Online Marketing Blog » Online Marketing

How to Find Out the Search Terms that Brings Traffic from Adwords

George — Wed, 28 Dec 2011 09:41:01 +0000

As we all know, Google Adwords is one of the most powerful online marketing tool and is used to generate instant and targeted traffic to a website. Google Adwords helps you to list your website in the sponsored listings of Google search when someone triggers a particular keyword or key phrase. We can create our own sets of Ad Titles and Descriptions that needs to be displayed in the sponsored listings. We can also provide the keywords that need to trigger the ads on the sponsored listing section of Google Search. Apart from Google search, we can also display our ads in other advertising network supported by Google.

Google Adwords account would help you to analyze a lot of facts and figures related to your ads and keywords. You would be able to know a lot of things about the performance of your website. You could analyze the multiple data from Adwords and maintain your advertising budget as per that. One of the major things that you might be keen to know about your Adwords campaign is the set of search terms or keyword phrases that brings clicks to your ads. This data would help you to make your online marketing activities more effective and precise.

The knowledge about the search terms that bring clicks to your ads would give you a better idea on which keywords to maintain and which one to remove from your campaign. You can also add additional related keywords based on the search term data. You can adjust your ad title and its description based on the keywords that are driving more clicks and traffic.

Here are the steps required to find out the search terms that brings clicks or traffic from Adwords.
1) Login to your Adwords Account.
2) Got to any Campaign or AdGroup.
3) Select the tab named “Dimensions“.
4) Click on the drop down menu named “View” on the left hand side of the dashboard of “Dimensions” tab.
5) Select the option “Search Terms” from the drop down list and you are there.

Now you can see a detailed information about the search terms that brings click on your advertisements along with other vital data such as clicks, impressions, match type, CTR, average CPC, cost and average position. You can also see the option to download these reports on to your system.

How to Create New AdGroup for an Existing Campaign in Google Adwords

George — Tue, 20 Dec 2011 12:01:21 +0000

AdGroups are one of the best option to manage your keywords in Google Adwords. With AdGroups, you can easily categorize your keywords based on various factors and it helps to assess the performance of the keywords in a much better way. For those who are new to Google Adwords, then here is a basic article which tells you how to create a new AdGroups in an existing campaign in Google Adwords.

Most of us would be aware about the importance of Adwords and how it works out to bring more traffic and leads to our website. Google Adwords is one of the best way to get quick traffic to our website and the more money we are willing to spend, the more targeted traffic would be flowing to our website. The steps are really simple and you just need to fill the right keywords, ad description etc to make the most out of our online advertising activities through Adwords. The steps that are included to create a new AdGroup for an existing campaign in Google Adwords are given below.

1) Go and login with the Adwords account at http://www.google.com/adwords
2) Click the campaign tab where you can see the list of campaigns that are created in the Adwords account.
3) Click on the campaign name under which you wish to add a new AdGroup.
4) Once you click on the campaign name, you can see a tab named “Ad groups” which has a button named “New ad group”.
5) Click on the button “New ad group” and you would be asked to enter the information for the particular new ad group.
6) Once the information are filled, click on the button “Save ad group” and you are done.

You can add more than one AdGroup in a particular campaign and by doing this you would be able to set up different sets of keywords for different ads. This would help to run and manage your Adwords campaign in much better way. Adwords combined with a professional SEO services can really boost your online marketing activities.

How to Enable Destination URL Auto Tagging in Adwords

George — Tue, 01 Nov 2011 15:18:54 +0000

Google’s Adwords tool is one of the best way to get some quick targeted traffic to a website, and most of the companies do run an Adwords campaign for their websites. Even though a bit expensive, Adwords would help you to get a targeted website traffic instantly which may help in getting better conversions.

Google Analytics is one of the best free tool for tracking the website tracking and most of the webmasters implement it on their websites. Google Analytics gives a better insight into the quality and relevancy of the traffic that is getting onto a particular website.

It is always better to use the same Google account for both the Adwords and Analytics for a particular website. In some cases website owners end up having different Google accounts for Adwords and Analytics and this may not help them to better understand their online marketing activities and campaign.

One of the best way to get an idea about the traffic coming to the website while using different Google accounts for Adwords and Analytics, is to use the destination URL Auto tagging feature of Adwords. By auto tagging your Landing Page in Adwords, you would be able to get the details of the visits of that page through Google Analytics. There is also the option to offer manual URL tagging, but here we are just dealing with the Auto tagging part. While Auto tagging, a particular parameter containing some IDs are appended to the end of the landing page URL.

