Types of Ecommerce You Should Know About

Ecommerce can be defined as transactions carried out between a buyer and seller online. The first ever online transaction took place decades ago, and ecommerce has significantly evolved since then.

According to studies, the US alone is home to 209.6 million online shoppers. This goes on to show just how widely accepted ecommerce has become.

There are various types of ecommerce and online transactions in today’s online world, some of which include:

a) Business-to-Administration (B2A)
b) Business-to-Business (B2B)
c) Consumer-to-Consumer (C2C)
d) Business-to-Consumer (B2C)
e) Consumer-to-Administration (C2A)
f) Consumer-to-Business (C2B)

Businesses-to-Administration (B2A)
This type of ecommerce refers to all online transactions between businesses and public administration. Companies under this category of ecommerce offer a variety of services, mostly in areas such as social security, registers, legal documents, fiscal, and employment.

With the investments made in e-government in recent years, this model of ecommerce has grown popular.

Business-to-Business (B2B)
B2B is the type of transaction that goes on strictly between businesses – one business selling to another. In ecommerce, every electronic transaction between companies falls under this category.

Recent studies have estimated that the global B2B ecommerce industry would add up to $6.6 trillion by the end of 2020.

Most of the businesses in this niche are service providers. However, it’s also possible to find document hosting companies, office furniture and supply companies, and software companies.

Consumer-to-Consumer (C2C)
As the title suggests, C2C refers to every form of electronic transaction between two or more consumers. These types of transactions are usually carried out through a third-party service. Consumers meet on a platform where they can buy or sell goods and services to each other online.

An excellent example of a consumer-to-consumer type of ecommerce platform is eBay.

Business-to-Consumer (B2C)
In this case, transactions take place between companies and consumers. In most cases, companies sell their goods and services to consumers through their websites.

This type of ecommerce is what first comes to mind when most people think of what an ecommerce business is all about. The sort of products that are usually sold in B2C sites includes electronics, clothing, shoes, books, food, and other consumers goods.

Consumer-to-Administration (C2A)
C2A is a type of ecommerce where online transactions take place between consumers and public administration. The most common transactions that fall under this category include paying tuition to a University, paying taxes and fines, etc.

Consumer-to-Business (C2B)
Consumer-to-business ecommerce is a growing model. This type of ecommerce refers to the online transaction between consumers and businesses. It might sound unusual to some, but in C2B, consumers sell goods and services to companies.

The C2B model allows consumers to provide value to businesses. Examples that fall under this category include UpWork, various blogs, and affiliate marketing platforms such as Google AdSense.

Conclusion
If you own a business, it is essential to know these options as it could help you in the process of building your site and choosing the right ecommerce platform.

Here is a link to an amazing infographic regarding the same. https://jobsinmarketing.io/blog/ecommerce-statistics/

A New “Request a Quote” Button Added by Google to Business Listings in Search Results

Google has now started adding a large “Request a Quote” button to the most eligible business listings in its search results.

Recently, Joy Hawkins first spotted this feature in the search results and she was quick enough to share a screenshot on Twitter:

The “Request a Quote” button will also appear in the mobile search results when somebody searches for the business name.

Since a lot of people are able to get the “Request a Quote” on their business name’s search results, it is pretty sure tht it is not a test by Google. Google have started rolling out this feature, but right now it is limited only to a certain business listings.

The businesses that have opted for the Google My Business messaging feature will have a “Request a Quote” button added to their business listing.

If you have not turned on the messaging feature on your business listing, then you can do it by the following steps given below:
I, along with others, can replicate this feature which means it’s not just a test. However, it is limited to certain business listings.

  • Open the Google My Business app.
  • Open the location you would like to manage.
  • Tap on Customers.
  • Tap the Messages option.
  • Tap Turn on.

The messages that you receive from the customers can be viewed and replied to from the Google My Business app. The Users will receive their messages on their Google Maps app.

The new feature introduced by Google has huge potential to generate more number of leads for the businesses. This feature will help in keeping and retaining on the Google search platform.

With the new “Request a Quote” button, the users need not visit the business website to get a quote. It can all be done from the Google’s new feature itself.

The “Request a Quote” button might not be doing it big for generating traffic, but when it comes to lead generation, this feature is considered to be the best option.

Google will be getting you enough leads, but it will not be through any kind of website traffic. So the website traffic will not see any increase, and it is upto each business owners to decide whether to use “Request a Quote” button or not. But such a thing has not be talked about much as it is just the initial stage.

