Google Search Console Can Now Provide Report on Same-Day Data

The Search Console tool is getting updated by Google and now it will come with the ability to provide fresher data for the users in the Search Performance report. Earlier the report in the Search Performance section was atleast a day older and this really prevented the users from getting more updated information from the tool. But now, SEOs and site owners from across the world will be very much happy as they will be able to get access to the same-day date once they log into their Search Console tool. The webmasters had to wait for several days to get data for a particular day and now with the latest update, Google Search Console tool is all set to make a big change in their reporting system. This update is considered to be a great enhancement of the previous report that was provided by the tool.

The SEOs and website owners will be now getting access to fresh and improved data from the Search Performance report and this feature was being requested by the Search Console users since a long time. Here are some of the changes that a fresh data from the Search Console tool can provide to the SEOs.

a) The ability to view the weekend performance of a website on Monday morning, rather than waiting until Wednesday.
b) Check the stats of the website as the first thing in the morning.
c) Opportunity to Check whether the traffic of the website has rebounded after fixing any technical issues.

The webmasters should also make a note of the fact that the that fresh data points will be replaced with final data points within a a few days. So we can expect that the fresh data might change a bit before it is finalized. Another thing that the webmasters need to know about the fresh data update is that it has not been yet supported by the Search Analytics API, and it is also not in the Discover report. But we can hope that both these limitations may be addressed and fixed in the near future.

There are also other important improvements that have been made to the Search Performance in Google Search Console. Apart from returning fresher data to the web site owners, the Search Performance report will enable a more clearer communication of the data timezone, which is indeed the Pacific time zone. The Search Console report also helps you in exporting performance data over a particular time frame of your choice and it makes easy for you to identify and analyze the trends and changes. All these updates are not yet live on your Search Console account and Google is still in the process of rolling it out.

Google Updates its Maps App with the Ability to Edit Business Information

Google has made another major update to its the Maps app on iOS, and with the new update, Google allows business owners to edit their listing information without having to leave the app.

The new update will make it easier for the verified owners and managers to edit their respective business profile.

This feature will be very helpful for business owners, when they look up to their own listing in Google Maps.

It will be helpful for you, when you might be checking your business listing to see if there are any new reviews or customer photos and finds spotting an inaccuracy in the business profile.

It will also be helful, when you have changed your business hours or stopped offering a particular service, and these change are not reflected in the business listing.

Now you can easily update the information immediately through the Maps app, rather than exiting the app and using a mobile browser or the Google My Business app.

New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]

5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]

Manual and Algorithmic Google Penalties : How to Avoid and Get Out of it

Seeing our website penalized on a particular day is one of the ugliest nightmares that can happen to an SEO professional. Usually, if you respect the guidelines that Google provides to all webmasters your website is safe from this risk, but sometimes, despite the best intentions; you end up receiving a penalty and is in danger of losing your month long hard work done on the website. Even just a small error or mistake on your website can make it at risk of being penalized.
googlePanda and Penguin are the two “black beasts” of SEO for some years now and both have made many “SEO victims” in an attempt to clean up the SERP from spam and low quality content. Besides them, there is always the risk of being saddled with some manual penalty by a quality rater or individuals carrying on the task of scanning the SERP looking for sites that do not deserve to be where they’re positioned.
[Read more…]

The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]

Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of the search results, especially when they come across websites that are not at all mobile friendly.

[Read more…]

Using Conversion Tracking for Enhancing Your Adwords Campaign

Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.

[Read more…]

New Panda Update Rolling Out by Google

In yet another major announcement by Google’s Pierre Far on Google Plus, they have informed that a new Google Panda update has been rolled out.  As per various sources, this is Google’s 27th Panda Update and is known as Panda 4.1. The new Panda 4.1 update is sure to make some waves in the overall all search engine results page which will result in some websites going down in the search results and some website crawling up in the SERPs. For those who have abide by Google’s algorithm policies, this update will not make any serious differences. The update was rolled out earlier this week and has shown some changes in the search engine rankings for a lot of websites.

[Read more…]