Jul 02 2010
Posted by George as social media
A Social Media Professional or consultant is usually entrusted with the strong reponsibility of enhancing the online presence of a website through various social media channels. Social Media Marketing is an interesting job once you have hit the right track and are in full flow. Social Media Marketing has also become one of the best career opportunities for those interested in online marketing and actually there is a shortage of quality social media consultants world wide.
To be a successful social media professional, there are many things that you need to work on. Here I would like to provide 10 points that I think is essential for anyone aspiring to become a successful social media marketing professional.
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Apr 26 2010
Posted by George as social media
Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing can be one of the most cheapest and effective mode of online marketing and promotion. If your social media marketing is not well planned and executed, it may end in a disaster.
The are many reasons for why a company needs to turn towards social media marketing and it depends upon various factors such as the company profile, its products, it customers etc. Day by day the importance of an effective social media marketing campaign is on the rise for almost all the companies.
Here I would like to mention 5 major importance of social media marketing for a company.
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Apr 07 2010
Posted by George as social media
As we all know, Social Media Optimization (SMO) is entirely different from the traditional SEO techniques and there is a different way to do it. A different approach has to be adopted, in order to become successful in Social Media Optimization and Marketing.
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Mar 01 2010
Posted by George as social media
Social Media Optimization (SMO) and Social Media Marketing (SMM) are two important that we often hear these days and consider both to be the same. These two terms are the most inevitable parts of an Online Marketing Campaign, but a lot of people consider both to be the same. The fact is that both SMO and SMM are different from each other, even though both use the same platform, i.e Social Media.
Social Media Optimization is generally the optimization of a websites and its pages to make it more friendly for Social Media, where as Social Media marketing includes the major process such as traffic generation, lead generation, revenue generation etc from social media sites. Websites use different social media channels depending upon the nature of its products and services.
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Oct 16 2009
Posted by George as Twitter, social media
Twitter has introduced a new feature named Twitter Lists, which helps you to organize your followers and followings. This feature is in its beta stage and was thrown out to only a select few users. I was really surprised to see this feature on my Twitter home page and was curious to know about it. This feature helps you to discover new and interesting Twitter accounts. You just to create a new list from your Twitter home page and don’t forget to give this list a suitable name. You can access this list directly by typing twitter.com/(your twitter profile name)/(list name).
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Sep 25 2009
Posted by George as Online Marketing, Social Bookmarking, search engine marketing, social media
Social Bookmarking sites allows you to bookmark your favorite websites / web pages and access it from anywhere in the world. Social Bookmarking sites are the best sources to get traffic to your site, provided used in the proper way. A lot of social bookmarking sites have surfaced since last few years and all these book marking sites are used in order to get adequate traffic to websites. Social Bookmarking also serves as a good resource for getting back links and these sites are regularly indexed by search engines. Among all the social bookmarking websites available, there are some sites which send enormous traffic to your site. As per my experience, I would like to list the top 5 social bookmarking sites that have send traffic to my websites all along. The listing is in the order of the amount of traffic generated.
Aug 07 2009
Posted by George as Online Marketing, search engine marketing, social media
This posting is for those who are new to Digg, the King in social media site, or those who wish to know more about Digg and its functions.
Digg is among the top social bookmarking sites around and is known for its popularity and the amount of traffic it brings to a site. Digg is mainly used to submit and promote sensational news, articles, blog postings, videos, images etc which creates some sort of wave among the users. Digg is one of the most used social media sites, and is one of the best social media sites to drive traffic from, if used in the proper way. Digg was started back in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. Many other social media sites today has drawn inspiration from Digg. + READ MORE
Social Media sites have become an integral part of online marketing and has made the online marketing process and traffic generation much more easier. Social Media sites includes social networking and social bookmarking sites, which are mainly based on Web 2.0 technologies. To have an excellent social media profile one must be hard working and would be willing to spare time on these sites, growing the network, reading and appreciating others stuffs. In social media sites, you are able to interact with the other users through sharing and participation. I am also a Social Media addict and is a member of various Social MEdia Sites. Here I would like to share a few Social Media sites that I find more important.
1)Digg
Digg is the most popular social bookmarking site where you are able to post interesting articles from the net. If the articles of news that you are posting is of great interest, it would be getting more votes. Once it gets a certain amount of vote (Diggs) in a particular period of time, you post would get into the most popular pages. Once you post gets on to the most popular pages, the site which contains the submitted article or news is bound to get a huge amount of traffic. Since Digg is too sensitive avoid doing spammy stuff and creating multiple accounts from the same domain, as your Digg account, your IP adress and even your website may get banned from Digg.
2) StumbleUpon
StumbleUpon is another interesting social media sites, where you are able to submit interesting articles and get traffic based on the interest it generates among the other users. In Stumbleupon your post can get an upvote (Thumbs up) or a down vote (Thumbs Down) based on its quality. In StumbleUpon also you have to maintain a good network which contains users of similar interest as you. You can also Join certain groups, which suites your interest and requirements. StumbleUpon is said to derive quality traffic with lower bounce rate and is very popular among social media enthusiasts.