Below given are the steps required to enable Destination URL Auto Tagging in Adwords

1) Sign in to your AdWords account

2) Click on the link “Preferences“ under the “My Account” tab on the Adwords dashboard.

3) In the “Preferences” page, you can see a section named “Tracking“, where you need to click the link named “Edit”.

4) Enable “Destination URL Auto-tagging” by selecting the checkbox given.

5) Finally click the button ‘Save changes.’

Now you have enabled Auto Tagging for the landing pages that you have used in your Adwords, and this would shortly be reflected in your Google Analytics report.

3 Killer Online Marketing Secrets

George — Thu, 27 Oct 2011 03:58:35 +0000

Online Marketing has thrived despite the recent economic downturn as more and more companies realise they can no longer afford to ignore the internet as a source of business revenue.

Whether it be SEO, online PR or social media marketing, an increasing number of companies have had to look beyond traditional means of attracting new business. What’s more, most have found success thanks to the ability to reach a much wider audience of potential customers.

Below are 5 killer secrets that could give your online marketing campaign a boost and turn your business into the next big online success.

1) Online PR lets you control your image
There are a number of online PR networks that cater to a variety of budgets to suit a business of any size. The main advantage of an online PR campaign is the ability to promote your business in a positive way within trustworthy news sources rather than just your own website.
Online reputation management is big business, with a lot of major corporations spending seven-figure sums to ensure there is positive rather than negative discussion about their business online. Online PR allows you to do this relatively cheaply.

2) Embrace SEO… but don’t rely on links
SEO is a term that most businesses wouldn’t have heard of until recent years and many still don’t bother trying to increase search engine rankings. The smart companies either invest in a digital media agency to propel them to the top of Google or employ an in-house SEO guru to work alongside their webmaster.

SEO relies largely on attracting links into the site, but due to the relative ease of ‘gaming’ this system with unnatural, spammy links, Google are looking for a new ranking signal. Which brings us to the next secret…

3) Social Media is the future of online marketing
2011 has been a huge year for social media, and both agencies and in-house marketing teams alike have ploughed thousands into social media marketing. Google loves social and puts a lot of faith into signals from Facebook, Twitter and other social bookmarking sites.
Google have even launched their own social network, Google+, and can’t say enough about it. The number of +1s a site gets is already a big ranking factor and this will increase in prominence as Google moves away from traditional links.

10 Tips for a Better Forum Marketing Strategy

George — Fri, 23 Sep 2011 11:22:08 +0000

Forums are one of the best way to get traffic and decent backlinks to your website provided it is used in the right way. Forum participation is considered as an integral part of any online marketing activity and forums can drive some good and quality traffic to a website. Most of SEOs and other online marketing professionals starts off with forum participation and somehow they manage to drift away from this in the course of time. In the end they label forum participation as a useless thing and a complete waste of time.

Forum participation can be useless if you do not execute it in the right way. You cannot achieve anything from forum participation overnight as it needs to be carried out on a regular basis. There are many things to take care if you want to taste success with forum marketing and here are some of the basic things that I would suggest if you are going to try forum marketing.

1) Select and Register in Related Forums of Good Quality
Always search and find out the most relevant forum for your website and also make sure that the selected forum is related to the services offered in your website. There is not point in joining and trying to promote your website in a forum that has no relation with your website services.

2) Start Participation
Once you have joined the forums, start participating in the forum by just introducing yourself and your business, responding to the questions asked in the forums and by other means.

3) Never be aggressive
Most of us have a conception that the forums are the best way to generate traffic and keeping this in mind, some of us try to over participate in the forums by throwing away links at time when it is less needed. Some also tries to spam the forums by pasting his website link all over and in the end getting banned from the forum.

4) Put Signature Links
Most of the forums provide options to put links as signature and this should be taken advantage of, as these links can serve as a good traffic referring point. Certain forums makes the availability of signature links only to those users who have a certain amount of points or grading in that forums. So make sure that you put an optimized signature link in the forum.

5) Provide Informative and Useful Answer
Forums contain a huge number of genuine questions from people who are really in search for a good answer. So while answering questions in the forums, make sure that they are informative, accurate and to the point. The answers that you provide must make you a reliable source of point for other members in the forums.

