New Keyword Planner Tool Released by Google AdWords

In its latest update, Google Adwords has rolled out a new version of its Keyword Planner. The new Keyword planner is available now in the new AdWords experience.

The new Keyword Planner has been made simple, but at the same time, it offers certain new features to help online advertisers get more data from their search campaigns.

New features of the keyword planner tool include the ability to add keywords in bulk and get an overview of the forecasts in one place. The biggest upgrades to Keyword Planner are the aesthetic changes, which are consistent with the look and feel of the new AdWords experience.

The new Keyword Planner now includes an estimate of how the keywords in the advertising plan will impact performance, including the max CPC.

In addition, the device and location breakdown are now easily available without having to click through to different menu tabs on the dashboard.

This new version of Keyword Planner was first made becoming available to a limited number of Adwords users last month. But now it is available for anyone with access to the new AdWords experience.

10 Simple SEO Methods to Rank Your Website in Search Engines

SEO is a complex procedure where we need to do and follow a large number of methods and rules to get our website rank higher in the search engines. There are different styles and methods to implement to make your SEO campaign a success. There are certain methods that are expensive and a the same time there are simple and economic SEO methods that can help your site rank higher in search engines. These simple methods can be done on your own if you have some amount of time to spend and this will also help you understand search engine optimization process in a better way.

Here we can go through some of the simple methods that can be implemented so as to get better search engine rankings. I have picked 10 methods that you can do it yourself and even if you are able to do half of these methods, you will start seeing the results going in the upward direction.

1) Choose the right URL

The URL of the website is something important that we need to give priority. The URL of your website should not contain unwanted characters and keywords, rather it should be optimized with your brand name or major keywords. Be careful while finalizing any of the URLs for your website and make sure to optimize it properly for better SEO results.

2) Create titles and descriptions for each page
The Title and the Meta Descriptions are one of the most important factors that can help in ranking your website better. The Title and the Meta Descriptions are the most important elements of an SEO activity and this should not be avoided at any cost. Properly creating and optimizing your title and descriptions with relevant keywords can help you achieve better search engine visibility for your website.

3) Utilize anchor text
Most of the time, we deploy internal linking on your website which helps in linking to other sections of the website. Internal linking can be from menus, content etc and you need to make sure that you are using the right anchor text for this purpose. Using an optimized but good looking anchor text can help in improving the overall SEO performance of your website and also helps to retain a good user experience.

4) Add alt text to all your images
Images are the elements that create attraction and also conveys the messages in a better way. In websites, we use images along with the content to improve the look and feel of the website. The content inside the image cannot be read by search engine spiders and hence we need to provide an “Alternate” (Alt) text for all the images. The search engine will be able to read the Alt text and will help in displaying those images in search results when someone searches with a keyword similar to the Alt text. This will ultimately help in bringing more organic search traffic to your website.

5) Give your site structure with the right headers
The headers of the website content or the h1, h2 etc tags are very much important when it comes to optimizing the website for search engines. The headings and subheadings of the website content should be implemented through h1 and h2 tags respectively and they should also be optimized using relevant keywords. Most of the times, we ignore such things while doing SEO, but results have shown that the headers should be properly optimized for better results.

6) Unique Content
Content plays an important role in ranking your website higher in search engines and hence content development should be done with high priority. Content should be unique and should not be copied from anywhere. This is because Google does not like duplicate content and would not provide any good value for content that is duplicated. So create fresh and unique content that is relevant to your website and this will clearly help in improving your SEO results.

7) Add keywords to your website content.
Content is the king and if you want your SEO activities to be successful, then you should have proper and relevant content on your website. Having enough content on your website can boost your search engine visibility and these content should also be optimized using relevant keywords. Adding keywords to your website content in an optimal way can help in ranking your website better.