Now You Can Visit Web Pages Easily From Google Image Search Results

A recent update to Google Image search results has made it easier for the users to visit the original landing page on which the image is actually featured on. This is really going to be helpful to searchers and also will result in more organic traffic for the website.

But all the websites will not be able to avail this feature. The websites that are coded in AMP HTML will only be getting this benefits for their images.

This is mainly because the new feature depends heavily on AMP to load the instant preview of a web page. The new feature by Google is called “Swipe to Visit” and was unveiled at the Google I/O event that was held earlier this year.

When you do an image search and selects and image from the mobile search results, you will be able to see a preview of the web page header that appears at the bottom of the screen. Remember that you can see it only if it is an AMP page.

The users can then swipe up on the web page header to load the page in full instantly. Once you have done viewing the web page, you can simply swipe down and continue with your image search.

Google has explained how it works and in an announcement Google said that

“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

As per Google, the speed and convenience that is offered by the Swipe to Visit feature increases the chances of the users visiting the web page. As once the user thinks the result is relevant to his search queries, he will surely try to visit the website using the swipe to visit feature.

The websites that already support AMP has nothing more to do so as to optimized the web pages for the Swipe to Visit feature. But if your website does not support AMP, then you will not be able to get the benefits of Swipe to Visit feature.

From the coming weeks, the traffic data and details from the AMP in Google images will be made available in the Search Console tool.

Microsoft Dynamic Search Ads Now has Longer Titles and Descriptions with the New Update

Search advertising is an area which has a huge amount of competition, and Google clearly leads the pack. But there are other advertising platform, which are also used by various advertiser. All those advertising comes with various updates on a regular basis, survive the tough competition. Microsoft Advertising is recently updating its dynamic search ads and with the new update the ads will be having longer titles and an additional field for description..

The new update by Microsoft, makes it’s dynamic search ads to be comparable enough with Google’s and this is indeed a great news for those who use Microsoft’s advertising platform for their business or clients.

The updated ads of Microsoft will now allow you to:

  • Make use of an additional description field, and now you will be having a maximum of two descriptions in total.
  • You can have upto 90 characters each for the two available descriptions.
  • You can make the most out of longer dynamically generated ad titles.

Microsoft recommends its users to make use of the additional description field, so that the ads appear more specific with information that are enough for grabbing attention. This will also give you more space for explaining your ad copy.

But the second description offered by Microsoft advertising platform need not show up on all the devices. So as an advertiser, you need to include the most important text ads in the first description field. If you include your important text in the second description field, you might face the chances of those text not displaying in certain devices.

Dynamic Search Ads in Microsoft can be created via the Campaign Management or Bulk API.

The latest update is available in countries that supports Dynamic Search Ad campaigns. The current list of supported countries include US, UK, France, Germany, Canada, and Australia. But it seems that this feature will be gradually rolled out into other countries as well.

Succeed in Business with Better Data Quality Management

Data is very important in every organization, and this is the reason why businesses need to rely on practices that would help manage it effectively. Data quality management (DQM) comprises of the best practices that help businesses to acquire and maintain data of high quality. What is data quality? Data quality is that kind of data that can serve the purpose it was intended to without compromise. Such quality can only be achieved if the company is willing to take advantage of DQM. Effective DQM will help in the acquisition of data, processing, distribution, and protection from theft, among other cyber-crimes. To make sure that your organizational data is well-managed, use the following tips to improve your DQM practices.

1. Ensure Data Availability

One of the main roles of DQM is the acquisition of data because there is no way you are going to manage data if it’s not available. Therefore, use every possible way to garner information both from organizational databases and from third party sources. Some of the sources you could use include ERP applications, legacy file structures, ERP applications, partner systems, data warehouses, or EDI transactions, among others. Having as much data as you can might make DQM more effective that it would be, with fewer data.

2. Work With The Right People

For proper functioning of data quality management, you will need to work with people who understand the processes involved and those who value data. In this case, hire data stewards to oversee the data management programs. The people involved include DQM project manager, data analyst, and a change manager. All these will handle different roles and responsibilities to ensure DQM works as expected, and the organization can enjoy maximum benefits.

3. Focus On Data Profiling

With DQM, you will need to continuously improve the quality of data if you want to get the best out of it. You do this by data profiling, which involves carrying reviews on available data, comparing data from different sources, using statistical models to evaluate it, and providing reports of the outcomes. These processes will help you to identify areas where your data needs improvement or areas that require advanced programs for proper management.