6) Post Genuine Questions
While posting questions post genuine and worthy questions, rather than giving out silly ones. If you are giving genuine questions, you would be getting good answers and on the other hand if you start posting silly questions other members would ignore you and may result in a bad user reputation.

7) Develop a Good Network of Forum Friends
Always try to make a good rapport with the other members of the forums and add good friends into your network. This would help you in the long run and you can always take advantage of a good friend network in a particular forum.

8) Maintain Regular Participation
Never register in a site and sit idle after making a couple of posts, as this would not fetch you any advantages from forum marketing. The participation should be regular rather than doing it once in a while. If you participate on a regular basis your points and reputation along with your signature links would gain more advantage. If your participation is low, then your profile and link weightage would go down.

9) Follow all the Threads You Participate
While participating in a thread, it is better to turn on the option to follow that thread so that any answers made above your post would be notified via your email and you can reply to that thread if it is worthy for it.

10) Try to Earn Reputation in the Forum
If you are a reputed forum posted, then you would be considered as a reliable source of point and it would make your website promotional activities much more easier. In order to earn reputation in a forum, you must have a regular and quality participation in that forum.

How to Create Customized URL For Your Facebook Group

George — Tue, 20 Sep 2011 10:59:47 +0000

Facebook groups are one of the best features of Facebook and groups helps to stay connected with a group of friends and discuss and share information in a casual way. Unlike Facebook Pages, Groups are not fully accessible by non-members and if you need to know more about the activities inside the group, then you need to join the group. Since Facebook groups are indexed by search engines, it would offer you some good value from the search engines if it is optimized properly.

The basic URL structure of a Facebook group is http://www.facebook.com/groups/34324324322 which is not at all search engine friendly. On the other hand if your group URL is something like http://www.facebook.com/groups/mygroup, it would serve you in a better way as far as search engine traffic is considered. Here I would explain how to create a customized URL for your Facebook group.

1) Log into your Facebook Account

2) Click on the Group in your Profile.
Now You would be on your group with its URL e.g. http://www.facebook.com/groups/34324324322

3) On the right hand side of your group click on the link named “Edit Group”

4) Here you will see a button named “Set Up Group Email” which you need to click.

5) Once you click that button, you can see a dialog box, which prompt you to enter an new Facebook group email address (groupname@groups.facebook.com). Select the username of the email carefully as this would be the name that would be associated with your group URL.

6) Once you type the username, click on the button named “Create Email” and now you are done with creating a customized URL for your Facebook group.

At Last My Blog Got Listed on Alltop

George — Thu, 01 Sep 2011 05:19:35 +0000

Alltop is considered as the “Online Magazine Rack” of the internet which has subscriber to a large number of websites to provide an aggregated and categorized list of websites. Almost all of the topics are covered in Alltop and it would be much easier to search for any good article related to a particular topic on Alltop. A lot of people visit or subscribe to Alltop and hence if your site is listed on Alltop, you can expect a good flow of traffic along with a potential chance of getting relevant backlinks.

I have been hearing about Alltop for a while but never took it serious in getting listed on it. But once I realized the importance of getting listed, I started the initiative of doing it. It is just simple to submit your site into Alltop and before that you need to create an account with Alltop. Once you have created an account, log on to it and you can see the form to submit your site into Alltop.

In the submission form, just enter the topic that is relevant to your blog, your blog name, URL, RSS feed address, site owner’s name and comments. Once you submit, you have to wait for some time before you get any reply from them regarding the approval. I submitted my site almost 5 months back and got the approval mail yesterday only.
You can see my blog listed at http://seo.alltop.com.

Actually after submitting it, I used to check the mail on regularly for the firt 3 to 4 weeks, but after than I forgot about the same. I was really surprised at seeing the approval mail from Alltop, as the thing had already gone out of my mind. So once you submit it, don’t expect it to happen soon. If the moderators at Alltop do not consider your blog to be relevant or not matching their criteria, then your submission would be rejected.

The traffic is coming good from Alltop, although it has been less than 24 hours after the approval, and hope to get some good traffic and backlinks in the future. So if you a blog, just give it a try by submitting to Alltop now!!

Why You Should Use SEMRush for Your Online Marketing Activities

George — Fri, 26 Aug 2011 05:55:04 +0000

SEMRush is one of the most exciting online marketing tool that I have used of late. This is a great paid online marketing tool which helps you in improving the overall marketing campaigns for your websites. Even if you are new to this tool, then also you would not find any difficulty in handling this online tool as it provides an easy to use interface. SEMRush comes as a handy tool for Google organic and AdWords competitor’s keywords research and helps you in gathering vital data.

