What is “Content Targeting” Report in Google Analytics?
Aug 17 2012
Posted by George as Web Analytics
Google Analytics is one of the best free analytics tool that is available to track traffic and other activities on your website. This analytics tool is an awesome free product from Google and majority of the website owners use Google Analytics on their website to analyze the overall site traffic. A webmaster who is serious about his website’s performance always log into his analytics account multiple times a day.
10 Reasons Behind Having High Bounce Rate for Your Website
Mar 18 2012
Posted by George as Web Analytics
Bounce rate is something serious that most of the webmasters are concerned about while viewing their web analytics stats. A high bounce rate in the web analytics report for a website means that the visitors are not at all interested in the website content and immediately leave the page soon after entering the website. This may happen due to various factors and if your website’s bounce rate is high, then you need to take it seriously and identify the areas where you can work on so as to improve the bounce rate. The bounce rate clearly speaks about the quality of your website and websites having high bounce rate are considered to be of low quality.
There are various reasons for the high bounce rate your website is experiencing and most of them are common issues. Some small adjustments can easily boost up your bounce rate and most of us fail to identify what these small adjustments really are. Here are some of the most importance and common reasons that is considered to be playing an important role in the high bounce rate of websites. Hope that it would be of useful to you.
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Where do the Direct Traffic Come in Your Web Analytics Report?
Mar 14 2012
Posted by George as Web Analytics
We all might be using any of the web analytics tool for tracking the traffic coming to our website and there are many web analytics software such as Google Analytics, StatCounter, Omniture, KissMetrics etc which helps you to traffic the number of visit coming to your website. Some of these are paid while others are free and the paid tools generally offers some advanced feature which the free versions does not provide. But these tools offer general basic reports which are essential to track the traffic in normal cases.
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In Google Analytics, goals are one of the best features that allow us to go deeper into a website’s traffic performance and fix any possible issues. It helps you to track how users go through various pages or sections of your website. Goals help us to see how users travel once coming on your website or how users are reaching a particular section of your website.
Setting up goals with Google Analytics also helps you to make sure that the visitor has done what you would like them to do on your website. For example if you have a shopping cart then your ultimate aim is to make the users purchase your products. Mostly the last page that a user reaches after purchasing anything online would be a “Thank You” page and by setting a goal for this page, you would be able to understand the amount of successful user visits to your website which have converted into sales. Goals also help you to know more about the user behaviour on your website such as site engagement, user engagement etc.
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Google Analytics is obviously one of the most powerful free web analytics tool that is available and most of the webmasters rely upon Google Analytics for tracking the traffic and other activities on the websites. One of the most amazing feature of Google Analytics is its ability to track activities such as online transactions, especially for ecommerce websites. Google Analytics’ ability to track sales on a website makes is a pretty good and useful web analytics tool. Most of the ecommerce websites take advantage of this facility and this helps to analyse and track the sales and its progress.
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7 Useful Tips for Reducing the Bounce Rate of Your Website
May 18 2011
Posted by George as Web Analytics
Bounce rate is one of the crucial criteria in Web Analytics, which determines the overall quality of your website. Bounce rate is one of the main things that one would like to see while viewing the web analytics stats, especially in Google Analytics. Usually a website having a high bounce rate is not considered as a healthy indication. As mentioned in the Google Support Forum, bounce rate is considered as the percentage of single-page visits or visits in which a visitor has left your site from the entrance page. If your website or web page does not have any thing useful to offer, then it is quite natural that the visitor flees away from the site without going into other pages.
On the other hand if your website have something interesting and compelling stuff to offer, then the users would definitely stick on the website and subsequently navigate to the other sections of the website. If your website makes visitors stay on the website for a longer period, then the bounce rate of your website is sure to come down.
There are various things that can be done so as to bring down the bounce rate of a website. Some are simple ones while few steps needs more hard work, research and dedication. I would like to share few of the tips that I consider would be helpful in reducing the bounce rate of a website.
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How to View the Time of Visit in Google Analytics? This is one of the common questions that is asked in web analytics, even though the answer is quite simple. There are many other free as well as paid analytics tool which are capable of providing the time of a particular visit. This has lead to many people asking whether we can get the time of the visits to our website. Yes, Google analytics provide the option to see the time of visits to some extent, which gives you an idea of the number of visit in a particular time. But Google does not give a detailed time report of the visit such as the exact hour and minute of any visit. It can show you the number of visit in a particular time frame.
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Google Analytics Intelligence was introduced few months back and this has turned out be something handy for those who keep a close watch on their website’s traffic. Google Analytic Intelligence is a feature which helps to create alerts based on certain criteria. Google Analytics Intelligence consist of two types of alerts and they are Automatic Alerts and Custom Alerts.
Automatic Alert create alert based on any unusual behavior in your website’s traffic. For example if on a particular day the average time spend on the website is too high or low than the expected average time, then Google Analytics would create an Automatic alert. You can also set Custom Alert based on the criteria that you specify. You can also have the option get these alerts via mail and these alerts are send daily, weekly or monthly.
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Using Google Analytics Does not Have Negative Effects on Rankings
Jul 17 2010
Posted by George as Web Analytics
Will Using Google Analytics Have A Negative Effect On My Ranking? This question have been asked a several times on many search forums and people were really feared if there is something that would affect their search ranking with the use of Google Analytics. In the latest Google Analytics Blog Post, Matt Cutts has answered this query and the answer is a big no. There is no way that Google Analytics usage would affect your search engine rankings.
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