4. Define Quality Rules

You will also need to define the quality of data you want your data to reflect. This is where you incorporate elements that describe data quality. The elements include accuracy, consistency, completeness, orderliness, timeliness, and integrity, among others. Set the rules you want to see for each data field and if possible, award a threshold that must be met for each. This is an essential step in making sure that DQM works perfectly because data will only be considered viable after complying with the rules set.

5. Measure And Repair

With DQM, you will be able to measure your data using different metrics for consistent quality of data. The rules you have set for each data field should help to measure if the data you have is compromised in any way. Identify and capture patterns during recording or in every process of DMQ, and it will help you define specific characteristics of certain data. Sometimes it is good to use software to measure and provide a report on the quality of data, and once a compromise is identified, look for ways to solve it. Start by identifying the root cause of the data issue before formulating a remediation plan. It is okay to review your rules to make them better and perfect quality of data, which translates to an effective DQM.

Importance Of Quality Data Management

• Better decision making through the use of reliable data

• Ability to comply with regulations due to improved transparency

• Improved security for organization information from advanced data management

• Increased profitability because quality data can easily be monetized

• Presence of accountability and enhanced performance by all parties

• Easy measurement of data and provision of room to improve data management

7 Awesome Video Marketing Trends for 2019

“If a picture is worth a thousand words then a video is worth a library!”

From the birth of social TVs like (Instagram TV) IGTV to the trending of epic disappearing stories on various social media platforms like Facebook, Instagram, and even Whatsapp, video marketing has been the hottest marketing trend for 2018 and the vogue seems to persist even more in 2019!

It’s necessary to keep yourself up to date with the current marketing trends in order to have a robust marketing strategy and video marketing is undoubtedly a part of it this year. So, what are you waiting for! Get your notepads out because we present you a 360-degree guide about video marketing. [Read more…]

Understanding Different Forms of Digital Marketing for Better Exposure

Digital marketing is nothing but a way by which you advertise online. Some of the commonly known digital marketing channels are search engines; website, social media, email and mobile app. Digital marketing is a platform where you can connect with the audience at the perfect time. We need to engage with the audience where they spend most of their time, and that is the internet. You can say that any marketing media that is delivered in the form of electronic is considered as digital marketing.

From the last few years, we can notice a shift to digital media, which are mainly driven, by the marketing agencies and the business owners. And the reason behind it is the increasing demand to show the quantifiable results. You will be amazed by the fact that digital marketing does not have any boundaries with the internet as its main promotional medium. It is one of the fastest growing industries, which leads to more growth and development. Mentioned below are some of the common digital marketing tactics that you can follow for your firm or business. [Read more…]

5 Reasons Why You Should get a Windows Phone

With iPhones and Android handsets taking the big share of the smartphone market, Windows phone is often unnoticed by most customers in their procurement decisions. However, the Windows Phone is now making a great comeback. This time the OS found a home in one among the most cherished smart devices in the business. The newest HTC one M8 along with windows has offered a fresh new charm to the Windows 8.1 and also utilizes a prospective to experience the OS on an outstandingly designed phone. [Read more…]

10 Key Benefits of PPC Advertising

Online advertising and marketing has come a long way and these days majority of the people are opting for online marketing and advertising channels. They seem to have ultimately found out that online advertising and marketing activities are the best way to project their respective products to a wider and targeted audience at a much affordable rate. Most of them might have tried out the traditional marketing activities in the past and after learning about the advantages and benefits of online advertising, they are ready to give it a try. [Read more…]

8 Important Traits of an Ideal Landing Page

Landing page is one of the most important ingredients of any online advertising or marketing campaigns. A well designed and developed landing page can make sure that you meet success with your online marketing campaigns. In the current trend of online advertising, marketing, SEO, email marketing and other online promotional activities, you need to have a great and amazing landing page to stay ahead in the marketing. Without a decent landing page, your online marketing activities are bound to fail, irrespective of the amount you are spending on it. These days advertising agencies are investing a lot on their landing page design and functionalities to get the most out of the online marketing activities.

Here are some important points or features of an ideal landing page that I have gathered from my experience so far. There are a lot of features missing from the list and I have just picked up the most generic and important ones that can be shared. So if you are into online marketing and looking for ways to improve your leads and enquiries, the first thing that you need to do is to improve your landing page and its user experience.

[Read more…]