This amazing online marketing tool helps you to enhance your online marketing activities by providing important data related to your websites performance in the search engines. I was introduced to this tool by one of my friend who had had been using it for a long time and knew the advantages of SEMRush in a much better way. Till then I was using free tools to analyze keywords and search engine performance of various website.

Within a short time period, I got a Pro account of SEMRush and was very much happy on seeing the cool and simple interface that it provided. The dashboard of SEMRush contains a search bar at the top where you can enter a domain, URL or any keyword. Here I would like to explain who things works when we enter a domain into the search box. Enter the domain name which you wish to analyze into the search box and press the search button. Now SEMRush displays a search result page which shows data such as Google Keywords, Adwords Keywords, Competitors in Google, Competitors in Adwords, Adwords Ads Texts, Potential Ads Buyers and Potential Ads Sellers. There are also options to select 9 different locations based on your choice. Now click on the right location tab that meets your requirement.

You can go to the individual report pages of the above mentioned data to see a more detailed report. I will explain these major data that shows up in SEMRush while entering your domain.

1)Google Keywords
This report shows the Google organic keyword report for your domain, which would be a collection of keywords that drives traffic to your site along with other data such as its search engine position, search volume, CPC, the landing page, percentage of traffic, competition trends etc. You can also export the report on to your desktop.

2) Adwords Keywords
The Adwords Keywords report shows the list of Google AdWords keywords report for your domain along with other vital data that shows in the Google organic report which can be exported onto your desktop.

3) Competitors in Google
This section shows the potential list of competitors for your domain in Google organic search. This report can also be exported and comes along with other vital data such as the competitor domain, their common keywords, keywords in search engines, search engine traffic, Adwords keywords etc.

4) Competitors in Adwords
This is the most interesting fact that I consider and shows you the list of your website’s competitors in Adwords. This report also shows other precise details such as competitor domain, common keywords, Adwords keywords, Adwords traffic, Adwords traffic price and search engine keywords.

5) Adwords Ads Texts
Now coming to the Adwords Ads Text area, you can see unique Google Adwords Ad copy for the website you have entered. This report can also be exported to your system.

6) Potential Ads Buyers
This is an area where you get a fair idea about the sites that buys ads for the relevant keywords. Other details in this report include domain name, common keywords, Adwords keywords, Adwords traffic which can be exported onto your system.

7) Potential Ads Sellers
The potential ads sellers report shows the list of Sites that are in Google organic search results for your AdWords keywords. This report also comes along with other details such as domain, common keywords, search engine keywords, search engine traffic, search engine traffic price and Adwords keywords. This report can also be exported.

All the above data would surely be going to give you a much better boost to your online marketing campaign, as one would always love to have such wide range of information related to their websites. I would always recommend this tool to anyone, as I have tried this and am pretty sure about the potential of this online marketing tool.

Apart from this, there are also some more cool features of SEMRush which I would blog about in the near future.

10 Tips for Optimizing and Promoting YouTube Videos

George — Thu, 11 Aug 2011 05:03:45 +0000

YouTube is one of the most powerful and popular video sharing site and is one of the best medium for marketing a product or services visually. Most of the companies create video clips related to their products and services, and upload them on YouTube hoping to get video views and thereby improving their business. Since visual ads are more effective than text ads and image ads, more and more companies are turning towards YouTube videos. YouTube marketing has become one of the best form of online advertising methods and businesses are really willing to invest in this online advertising method.

White uploading videos onto YouTube, there are certain things which can be done in order to optimize and promote the video so that you get more benefit from your Video marketing campaign. These are certain optimization and promotion tips which would help you to get more out of the video marketing campaigns. Here I would like to share 10 major tips for optimizing and promoting YouTube videos, so that you get the most out of it for your business.

1.Create an Optimized Title for Your YouTube Video
Create an optimized title for the YouTube video that you are planning to promote and this title should contain your main keyword in it. Do not try to over stuff the keyword, rather place it in the most genuine way.

2) Optimize the Meta Tags
AS with any web pages, you can also edit the meta tags of your YouTube video. Here also you can optimize the meta tags with your major keywords.

3) Tag Your YouTube Video with Relevant Keywords
Tagging is one of the best way to increase the visibility of your videos in YouTube and hence it is better to tag your videos with the most relevant keywords.

