) Select a particular campaign that you wish to do location bid adjustment.
3) Go the settings tab and you can see 4 small tabs just below that (Only if you have selected “Search Network with Display Select Option“).
4) Select “Locations” from those 4 tabs. If you are targeting your campaign for some particular locations, then you can see the list of locations along with major metrics such as clicks, impressions, CTR, Average CPC etc.
5) Just have a look at the locations that fetches you more clicks, impressions and CTR. If you have a location that gets your more clicks and impressions, but still it’s average position is more than 2, then you can really increase its bid so that the average position improves.

6) You can see a — symbol under the Bid Adjustment column for particular location information and when you double click on that symbol, you will be able to see the option to increase or decrease the bid by a particular percentage. Click on the symbol and adjust your bid as per the situation.

adwords-location-bid

7) Now you are done with your location bid adjustment and now you only need to wait for some days and see the click improving further from that particular location. You can also apply the same to other locations that you feel can bring more clicks if the location bid is adjusted.

adwords-location-bid1

Believe me, location based bidding can really improve the performance and efficiency of your Adwords campaigns and this is considered to be one of the major Adwords optimization activities that can really take your campaigns to a higher level. This is quite an easy and simple activity by which you can see a marginal improvement in your overall impressions, clicks and other important Adwords metrics.

Also have a look at a simple video which shows the way a location based bidding is done in Adwords.

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