Conversion Optimization Strategy and its Importance in SEO

Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads.

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SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure.

At last there is a good news for online marketing professionals, especially the SEO specialists and social media mangers from a recent data released by Glassdoor. As per its recent data and study, it has released a list of 20 jobs which have the highest work-life balance and SEO specialists and social media managers are in the 2nd and 5th place respectively. The other jobs in the list includes Data scientist, Tour guide, Lifeguard, Group fitness instructor, User experience designer, Corporate communications, Firefighter, Equity trader etc. Of these Data Scientist tops the list and have the best work-life balance.

The study has come as a great news for all SEO specialists and social media managers and also for all the aspiring young professionals. There are a lot of people who are reluctant in starting a career in the online marketing industry, as they fear a myth that online marketing jobs have a disturbed work-life balance. But this report might become a big eye opener for all.

As per the data, the SEO specialists are very much optimistic about their job and 75 percentages of them believe that the SEO professions will improve and get better in the coming years. There are only a 10 percentage of SEO professionals who think that the field will get worse. When it comes to social media managers who are at the 5 position in the list 76 percentages believe that their filed will improve and only a 10 percentage of them considers that the field will become worse. Professionals belong to SEO and social media are very much enjoying their work along with their personal life and also get time to enjoy a lot of leisure time and fun.

So if you are in are an online marketing professional or is in the initial stages of your career, then you can really be optimistic and dream of a great career with an amazing work-life balance that can make you feel happy and healthy.  Detailed information about the report by Glassdoor can be found at http://mashable.com/2014/07/18/jobs-work-life-balance/

10 Simple Tips to Acquire Quality and Relevant Traffic to your Website

We all love to see the traffic coming to our website either it be organic, direct, paid or through social media websites. There is no other better sights than the Google analytics graphs that shows you the increase in the overall traffic to your website. Getting traffic to your website will be the ultimate thing that you would like to see and you need to do a lot of activities to achieve it. It is not an easier thing to drive quality and consistent traffic to your website and there needs to be continuous and planned hard work and activities to make it happen.

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Tracking the Performance of Your Major Keywords in 3 Easy Methods

If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track your major  keywords to make sure that your activities are going in the right direction.

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How to Implement a Successful Back Link Building Campaign

Back links have been the backbone from the early times of SEO and ever since its importance has taken various forms and webmasters have been doing various steps to make sure that they are doing enough back linking activities to supercharge their SEO campaigns. In the initial period, getting back links was pretty easy and once you have got some back links here and also using your major keywords as the anchor text in the back link, you could easily rank higher in the search engine results pages.
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The Importance of Originality in Copywriting

Originality check in modern copywriting
Originality checking in modern copywriting is very important. Content of the article should be unique so that major search engine will include them in indexing. This is sound advice and is something that must be emulated no matter what concerning SEO. Many companies today live and die on their ability to rank in search engines and effectively will go a long way to help achieve this objective writing. The need to create web sites that contain track able well built, unique content has never been greater and, as such, copywriting high quality should be the highest priority for any website owner. Writing effectively combines the ability to provide content that is useful for potential customers and is also likely to be picked up by search engines.

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The Importance of Mobile Optimization for Websites in 2014

SEO is entering a new phase in 2014 with a lot of new and interesting algorithm updates from the search engines. If you are a webmaster who is into optimizing your website for search engines, then you will really feel an urge to do something different in 2014 to stay afloat in the tough competition. A lot of things are taken lightly, but in the end you will have to pay for your negligence in a big way. A lot of things have changed in search engine optimization and you need to adapt to the new techniques as per the search algorithm updates to tackle the situation.

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The 3 Important Components for an Effective SEO in 2014

SEO tactics has changed a lot and Google has made it search algorithm more smart and relevant making it more difficult to do search engine optimization for websites. In 2014, doing SEO for a website is considered to be one of the most challenging jobs, as the search algorithm has become more complex and hard to beat. As we all know, in 2014 SEOs will have to deal with a wide range of search factors and components to improve the overall search visibility of their website. Every month there is an update in Google’s search algorithm involving new factors and parameters.

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Tips to Get Your Keyword Research Right!!

Websites have fastly become the major source of business for all the major companies and organizations.  To Have a successful website that generates sales and business, one needs to generate quality traffic to the site.  In the end it is not just about generating traffic, but qualified traffic or genuine traffic.

Search engines are the most stable and major source of traffic generation and are capable of generating potential traffic to your website. The traffic from search engines is mainly based on keywords, and hence your site should be well optimized with the best possible keywords. [Read more...]

6 Places to Get Article / Content Ideas for Your Blog

One of the most frustrating situations for blog content writers is when they really run out of title ideas or content ideas. Since articles or blog posts are considered integral part of any SEO campaign, the lack of article ideas will really harm your SEO activities. Article marketing is one of the best online marketing strategies that have the capability to boost SEO activities and hence the importance of article marketing is held with high priority.

If you are ready to explore a bit more, then there is nothing that can stop you from getting article or blog title ideas and you just need to explore the right places to get it done. There are a lot of places online where you will be able to get amazing content title ideas and most of these places are free to explore.

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