How to Turn on Parallel Tracking for Your Google Ads Account

Parallel tracking is one of the most important thing that we usually use to ignore while handling our Google Ads account. In-fact parallel tracking is something that helps load your landing page fast and thereby reduce lost visits. This will eventually lead to increased conversions, and also improved ad performance. The Parallel tracking sends the visitors directly from your ad to your final URL (landing page) while click measurement activities happens in the background. This means that the visitors will not be send to the tracking URL first, which will result in slow loading of the landing page.

With the parallel tracking method, the visitors will be directed straight away to your landing page while the click measurement part happens in the background, without affecting the page load time.

The parallel tracking looks something like below:

1) Visitors clicks on your ad.
2) Visitors  sees the landing page.

At the same instance in the background, some processes takes place. They are:

1) The click tracker of Google Ads loads.
2) Tracking URL loads.

If you are using multiple click trackers, additional redirects may load.

With the absence of parallel tracking, visitors have to go through one or more redirects after clicking the ad before they reach your landing page. This means that it will take longer time for the visitors to reach the landing page.

Without parallel tracking the ad tracking and execution looks like below.

1) Customer clicks on your ad.
2) After that the Google Ads click tracker loads.
3) Then the Tracking URL loads.
4) Possible other tracking URLs loads.
5) Customer reaches your landing page.

So we can understand the fact that turning parallel tracking for your Google Ads account is very much helpful in improving the performance of your campaigns. If you are not sure about how to enable parallel tracking for your Google Ads campaign, then as an advertiser, you can turn on this facility by following the steps below:

1) First sign in to your Google Ads account.
2) After that, in the navigation menu, click All campaigns.
3) Click Settings in the page menu on the left,
4) Next click Account Settings.
5) Click Tracking.
6) Now click the switch that is seen next to “Parallel tracking” and turn it on.

Before parallel tracking is turned on, Google will advise the advertisers working with any other click measurement provider to make sure their system is compatible with it.

Compatibility with parallel tracking will be different based on which features are enabled. A click measurement provider should be able to advise on what to do if there is an issue like incompatibility.

So, hope that the above steps are sufficient enough for you to learn how to enable parallel tracking for your Google Ads account. This will ultimately help in improving the overall performance of your campaigns, as the landing pages will be loading fast for the visitors clicking on your ads.

A Hub for Top Trending Product Searches Launched by Google

In its latest move, Google has launched a hub on the web for digital marketer to identify and discover the top trending product searches across various categories. Google Shopping 100 now highlights the products that have recently experienced an increase in US searches. It is also worth noting the fact that these are not necessarily the top product searches when we look overall, but they are the products that are seeing a rise in its popularity on the internet.

Google officials has said that they have highlighted some of the top categories for holiday gifts such as tech, kitchen gear, games and toys since a long time. Google has experienced a lot of warm furry boots in accessories and apparel, and the high tech vacuums are big in home goods.

Google is aware about the fact that the holiday season is the best time to launch Google Shopping 100, but there are chances that it could still be used so as to discover trending products searches throughout the year. Google Shopping 100 can be helpful for the consumers for activities such as gift-giving inspiration, comparing prices of different online retailers, and also to find out whether a particular product is available at a nearby store. The marketers will find it easy to keep up with the interests of the consumers, and they can also use these information for activities such as creating content and earning income through affiliate marketing.

Consumers can use Google Shopping 100 for gift-giving inspiration, comparing prices of different online retailers, and finding out whether a product is in stock at a nearby store. Marketers can use it to keep up with what consumers are interested in, and use the information to do things like create content and earn affiliate income.

As of now, there are a limited amount of categories that are being showcased in Google Shopping 100 and the list is expected to increase as the platform grows. Following are the categories in which the Google Shopping 100 showcases the products:

Tech
Kitchen gear
Toys & games
Accessories & apparel
Gaming
Sports & fitness
Home goods
Personal care

We need to wait and see whether this new web portal by Google can be used throughout the year. But we can say without doubt that this platform can be used as a great consumer research tool. The online marketers are very much anxious about the upcoming tool and are waiting eagerly for its release.

Google Search Console Can Now Provide Report on Same-Day Data

The Search Console tool is getting updated by Google and now it will come with the ability to provide fresher data for the users in the Search Performance report. Earlier the report in the Search Performance section was atleast a day older and this really prevented the users from getting more updated information from the tool. But now, SEOs and site owners from across the world will be very much happy as they will be able to get access to the same-day date once they log into their Search Console tool. The webmasters had to wait for several days to get data for a particular day and now with the latest update, Google Search Console tool is all set to make a big change in their reporting system. This update is considered to be a great enhancement of the previous report that was provided by the tool.

The SEOs and website owners will be now getting access to fresh and improved data from the Search Performance report and this feature was being requested by the Search Console users since a long time. Here are some of the changes that a fresh data from the Search Console tool can provide to the SEOs.

a) The ability to view the weekend performance of a website on Monday morning, rather than waiting until Wednesday.
b) Check the stats of the website as the first thing in the morning.
c) Opportunity to Check whether the traffic of the website has rebounded after fixing any technical issues.

The webmasters should also make a note of the fact that the that fresh data points will be replaced with final data points within a a few days. So we can expect that the fresh data might change a bit before it is finalized. Another thing that the webmasters need to know about the fresh data update is that it has not been yet supported by the Search Analytics API, and it is also not in the Discover report. But we can hope that both these limitations may be addressed and fixed in the near future.

There are also other important improvements that have been made to the Search Performance in Google Search Console. Apart from returning fresher data to the web site owners, the Search Performance report will enable a more clearer communication of the data timezone, which is indeed the Pacific time zone. The Search Console report also helps you in exporting performance data over a particular time frame of your choice and it makes easy for you to identify and analyze the trends and changes. All these updates are not yet live on your Search Console account and Google is still in the process of rolling it out.

Google Updates its Maps App with the Ability to Edit Business Information

Google has made another major update to its the Maps app on iOS, and with the new update, Google allows business owners to edit their listing information without having to leave the app.

The new update will make it easier for the verified owners and managers to edit their respective business profile.

This feature will be very helpful for business owners, when they look up to their own listing in Google Maps.

It will be helpful for you, when you might be checking your business listing to see if there are any new reviews or customer photos and finds spotting an inaccuracy in the business profile.

It will also be helful, when you have changed your business hours or stopped offering a particular service, and these change are not reflected in the business listing.

Now you can easily update the information immediately through the Maps app, rather than exiting the app and using a mobile browser or the Google My Business app.

New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]

5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]

Manual and Algorithmic Google Penalties : How to Avoid and Get Out of it

Seeing our website penalized on a particular day is one of the ugliest nightmares that can happen to an SEO professional. Usually, if you respect the guidelines that Google provides to all webmasters your website is safe from this risk, but sometimes, despite the best intentions; you end up receiving a penalty and is in danger of losing your month long hard work done on the website. Even just a small error or mistake on your website can make it at risk of being penalized.
googlePanda and Penguin are the two “black beasts” of SEO for some years now and both have made many “SEO victims” in an attempt to clean up the SERP from spam and low quality content. Besides them, there is always the risk of being saddled with some manual penalty by a quality rater or individuals carrying on the task of scanning the SERP looking for sites that do not deserve to be where they’re positioned.
[Read more…]

The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]

Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of the search results, especially when they come across websites that are not at all mobile friendly.

[Read more…]