Time to Embrace Mobile Optimization of Websites

For the last few years, we have seen Google giving some kind of priorities to websites that are optimized for mobiles. Most of the non-mobile friendly websites were getting enough organic traffic back then and the webmasters were hesitant to go for mobile friendly website. But soon some of the websites started loosing out organic traffic and they were forced to go for mobile friendly websites. Some websites still got steady organic traffic even without being optimized for mobiles.

But recent updates from Google gives us a clear indication that the year 2017 will be mainly be focused on mobile optimized websites. Google will be adopting Mobile First Index strategy in 2017, where mobile search will be given higher priority. Google will be having mobile index and desktop index for its search results and the mobile index will be primary index. Desktop index will be taken as a secondary index and will not be highly up to date.

As per Google, 75% of the search in 2017 will be from Mobiles and this gives a clear signal for SEOs to make their website mobile friendly. Those who resist to change, will move down in the search results and will see a considerable drop in the overall organic traffic. If the SEOs want to maintain the traffic and rankings, they have to adapt to the changes and move along.

For a website to be mobile friendly, it has to be responsive and should also have an optimized Schema Data structure. The Mobile Index strategy will affect the way Google ranks your website and Google will use the mobile version of a site’s content to rank pages from that particular website.

How to Tackle the Scenario
There are basically 2 ways to tackle the scenario. On way is to make your website responsive enough so that it appears fine while viewing through mobile devices.

The second way is to make a separate mobile version of your website so that it is displayed properly in mobile devices.

So it is high time for the webmasters to decide whether to adapt to the mobile versions of their websites or not. It is better that things are done at the proper time so as to avoid dip in the overall organic traffic for your website.

Simple Methods to Rank Your Website Higher in Search Engines

These days, it looks very much difficult to rank your website higher in the search engines as there are a lot of competition that your website needs to face daily. Most of the website owners hire professional SEO agencies or professionals to optimize their websites. Most of the SEO agencies adopt the latest and different forms of SEO activities to rank the websites higher in the search engines. Seeing all these, a webmaster who cannot afford to hire a SEO company will think it near impossible to rank their website higher in the search engine search results.

For a big website like eCommerce or other business websites, it might be better to hire a SEO agency for better search engine rankings. But for medium websites, there are various things that you can do on your own to rank your website higher in the search engine results pages. You might not be having the skills on par with any of the SEO professionals, but adopting some of the basic SEO guideline and techniques can take your website to a better position. At the same time, during the course of time, you can also be able to become a seasoned SEO professional by implementing and testing a lot of SEO activities on your website.

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Quality
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Originality check in modern copywriting
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The Importance of Mobile Optimization for Websites in 2014

SEO is entering a new phase in 2014 with a lot of new and interesting algorithm updates from the search engines. If you are a webmaster who is into optimizing your website for search engines, then you will really feel an urge to do something different in 2014 to stay afloat in the tough competition. A lot of things are taken lightly, but in the end you will have to pay for your negligence in a big way. A lot of things have changed in search engine optimization and you need to adapt to the new techniques as per the search algorithm updates to tackle the situation.

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