10 Essential Characteristics of a Successful Social Media Professional

A Social Media Professional or consultant is usually entrusted with the strong reponsibility of enhancing the online presence of a website through various social media channels. Social Media Marketing is an interesting job once you have hit the right track and are in full flow. Social Media Marketing has also become one of the best career opportunities for those interested in online marketing and actually there is a shortage of quality social media consultants world wide.

To be a successful social media professional, there are many things that you need to work on. Here I would like to provide 10 points that I think is essential for anyone aspiring to become a successful social media marketing professional.
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Twitter’s Shortened URL Parsing to Enhance Twitter Search

As per a recent article on the net, Twitter Search would be parsing the shortened URLs and HashTags for enhancing its search results. The URL parsing will help Twitter to discover additional keywords contained in the shortened URLs and help them to give better search results to its users. This would turn to be a major advancement for the content publishers who promotes their contents and live via Twitter.
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10 Importance of Social Media Marketing for your Company

Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing can be one of the most cheapest and effective mode of online marketing and promotion. If your social media marketing is not well planned and executed, it may end in a disaster.

The are many reasons for why a company needs to turn towards social media marketing and it depends upon various factors such as the company profile, its products, it customers etc. Day by day the importance of an effective social media marketing campaign is on the rise for almost all the companies.

Here I would like to mention 5 major importance of social media marketing for a company.
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5 Useful Twitter Monitoring Tools

Twitter is the most fastest growing social media site and has a large number of users. Twitter is so easy to use and most of the guys use Twitter for various purposes. Usually Twitter stats becomes too complex and makes it  difficult for us to manually monitor the tweets and hence we rely on various Twitter monitoring tools available.

A large number of Twitter monitoring tools are available and I have tried  a few of them. At last I have hand picked the top 5 of them, which I feel comfortable and easy to use. They may not be in the order listed below, but these 5 Twitter monitoring tools are always there in my browser’s bookmark.
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Bad Phase for Digg?

Digg seems to be going through a bad phase these days due to some reasons and the most recent departure of its CEO Jay Adelson has added to its long list of woes. The 39 year old Jay Adelson has decided to call it a day with Digg and is looking ahead for other better prospects. Jay Adelson have played an integral part in making Digg one of the most popular and efficient social news sites and his absense is sure to make some negative impact on Digg.
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Basic Difference Between Social Media Optimization and Social Media Marketing

Social Media Optimization (SMO) and Social Media Marketing (SMM) are two important that we often hear these days and consider both to be the same. These two terms are the most inevitable parts of an Online Marketing Campaign, but a lot of people consider both to be the same. The fact is that both SMO and SMM are different from each other, even though both use the same platform, i.e Social Media.

Social Media Optimization is generally the optimization of a websites and its pages to make it more friendly for Social Media, where as Social Media marketing includes the major process such as traffic generation, lead generation, revenue generation etc from social media sites. Websites use different social media channels depending upon the nature of its products and services.
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