8) Get backlinks
Once you have done all the onpage SEO activities on your website, then it is time for you to kick start your off-page SEO activities. The main objective of off-page activities is to drive traffic to the website and at the same time to get some quality backlinks. Backlinks are the backbone of a website and getting quality backlinks is the key for better search engine ranking. If you have good and useful content, then you will find it easy to get backlinks.

9) Improve Site Speed
Site speed is an important ranking factor for Google and hence the speed of the website cannot be compromised at any cost. A site with a slow loading time will find it difficult to rank higher and it also does not provide a good user experience. Visitors will drop off from quickly from a website that has a slow loading time. So do everything that can help in improving the site speed of your website for better search engine results.

10) Get Rid of Broken Links
Broken links are those links that do not exist anymore, but are still present on the website. A high number of broken links on a website will give a negative impact when it comes to search engine ranking and hence this is something that should be taken care of. Try to get rid of broken links at any cost and the presence of broken links should be monitored on a regular basis.

There are also other simple steps that I have not mentioned over here and you can also implement them for further improving the search engine visibility of your website. Remember that SEO is a vast area and the methods I have mentioned above are just the basic ones, but these steps are also capable of improving your search engine ranking. Hope you find the above methods useful.

Top 9 Organic Traffic Metrics to Monitor

As we all know, organic traffic is an important factor in search engine optimization and it is nothing but the traffic coming to a website from different search engines as a result of various search queries. Organic traffic is considered important by search engine optimization (SEO) specialists, as it indicates the extent to which the SEO activities are attaining the desired success rates. If a website is getting less organic traffic even after months of SEO activities, then it is high time that the SEO activities needs to be revised or revamped.

Here are some of the major organic traffic metrics that an SEO has to monitor so as to measure the accuracy or success of his SEO activities. Hope that it can be useful for the SEOs in their long-term online marketing activities.

1) Organic Traffic Count
The amount of organic traffic coming to your website is a clear indication of how well your SEO activities are working. If the amount of organic traffic is increasing on a regular basis, then you can make sure that your SEO efforts have started showing off and your activities are in the right direction. On the other hand, if the organic traffic count is diminishing daily, then you surely need to re-think and re-work on your current SEO strategies.

2) Organic Traffic Bounce Rate
Bounce really depicts the extent to which the users are engaging on your website once they land. The organic traffic bounce rate provides an idea about how well the organic traffic visitors on your website are engaging on your website or how engaging your website is. If the organic traffic bounce rate falls in a healthy range, then you can make sure that your SEO activities are driving the most relevant

3) Time Spent for Organic Traffic
Apart from the amount of the organic traffic coming to a website, another factor that is considered as an important metric is the amount of time spent on the website. If the visitors come from the organic traffic spends some good amount of time on your website, then you can make sure that you have driven the best traffic and your content on the website is what the visitors are looking for. On the other hand, if the time spent by the visitors coming from the organic traffic is low, then you need to think seriously about adjusting your website layout, content or other features.

4) Conversion Rate for Organic Traffic
The motive behind driving any type of traffic to the website is to make it convert, either through an inquiry, payment, document downloads or similar activities. There is no point in driving any type of traffic that does not convert. So if your organic traffic is making a conversion, there is nothing better news for you and that is why the conversion rate of organic traffic is considered as an important organic traffic metric that needs to be monitored.

5) Top Organic Landing Pages
You should always keep an eye on the top organic landing pages on your website. You can get the details by drilling down into your Google Analytics report. There might be some landing pages that receive the most organic traffic due to your SEO activities. This should be monitored and analyzed to see what makes it the top organic landing page. You can take some of the benefits of that pages and apply them to the other pages to improve the organic traffic further.

6) Top Organic Exit Pages
There will be certain landing pages through which an organic visitor exists after coming to the website. If you notice a pattern where a certain set of pages have the most exit rates, then it will be an alarming signal for you. You need to identify and see why the visitors are exiting the pages on a consistent basis. The number of exists of a particular page is also an important metric that determines the quality of the organic traffic that your drive as well as the quality of the web pages that you have.