3)Twitter
Twitter is another famous social media site which is growing at a rapid pace. Twitter is actually a microblogging social media site, where you can share your stuffs with a character length which is limited to 140. Twitter has emerged as a powerful social media tool and is also know for generating high quality traffic. More and more users are registering for Twitter and many companies and Organization has found Twitter as an effective tool for marketing and lead generation.
4)Mixx
Another social bookmarking site, which is based on voting up / voting down, some what similar to Digg. Even though not as popular as Digg, it is soon carving a niche for itself in the social media world. It also has the popular section, where an article / news is displayed after it has attained a certain number of votes and user comments. Mixx has the options of creating and joining groups and communities, which helps in getting votes and traffic. This site also derives quality traffic to the site, but requires constant work and participation to build a reputable profile.
5)Twine
Twine is the latest Social Media site that I have started using and have found it to be extremely good for quality traffic generation. Twine also requires you to build a good network and regular participation to stay afloat in the competition. If you have a good network you would be able to share and bookmark good stuffs among your network. In Twine you have the facility to create and Join groups, which would prove to be a major source of traffic generation.
Twitter is one of the most popular micro blogging and social media site, which is growing at a rapid pace. A lot of individuals and organizations are using Twitter in order to enhance their sales and marketing. It is also effective in brand building. Twitter is a social media site where you can express your views and thoughts in 140 characters. You can also share links along with your thoughts. A lot of tools are available which makes the usage of Twitter more smooth. I have been trying a lot of tools and each day many new tools emerge, which are simply superb. I would like to share some important Twitter tools that I have found useful in managing Twitter accounts.
1. Twitturly
Twitturly is another tool for managing Twitter account and has some similarity with the famous social bookmarking site Digg. Twitturly actually tracks the URLs around Twitter and provides a quick real time view of what people are talking on Twitter. Each time when someone tweets a URL in Twitter, Twitturly takes note of this URL and gives a vote for each Tweet that URL receives by different users. The more votes a URLs get in the last 24 hours, the higher the chances of ranking higher on to the top 100 of Twitturly.
2. TweetDeck

TweetDeck is a desktop softare which helps in managing your Twitter profile efficiently. Tweetdeck displays all your Twitter network activities such as the Tweet made by your friends, direct messages and Replies. It also helps in performing advance searches on the overall Twitter networs, your friend’s tweet etc. This tool is one of the best Twitter tool that I have found out. TweetDeck help in customizing your Twitter experience with columns, groups, saved searches and automatic updates helping you to effortlessly stay updated with the people and topics you care about.
3. Twhirl

Twhirl is also another Desktop software for Twitter, which is based on Adobe Air Platform. It connects to your Twitter account and sends notification for new messages and tweets. It also provides you with options such as retweet, reply etc. Twhirl helps in improving your Twitter experience and offers various configuration options to enhance your Twitter management.
4. Splitweet
Splittweet is aimed at offering Tweet services for those who needs to use multiple Twitter account at the same time and send Tweets through them. This is an online tool and free to regsiter. Once registered you can add your multiple Twitter accounts and send Tweets Via them together with one single step.
5. Huitter
Huitter is auseful Twitter tool which helps in the mass unfollowing of those people who are not following you back. It is an online tool and is free to use. Huitter helps in cleaning your Twitter account by removing unwanted users in your list and make your Twitter account more effective.
6. Twellow
Twellow is an online Yellow page for Twitter account, which helps you to categorize and find usrs based on located, profession or subjects of interest. It is free and easy to register and is very helpful when you need to find users belonging to a particular section, group or geographical location.
7. JustTweetit
Justtweetit is an online directory of Twitter profiles, which helps you to find users of having similar interests, and to find and connect with them on Twitter. YOu just have to register and enter your Twitter details so that other users can find you easily. This tool is very much handy when it comes to selecting friend/followers based on religion, country, occupation, language etc.
8. TwtrFrnd
This interesting tool helps to find out the common followers between any two Twitter accounts. This is also helpful when you need to find out the followers of a strong Twitter profile. Just enter the two Twitter usernames into TwtrFrnd. This is also an online tool and you just need to register for free and avail the options to enhance your Twitter profile.
9. RetweetRank
Retweetrank is another online Twitter tool which lets you find the Tweet rank of any twitter user. With the rank, latest retweets of the user are shown and an RSS feed can also be grabbed for the same. Monitoring retweets can provide you with a better understanding of audience to the originator while others can see the most interesting tweets of a user. The top ranked twitter users, who have been most retweeted recently, are listed in the leaderboard. You can know more about this tool at Retweetrank.
10. Twittangle
TwitTangle is a free service that helps reduce the mess of having too many friends on twitter. Twittangle allows you to rate and tag your friends and then filter your timeline to help you easily find the tweets that are most important to you. You can also create custom groups of your followers and filter you timeline by that group. So get ready to use Twittange