4) Make you video informative and Shorter
While creating the video, you need to make sure that the video is informative enough so that it is always useful to the viewers. Also do not make a long video as no one minds to watch a long video and hence try to make a short video clip of around 3 to 5 minutes duration.

5) Social Bookmarking
You can bookmark your site to some of the major social bookmarking sites, so that it can be viewed by others. Try to bookmark the video in social bookmarking sites specially made for videos.

6) Social Media Promotion
Submit and promote the YouTube videos in the major social media sites to get a good number of traffic and views for the video. This would also help your videos to be linked or bookmarked by others.

7) Article Marketing
You can create an article related to your video along with a link back to the original YouTube vide with relevant anchor text. Once this is done you can promote the article through article directories and social media sites.

8) Promotion through Blogs
Like the article marketing, you can also create a blog post related to the video and linking back to the original video with the perfect anchor text. After your blog post is published, you can also share this via social media sites.

9)Submitting to Video Sites
You can also submit the original videos to other major video sharing sites, with a link back to the original YouTube video.

10) Commenting and Voting on Other Videos
Always leave your comment, response and votes on other related videos in the proper way. It will help you in getting traffic to your Video as the owner of the video may visit your profile and view your videos.

The Best SEO and Social Media Marketing Guide I Would Recommend

George — Tue, 09 Aug 2011 05:01:33 +0000

SEO and Social Media Marketing have become the main ingredients of online marketing and both have an influential role in the success of any online marketing campaign. As we know SEO is the optimization of the websites in order to increase the visibility of the websites in the search engines. On the other hand social media marketing is the promotion of the websites in the various social media channels in order to increase the branding along with a good number of targeted traffic.

I have already mentioned about the advantages of online advertising and marketing activities such as social media marketing and SEO in this blog, and hope that you all have got an idea of how important both these things are. Both SEO and Social Media marketing/promotion has to be done in the right way to get your online marketing campaign keep going in the right track. You are not supposed to get any positive results from your online marketing activities if any of the SEO or social media marketing activities goes wrong.

Both SEO and Social Media marketing should be learnt with experience and you cannot master both of these by reading any common article or basic tutorials. For those who are new to this field, live experience is the best thing for them as they would be able to get an overview on how SEO and social media marketing works. Once they get a basic experience and knowledge of social media and SEO, then they take the help of any one of the best tutorials, guides or articles that are available.

There are various SEO and Social media marketing guide available on the net and you can select any one of them for your purpose. While selecting the online guide, make sure that it is good enough and is sufficient to help you gain some mastery over SEO and social media marketing. While surfing the net, you can find both free and paid guides and it all depends upon you on which one to choose from. Free articles or guides have their own limitation while a good paid online marketing guide can help you even better with more detailed information and helpful tutorials.

Before planning to take up any of the online marketing guide, make sure to verify its authenticity and efficiency. You can do this by reading reviews about the guide on the net, by asking your friends or by asking your question in any of the popular online forums. If you get a positive review from these, then you can go ahead with your plan and on the other hand if the review is negative then you need to search for another one.

The major issue is that these days a lot of small companies and individuals with least reputation comes out and announces their online social media marketing or SEO guide. They also claim to be the best one in the market with all sorts of advertisements and projections. But most of the times, the guide or tutorial offered by these guys are mediocre and does not help you in gaining any useful knowledge in SEO and social media marketing. That is why; I have asked you to check the reputation of the guide by asking your friends or from any other online resources.

When any of my friends comes to me with asking about the best SEO and Social Media marketing, I would suggest them only the best one that I feel. When they ask me about the best guide, I also take help of my friends and online communities to come upon a final answer. Then only I would be suggesting the same for my friends. I usually recommend few of the best social media marketing guide to my friends and they have really benefited from them. One of the best online marketing guide that I usually recommends to my friends is an online guide in the name of SEO and Social Media Marketing Guide by Tom Heatherington which have proved to be beneficial for more of my friends. The guide comes at an affordable rate and covers almost everything that is required to make you an expert in SEO and Social Media Marketing.

You can either download the PDF file or by an Amazon Kindle of the SEO and Social Media Marketing Guide upon payment and those interested in buying the guide can do it by CLICKING HERE. There is also a beautiful video which explains the benefits of this SEO and Social Media Marketing Guide and hope that you enjoy it.

If you are convinced after watching the video then don’t hesitate to buy on copy of this online marketing guide. BUY NOW!!