Google Insights for Search is a powerful online marketing tool by Google and is your for various online marketing activities. The tool is sued to analyze data collected over millions of users from different data centers. It is used to effective analyze keywords and its trends based on the total number of searches done on Google over a certain time period. The data provided by Google Insights is updated once in a day and except for some some rare cases there may be some slight delays. The tool detects the highest peaks in search volume for a particular keywords and randomly shows a set of related news headlines.
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The number of internet users is on a rapid rise worldwide and is used by people of all age and types. Internet has become a major medium for communication, entertainment and is in the process of replacing the traditional entertainment and informative medias such as television, radio, newspaper, magazines etc.
Internet has also become a major and effective medium for advertising and it has be predicted that the online advertising and marketing is soon going to replace the advertising through traditional medias such as television, radio, newspaper and magazines. I have picked around 10 advantages of online advertising (not in that order) when compared with the traditional offline advertising.
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Google always comes with interesting and useful tools to make the user experience much smoother. Few days before I came across a Google tool, which seems to be very much important for SEO guys. The name of this interesting and simple SEO tool is Google Sets and many of us are not aware of this nice tool. Google sets is another useful and interesting SEO tool which is helpful for keyword research activities. This tool creates set of items from a few examples.
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Forums are learning centers for any professional and are usually open discussion platforms where we can discuss anything about our niche. SEO forums are the real coaching centers for SEO professionals where they can discuss and share information which are useful to them. Forums are used as a medium for clearing doubts and learning new tricks of the trade.
Presently there are a large number of SEO forums available, but it is not possible to participate in all of them. People only participate in the most popular forums and depends on several other factors. I have handpicked and listed 5 of the most important SEO forums, which are useful for all SEOs / Webmasters.
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A 404 error page is a page that is shown to you whenever you type in wrong URLs or click on a broken links on a website. Whenever a user request for a non existing URL, the server would not be able to find out the requested and returns a default 404 error page along with a message.
Link Exchange and Things to Take Care
Sep 24 2009
Posted by George as Google, Online Marketing, Search Engine, Search Engine Optimization, link exchange, reciprocal linking, search engine marketing, seo
Reciprocal linking is practiced by a vast number of SEO / webmasters around the globe for a long time. This helped to get better ranking and backlinks for the websites in the initial stages, but as time progress reciprocal linking was started being used in the most unethical way and gradually search engine (especially Google) started cutting down on many sites which offered reciprocal linking services in an aggressive way. Many of the link exchange sites got penalized by Google in a really bad way. As per my experience, since then the link exchange stuff does not seem to work and many webmasters stopped wasting their valuable time on link exchange. But that doesn’t mean that reciprocal links have lost all its value. + READ MORE
New Way to Run Local Ads in Google Adwords
Jul 31 2009
Posted by George as Google, Online Marketing, Search Engine, search engine marketing
We need to have local business ads as a separate ad unit in Google Adwords in Order to run local Ads. Now Google is ready to come up with the local extension feature which helps the users to create local ads by dynamically attaching your business address to ads. This feature also helps to add the extensions to your existing text ads. Business owners can set up this extension by linking the Adwords campaign with Local Business Center (LBC) and others have to manually enter the address into Adwords. The address along with the ads would be shown based on the relevancy of the search. If there is not relevant address based on the search, then no address would be displayed on the ads.
With the coming of location extensions, the local business ads would no more be a separate ad format. The local extension feature also gives more variety to your audience targeting. The local extension feature helps to reach the local customers in a more effective way and showing them relevant information. In short the feature helps in promoting the business brand, products, services, and associates your business with a specific location of interest to the user. This is applicable whether the ad appears in Google Search, Content Networks, Google Map and Google earth.
The steps for adding or editing the ad’s address extensions are given below.
1) Log into your Adwords account.
2) Select the campaign which you wish to edit.
3) Click on the Settings tab.
4) In the settings area go to Audience – > Locations and select one of the options shown under Show relevant addresses with your ads.”
a) Business Owners
b) Non Business Owners.
5) Then Click Save.
Hope this becomes useful for who needs to adding/editing their address extensions.
10 Blog Directories You Should Submit Your Blog To
Jul 18 2009
Posted by George as Blogging, Online Marketing, Search Engine, Search Engine Optimization, search engine marketing
When you plan to set up a blog, there would be many factors that come to your mind. First the blog should be neat, the content should be compelling and the most importantly the blog should drive traffic. More traffic means more readers, followers and other extra income. So usually we try to make the blog as Search Engine friendly as possible and add all the available SEO plugins. Also we try to take care while deciding on the keywords, to get more traffic. Apart from this we also try to get links from other sites, which are very much related to our blog in terms of content. Another way to promote your blog is to submit your blog to various blog directories, which contains list of the blogs and are arranged according to the theme of the blogs. These directories make it easier for other to find blogs related to their interest and helps us in getting targeted visitors. There are various blog directories available, but I would like to list 10 of them which I have found useful.
1) Bloggeries – Bloggeries is a good blog directory which accepts blogs and has various sub categories. It also has features such as forums, listing of the most viewed blog, latest blogs etc.
2) Blogged.com – This is a free directory and shows the postings of the blogs as a News feeder format. This has various features such as following others, starting discussion etc.
3) Blog Explosion – Blog Explosion is another free blog directory which helps in getting traffic to your site. Once you submit your site, it would take up to 7 days to get your site approved or rejected.
4) Super Blog Directory – This is another blog directory with useful features such as the latest submitted links and blogs, most popular blogs, top rated blogs etc.
5) Bloggapedia – Bloggapedia is another free blog directory with a good layout and helps to see the most popular searches in the directory.
6) Bloggernity – Another blog directory which is free and worth for blog submission. Offers features such as forums, blog search etc.
7) Blog Universe – Blog Universe is another unique blog directory which is used to submitted video and podcast blogs.
8 ) Blogcatalog – This blog directory serves as a social community for bloggers and helps in searching, connecting with other bloggers, promoting your own blog etc.
9) Blog Hub – Another important blog directory with features such as new blogger list, hot topics etc.
10) Spill Bean – Spill Bean is another attractive and simple blog directory which helps you to submit your blog for free.
There might be other blog directories which I have missed, but these 10 directories seems to be more important to me. Hope you have enjoyed reading this.
