Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.
In yet another major announcement by Google’s Pierre Far on Google Plus, they have informed that a new Google Panda update has been rolled out. As per various sources, this is Google’s 27th Panda Update and is known as Panda 4.1. The new Panda 4.1 update is sure to make some waves in the overall all search engine results page which will result in some websites going down in the search results and some website crawling up in the SERPs. For those who have abide by Google’s algorithm policies, this update will not make any serious differences. The update was rolled out earlier this week and has shown some changes in the search engine rankings for a lot of websites.
In a move to adding more value to its search results and to persuade webmasters to adopt technology that protects websites from hackers, Google has decided to give the encrypted websites a boost in their search engine result pages. As per latest updates, Google has said that it will now give bonus points in its ranking algorithm to Web pages that are encrypted and Google hopes that it will help the webmasters in protecting their websites against hackers breaking into their websites and stealing sensitive user information. If this is implemented, then the websites using HTTPS protocol that improves secure communications over digital networks will get a boost in their search engine rankings.
Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s Google Plus account.
In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries.
Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track.
Mobiles and gadgets are something that are gaining huge popularity across the world and the mobile users are almost on the verge of overtaking the traditional desktop users. This clearly speaks about optimizing your online marketing activities in such a way that it does not miss out on the large mobile user audience. If you can have a look at your web analytics, then you will get a clear idea about how the mobiles and gadgets are becoming the major source of devices that drives traffic to your website.
Setting Location Bid Adjustment in Adwords for Better Traffic
As we all know that Google Adwords is one of the most efficient and widely used paid online marketing platform which can helping in boosting your business to a great extend. Google Adwords comes up with some great and sophisticated reports and facilities which you can adjust to make sure that your ads and campaigns are running good. Even if your Ad campaigns are running fine, you cannot relax and stay away from monitoring your campaign reports. You always need to make necessary changes and adjustments on your Adwords campaign to make sure that they are bringing the best ROI for your business.
The number of people using mobiles and smartphones in increasing on a rapid basis and you can see it from the web analytics that the number of visitors from mobiles and other gadgets are on par with those coming from desktop computers. In the coming years, the number of mobile users may surpass the desktop users and this is something that we need to take into our thoughts while going for various online marketing activities. It is high time that we think and take different actions so as to go along with the latest trends and make sure that we do not miss out on potential traffic through our internet advertising campaigns.
As we all know, Google Adwords is one of the best Pay per Click (PPC) platform that is available and internet marketers use this tool for driving instant and relevant traffic to their website. The Google Adwords provides an amazing dashboard with a lot of useful features which makes it very much easy to track and manage. We can create Ad campaigns and different ad groups in Google Adwords which makes us things easier to target, test and experiment.
Google Adwords is an inevitable online marketing platform for those looking for instant and relevant traffic to their website and even though it is a paid online marketing platform, it can really get you some good traffic without waiting for your SEO activities to catch up with. Even if you are relatively new into the field of internet marketing, you can easily make use of Google Adwords much better.