In Google Analytics, goals are one of the best features that allow us to go deeper into a website’s traffic performance and fix any possible issues. It helps you to track how users go through various pages or sections of your website. Goals help us to see how users travel once coming on your website or how users are reaching a particular section of your website.
Setting up goals with Google Analytics also helps you to make sure that the visitor has done what you would like them to do on your website. For example if you have a shopping cart then your ultimate aim is to make the users purchase your products. Mostly the last page that a user reaches after purchasing anything online would be a “Thank You” page and by setting a goal for this page, you would be able to understand the amount of successful user visits to your website which have converted into sales. Goals also help you to know more about the user behaviour on your website such as site engagement, user engagement etc.
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Google Analytics is obviously one of the most powerful free web analytics tool that is available and most of the webmasters rely upon Google Analytics for tracking the traffic and other activities on the websites. One of the most amazing feature of Google Analytics is its ability to track activities such as online transactions, especially for ecommerce websites. Google Analytics’ ability to track sales on a website makes is a pretty good and useful web analytics tool. Most of the ecommerce websites take advantage of this facility and this helps to analyse and track the sales and its progress.
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7 Useful Tips for Reducing the Bounce Rate of Your Website
May 18 2011
Posted by George as Web Analytics
Bounce rate is one of the crucial criteria in Web Analytics, which determines the overall quality of your website. Bounce rate is one of the main things that one would like to see while viewing the web analytics stats, especially in Google Analytics. Usually a website having a high bounce rate is not considered as a healthy indication. As mentioned in the Google Support Forum, bounce rate is considered as the percentage of single-page visits or visits in which a visitor has left your site from the entrance page. If your website or web page does not have any thing useful to offer, then it is quite natural that the visitor flees away from the site without going into other pages.
On the other hand if your website have something interesting and compelling stuff to offer, then the users would definitely stick on the website and subsequently navigate to the other sections of the website. If your website makes visitors stay on the website for a longer period, then the bounce rate of your website is sure to come down.
There are various things that can be done so as to bring down the bounce rate of a website. Some are simple ones while few steps needs more hard work, research and dedication. I would like to share few of the tips that I consider would be helpful in reducing the bounce rate of a website.
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How to View the Time of Visit in Google Analytics? This is one of the common questions that is asked in web analytics, even though the answer is quite simple. There are many other free as well as paid analytics tool which are capable of providing the time of a particular visit. This has lead to many people asking whether we can get the time of the visits to our website. Yes, Google analytics provide the option to see the time of visits to some extent, which gives you an idea of the number of visit in a particular time. But Google does not give a detailed time report of the visit such as the exact hour and minute of any visit. It can show you the number of visit in a particular time frame.
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Google Analytics Intelligence was introduced few months back and this has turned out be something handy for those who keep a close watch on their website’s traffic. Google Analytic Intelligence is a feature which helps to create alerts based on certain criteria. Google Analytics Intelligence consist of two types of alerts and they are Automatic Alerts and Custom Alerts.
Automatic Alert create alert based on any unusual behavior in your website’s traffic. For example if on a particular day the average time spend on the website is too high or low than the expected average time, then Google Analytics would create an Automatic alert. You can also set Custom Alert based on the criteria that you specify. You can also have the option get these alerts via mail and these alerts are send daily, weekly or monthly.
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Using Google Analytics Does not Have Negative Effects on Rankings
Jul 17 2010
Posted by George as Web Analytics
Will Using Google Analytics Have A Negative Effect On My Ranking? This question have been asked a several times on many search forums and people were really feared if there is something that would affect their search ranking with the use of Google Analytics. In the latest Google Analytics Blog Post, Matt Cutts has answered this query and the answer is a big no. There is no way that Google Analytics usage would affect your search engine rankings.
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Is Google Analytics Result Influenced by System Clock?
Jul 09 2010
Posted by George as Web Analytics
As we all know, Google Analytics is one of the most used free web analytics software around with a lot of features. Majority of the websites uses Google Analytics software to track its traffic and other user behaviors. Google Analytics has become one of the most integral tool of every online marketing activities.
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Track 404 Error Pages Effectively with Google Analytics
Jul 06 2010
Posted by George as Web Analytics
404 Error Pages are created inorder to notify visitors that they have landed on a page which does not exist. This can happen when either the visitor have typed the wrong URL or the user have reached a broken link from an external or internal link. Like we use Google Analytics to track traffic for different pages of a website by pasting the Google Analytics code on every pages of a website, we can also track the number of visitors coming to the 404 error page.
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Creating Advanced Segment for a Geographical Region with Google Analytics
Jun 14 2010
Posted by George as Web Analytics
Google Analytics is one of the most powerful and free web analytics tool available and is much better than many other free web analytics softwares available. Google analytics is not a hosted web analytics tool, but is just a compatible javascript code which needs to be included between the tag of an HTML page.
Google Analytics is so flexible and user friendly Internet analytics tool and comes with a variety of customized report options. In this post I would like to write about how to create an Advanced Segment for a particular geographical region with Google website analytics tool.
Consider that you have a website and have installed Google Analytics code to track the traffic details. You need to know the top landing pages or top content from the city “Kuala Lumpur”. In this case you can take the advantages of advanced segments in Google Analytics. The steps for setting up an advanced segment for a particular geographical region in this cases is given below.
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