7) Top Organic Keywords
The organic keywords are another important metrics that define the quality of the organic traffic entering your website. If your top organic keywords driving traffic to the website are relevant enough, then you can indeed assume that your SEO activities are going in the right direction. If the top organic keywords are not something that you have really expected, then it is time to re-work on your SEO activities.

8) Top Organic Traffic Geo Location
Most of the time you would expect to get more traffic from a particular geo-location based on your business interests. You should always keep an eye on the geo locations from where you are getting the most organic traffic and this can help you decide whether your SEO activities are successful in the targeted geo locations.

9) Devices Driving Organic Traffic
In the early years, all the website traffic came from desktop and gradually with the emergence of smartphones and other similar gadgets, the organic traffic started coming from different devices. If you see that a particular device is driving most of your organic traffic, then you should take steps to improve that further. On the other hand, if the organic traffic coming from a particular device is very much low, then you need to take steps to increase the traffic from that particular device.

All the above metrics are not the complete list and there are still many other organic traffic metrics that we need to consider based on different industry or business types. But still, the above metrics are enough for an SEO professional to cross check on a daily basis and see whether his search engine optimization campaigns are driving the desired results or are attaining the goals.

New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]

5 Reasons Why You Should get a Windows Phone

With iPhones and Android handsets taking the big share of the smartphone market, Windows phone is often unnoticed by most customers in their procurement decisions. However, the Windows Phone is now making a great comeback. This time the OS found a home in one among the most cherished smart devices in the business. The newest HTC one M8 along with windows has offered a fresh new charm to the Windows 8.1 and also utilizes a prospective to experience the OS on an outstandingly designed phone. [Read more…]

Some Important Traits that an SEO Expert Should Have

To sustain in this high competence digital world you need to become an SEO (Search Engine Optimization) expert. Firstly, you need to understand what is it and how it works. With the help of SEO, it becomes easy for people to find your products or information on search engines. The SEO Experts needs to research and analyze the trends and best online practices to develop and implement strategies that improve search results. [Read more…]

How To Gain Followers on Instagram

Instagram has emerged to become one of the most important marketing tools for businesses. In 2017, at least 70% of all businesses are expected to have an Instagram account. With a large user base of 600 million users, you are certainly missing out if you don’t have an active account for your business. To be popular on the platform, you don’t need exceptional writing skills or even photography skills. As long as you are creative and understand your audience, you can create quirky and entertaining content that will generate brand awareness and loyalty. Everyone loves a funny, clever or popular person, and the same goes for your business’ social media profiles. [Read more…]

5 Amazing Content Optimization Tools

Content is one of the most powerful aspect of any Digital Marketing Strategy and a website with poorly optimized content cannot be expected to fare well in the online market. The content of a website should be optimized in the best possible ways so as to attract more organic traffic for the websites. For a website with huge content, it is often difficult to optimize it manually and this is where the use of various content optimization tools comes into play. [Read more…]

Social Media – The Best Way to Boost Your Business

If your business has yet to embrace social media as a marketing tool, you may soon find yourself in the minority. This year companies are predicted to spend a total of $11.72 billion on campaigns that utilize the likes of Facebook, Twitter and Instagram. This has been predicted to increase to $17.34 billion in 2019. There are many unique ways in which social media can help boost business depending on the target audience and individualised goals. This article alongside the adjoining infographic designed by the team at, looks at how social media is becoming an integral part within people’s personal and professional lives. [Read more…]

Time to Embrace Mobile Optimization of Websites

For the last few years, we have seen Google giving some kind of priorities to websites that are optimized for mobiles. Most of the non-mobile friendly websites were getting enough organic traffic back then and the webmasters were hesitant to go for mobile friendly website. But soon some of the websites started loosing out organic traffic and they were forced to go for mobile friendly websites. Some websites still got steady organic traffic even without being optimized for mobiles. [Read more…]