How To Gain Followers on Instagram

Instagram has emerged to become one of the most important marketing tools for businesses. In 2017, at least 70% of all businesses are expected to have an Instagram account. With a large user base of 600 million users, you are certainly missing out if you don’t have an active account for your business. To be popular on the platform, you don’t need exceptional writing skills or even photography skills. As long as you are creative and understand your audience, you can create quirky and entertaining content that will generate brand awareness and loyalty. Everyone loves a funny, clever or popular person, and the same goes for your business’ social media profiles.

The number of followers is a direct reflection of popularity and the number is a strong indicator of Instagram marketing success. Of course simply creating an Instagram account and posting beautiful pictures is not going to be that efficient. According to data compiled for a new infographic by website builder more than 95 million photos and videos updated daily, all your efforts could easily go unnoticed. Here’s what not to do on Instagram so that your audience remain engaged with your content and you gain more genuine followers.

  • Don’t post content without understanding the active times of your audience, which is dependent on your business and audience demographic. That being said there are general times when the platform is most active. Without considering the time and day of your post, it may go unnoticed.
  • Don’t post content several times in a day, clogging your followers’ feed. Your followers will be interested in knowing about your business as long as you don’t annoy them. Posting several times in a day will decrease the quality of your posts. As a result, your audience may unfollow you.
  • Don’t push the audience to follow you with every comment. Subtly encouraging users to follow is fine, but you should not overdo it as this will come across as insincere. Contests, giveaways and offers are a great way to gain new followers on Instagram, while offering the audience something in return.
  • Don’t post low-quality images. Instagram is a platform for visual content and nobody will like to see blurred images or pixilated photos. The network is meant to be used with modern smartphone cameras, but if you are using a meme or photo from elsewhere, zooming in before posting will help you check how high the resolution is.
  • Don’t sell your business on Instagram all the time. It is a marketing tool, but you don’t have to directly advertise in every post. Focus on increasing customer interaction to create a loyal customer base. Engage your audience in new ways and this will give a reason for them to follow your business.
  • Don’t post boring content. The audience is always interested in knowing what value you can offer to them and mundane pictures will not be welcomed by your followers. When you want to be popular on Instagram, you have to be quirky and honest. The Instagram business account should have an amiable personality so that people are motivated to follow you.

Social Media – The Best Way to Boost Your Business

If your business has yet to embrace social media as a marketing tool, you may soon find yourself in the minority. This year companies are predicted to spend a total of $11.72 billion on campaigns that utilize the likes of Facebook, Twitter and Instagram. This has been predicted to increase to $17.34 billion in 2019. There are many unique ways in which social media can help boost business depending on the target audience and individualised goals. This article alongside the adjoining infographic designed by the team at, looks at how social media is becoming an integral part within people’s personal and professional lives. [Read more…]

Using Tumblr Effectively for Your Business

In the recent years, Tumblr has become one of the most creative digital platforms to communicate without limits. With around 550 million subscribers, Tumblr is now considered the Y-generation platform, that adapts to every possible target: from mothers to adolescents, from businessmen to students. Basically Tumblr is just a digital platform that can lead companies to communicate, to be recognized, to enhance the reputation of their brand and to increase the visibility of their products. [Read more…]

10 Tips to Engage Your Customers on Facebook

You have decided to set up a Facebook page for your business, or you want to make the most out of your existing page and improve your branding. Considering that Facebook has 1.55 billion monthly active users, we can say that it is a good decision. But now , visitors and prospects will not come knocking on the door of your page as if by magic. In reality the chances of having customers or prospects from Facebook are slim if you do not set up a Facebook page that has the potential to be noticed, which includes “Likes” and “Shares”.

facebookBy following the tips below, you will put the odds in your favor for a professional and engaging Facebook page. [Read more…]

10 Easy Methods to Improve Your Facebook Business Page

A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your business go viral and building a strong brand name.  The various features

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Major Types of Social Media Websites

Social Media is the real buzz of Internet and is constantly evolving all the days. Those who are internet savvy cannot ignore the contributions of the various social media sites.  There are various types of social media sites that suits for different purposes. Social Media really helps you in connecting with other people over the internet in a much efficient and effective way.

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Tiger Pistol – The New Amazing Social Media Marketing Tool

Tiger Pistol, the new and amazing social media marketing tool has started making waves in the digital marketing arena and of late they are really in the limelight as they have come up with an updated version of their Facebook marketing tool.  In the midst of a large number of social media marketing tools available, Tiger Pistol has carved a niche for itself with its amazing features and facilities that is offered to Facebook marketers.

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Top tips to become a better Facebook Community Manager


If you are looking to have a thriving Facebook community and vision yourself as a community manager—par excellence, you might just love these tips:

Know your company’s voice
Branding on social media is rather a necessity. However, what you must know is: only when your voice is in sync with the brands philosophy, will you be able to get the first step right.

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Social Media not good for senior citizens! Let’s talk

Due to the massive development in technology there are different sources available through which we can establish a communication platform and interact with people all around the world. Social Media has really a tremendous impact on our daily life and talking about the present situation, we can’t think our life without the use of Social Media sites.

But, if you think that social media is only restricted to the younger generation, then you are absolutely wrong. Today, the statistics prove that senior citizens are also using the Social Networking site to stay connected with the people. [Read more…]