Have you ever wondered how to display your organization’s official logo when you search for your organization in Google? Actually it is one of the best things to have for your company website and very handful of companies do have their logos displayed in search results. But the good news is that Google has made it possible for the webmasters to display their company logo in the search results.
In its latest development, Google has launched support for the schema.org markup for organization logos. With the introduction of schema.org markup, you can easily connect your website with an iconic image. This will be of great help for webmasters and website owners who want to specify which image to be displayed in Google search results.
The new feature is made possible with the implementation of schema.org Organization markup, and by using this mark-up you can inform Google’s algorithm regarding the location of your organization logo. By connecting your website with an iconic image, your business branding, trust and reputation is sure to get uplift. Google has also provided the syntax of the Markup code in its official blog.
If you are the owner of a website http://www.example.com, and have your organization logo at http://www.example.com/logo.png, then you can link you website to your organization logo using the below piece of code in your home page.
<div itemscope itemtype=”http://schema.org/Organization”>
<a itemprop=”url” href=”http://www.example.com/”>Home</a>
<img itemprop=”logo” src=”http://www.example.com/logo.png” />
</div>
By using the above code, you are informing Google that the image at http://www.example.com/logo.png is the organization’s logo image and will also be used in Google’s search results. By using this image we are really eliminating the chances of irrelevant images in Google search results as your website’s logo will be given higher priority by Google’s search algorithm.
If you are really serious about displaying your company logo in the search results, then you should indeed try the above piece of code and see how it works.
Google has always been against the idea of passing PageRank by selling links and has always indicated that such a practice was not at all good for the website in the long run. Google has indeed stated that selling links and thereby passing PageRank totally violates their quality guidelines. Most of the webmasters have the habit of implying the idea of selling or buying links hoping to pass PageRank and get better search engine rankings.
Google seems to be fed-up about this practice and has finally decided to halt such practices. It has started penalizing hard those websites which are indulged in selling or buying links and thereby passing PageRank. Such unnatural links really harms the readability and purpose of the website and its content. We can see a plenty of websites around which has links that are not at all related to the theme of a particular webpage or content. Such links are a good example of link spamming and such practice will no more work as Google has tightened its campaign on penalizing websites that sells links. + READ MORE
In its latest move to remove the unwanted or irrelevant listings from its search results Google has come up with a new form for reporting webspam. Webspams are sites which tend to violate the Google Webmaster Guidelines and trick Google so that they rank higher in the search result pages. Google have been fighting against the spam results for a long time and every time it has come with features which were helpful in removing bad websites from the result pages.
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Google Webmasters Tool has now introduced a new feature which helps you to ask Google to index your web pages on demand. The new feature comes with the Fetch as Googlebot option in the Webmasters tools which helps you to see how your web page appears to Google. If there is no issues in fetching your web page, you can see a “Success” status on the same page. Now, you can also see an option saying “Submit to Index” and once you click that button your particular page would be submitted to be indexed by Google.
Once you submit the web page to be indexed by Google, the Googlebot with crawl that ULR within a day. After that Google will consider it for including in their index, but they do not guarantee to index all the submitted URLs. Google would be still using their regular process which they used to imply on the URLs that were discovered before this update.
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Google has officially announced Adwords Express, which is a simpler and faster way to start an online advertising in just under 5 minutes. Google had launched this product as Google Boost in October last year and at that time it was open only for a few local businesses. Adwords Express is actually meant for small businesses that do not have an Adwords advertising campaign for their business. The Adwords Express allows these business to start their online advertising in a much faster and easier way.
With Adwords Express, your potential customers would find it easy to find your website or Place page and helps them to quickly connect with you and thereby enhance your business. Unlike the regular Adwords campaign, here you just need to provide some basic business information and create your online ad. Once you sign up for Adwords Express, your advertising campaign would be automatically managed for you by Adwords Express and would help you in figuring out the searches that should be displayed for a particular search. As with the regular Adwords campaign, your ads would be shown on the top or the right hand side of the search results pages. You ads would also be highlighted as a distinctive blue pin in Google Maps.
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In yet another major acquisition, Google has decided to by the social media firm Fridge. Fridge consists of simple groups which help in the personal and private sharing of events, media and conversation. It is very much easy to use this social media site, as anyone can create a group and invite their friends to join, and share photos, videos, content etc.
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Better Keyword Research With Google Adwords Keyword Tool – Video Tutorial
Jul 08 2011
Posted by George as Google
Keyword Research is one of the building blocks of an SEO campaign and the success of the SEO campaign for any website mainly depends on the keyword research part. If the right keywords are researched and selected, then the chances of increasing the search engine visibility of a website is high. On the other part if the keyword research part goes wrong, then whole of the SEO campaign would end on a disastrous note.
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Google have recently given an updates on its PageRank and as a result most of the websites have started showing a difference in their existing page ranks. You can get your updated Google Page rank via the Google toolbar and see whether your site page rank has improved or not. Most of the webmasters have reported a change in their existing Google Page rank.
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In a deal worth $400 million, Google is all set to acquire the leading ad optimization and online marketing firm Admeld and Google plans to use Admeld along with their DoubleClick in order to help publishers to select the best ads across various networks and exchanges. Admeld is one of the top online marketing company that helps publishers to advertise online and maximize their revenue with unique marketing strategies and advertising technologies. The company is the top of its kind in display advertising and some of the major customer include big names such as Answers.com, FOX News, IDG TechNetwork, Hearst Television, Discovery and The Weather Channel.
This acquisition would give a leading edge to Google in terms of display advertising, where they have a long way to go. The traditional ad platform of Google mainly consisted of text and search ads and this move would help them in their mission to be the numero uno in display advertising.
Display advertising is considered to be one of the most effective ways of advertising, but most of the companies have stayed back from it due to the complexity involved in it. Google aims to make online display advertising more simple and efficient by improving its support and services to its customers.
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