Some Useful Tips for Instagram Profile Building

Instagram is one of the most popular social media marketing channels as of now and has gained a huge number of users in the last few years. Instagram is used by millions across the world and the number is still increasing to newer levels. People use Instagram for both personal as well as professional uses and one of the major thing that attract users is the easiness to use it.

Instagram comes as a mobile app and helps you to share pictures and videos instantly from your mobile phone. Instagram is one such social media marketing platform that can be used to improve your branding in an intensive manner.
If your business has not yet started using Instagram for its digital marketing activities, then you are really losing something. Your online marketing activities will start looking like one dimensional, if you are not serious about Instagram marketing for your business.

It will be difficult for you to promote your business online through Instagram, if you do not have a decent Instagram profile. You need to have relevant followers for your Instagram account if you need to have that extra mileage for your Instagram marketing activities.

There are various strategies and methods to build a good Instagram profile that can help in your online marketing activities. You just need to do it in the right way and also should be consistent enough in your activities.

Here are some of the easy and common methods that can help to improve your Instagram profile for a better online marketing outcome.

a) More GIFs
GIFs are found to have more interactions when compared with images and the use of GIFs can improve the content interaction. Using GIFs in Instagram can very much help in improving the reach and interaction for your post and thereby also getting new followers who might be interested in your content and services being offered.

b) Customized Videos
As similar with the GIFs, videos are also one of the best way to attract user interaction for your Instagram content. The duration of the videos should also be customised so as to suit the requirements of Instagram. As of now the maximum duration of videos that Instagram allows to be posted is 60 seconds.

c) Post Boosting
Paid post boosting will help you to make your content reach the target audience in a precise manner and thereby increase the overall interactions on your content. This will eventually lead to more likes 
and comments as paid boosting on Instagram will help you make your content reach the right audience in a better way.

d) Relevant Hash Tags
Hash Tags are one of the most powerful tools that is being implemented by Instagram and it has enough potential to take your content to the targeted audience in the natural ways. By choosing and posting relevant hast tags for each Instagram posts, we can very much reach our target audience effectively and get more likes and comments for our content.

e) SEO for Instagram
Search Engine Optimization (SEO) for Instagram in another major factor that can improve the overall likes, interactions and reach for the posts. All the possible SEO tactics can be implemented on the posts to improve its reach and interaction in better way in a targeted manner.

f) User Generated Content
If our content on Instagram gets maximum reach, then the user generated content is also expected to be increased. Such user generated content can again help in extending the reach of your Instagram content in a better way, especially when you are into generating sales or brand promotion through Instagram. User generated content on Instagram can influence the possibility of conversion of your products or services through Instagram.

g) Use Other Social Media Channels
We can avail the use of other social media channels to promote and generate more reach and likes to our Instagram account. There are many other social media channels such as Facebook, Twitter, Snap Chat, Linkedin etc, where we can promote our Instagram account to a new set of audiences.

h) Call to Action Elements
The call-to-action elements on the Instagram content can really help in improving the profile of your Instagram account. A well designed and attractive call-to-action elements can prompt people to take the required actions on your Instagram content and this will again help in improving your Instagram profile.

i) Requests
The method of asking for likes, follow or shares along with your Instagram is another way to boost your Instagram profile and increase the reach of your posts. There is no harm in occasionally requesting to like, share or follow your Instagram profile and its content, provided the content is valuable and of high quality.

j) Email Marketing
If you have an email list of your targeted audience, then it is better to go for an email marketing campaign aimed at promoting your Instagram account. This will help in improving your Instagram profile and you could also see a good response if your email marketing is finely targeted.

The above mentioned points combined in a systematic manner can help in increasing the overall reach and likes for your Instagram account.

It is also better to go for a paid Instagram analytics tool, so that we can get more data about how our Instagram account and its content are performing. It will also help in improving our Instagram content and marketing tactics in a better way.

How to Hide or Unhide the Subscriber Numbers in a YouTube Channel

YouTube channels is one of the best ways to promote your business on the social media platform and Youtube is also the top video sharing platform on the internet. YouTube channels can showcase your best works so that it is accessible for those who visits your channel directly or comes from various searches.

Visitors can subscribe to your YouTube channel if they find it useful and they can do it in a click of a button. The total number of subscribers will be displayed on your YouTube channel page and the number of subscribers is indeed an indication of how popular your videos are on the internet.

There might be instances when you wish to hide or unhide the subscriber numbers on your YouTube channel for various reasons. It is very much easy to do it and it can be done with a simple click. But you need to know where the option for hiding and unhiding lies in the YouTube channel dashboard.

Here we will just go through the steps which helps you to toggle the hide and unhide buttons for subscriber numbers on Youtube.

1) Go to Creator Studio in Your YouTube channel.

2) Click on the link named “Channels” on the left side. Now you will see the link expanding with more sub links.

3) Click on the link named “Advanced” and a new dashboard section will be loaded.

4) Towards the end of there will be a heading named as “Subscriber counts”, which has two radio buttons.

5) One of the radio button will allow you to display the number of subscribers, where as the second one does the reverse.

Hope that this simple and common tip will be beneficial for all those who are new in managing YouTube account and YouTube channels.

Digital Marketing Trends in Tourism

The tourism industry has always been present since people started travelling to different countries for vacations, but it has changed a lot since 1811, when the phrase was first used. It is an industry that above all has been affected massively by digital developments. Just two decades ago people would call travel agents to book vacations and now you have a device more powerful than computers of the time, capable of booking vacations at your fingertips. Transport and accommodation operators were among the first to utilise digital marketing, engaging communities and making sure their customers had the best away-from-home experience.

You may have noticed that the major players in the tourism industry are always at the forefront of digital marketing practices but how exactly do they stand out. There are several techniques that companies use to engage customers with themselves. Meeting their target audience’s expectations for information delivery and advancements in technology perfectly to constantly bring them an amazing experience. Let’s discuss some of the ways in which Digital Marketers help tourism businesses stand out from the crowd, with immersive video, engaging content and Instagram.

Immersive Video: 360-Degrees

360-degree video was introduced to YouTube and Facebook in 2015, making way for thousands of tourist destinations to experiment with this new exciting medium. It is easy to see the benefit this format would have for companies in the tourism industry. If you can pull off a 360-degree video properly, it can provide an immersive experience for your audience. Viewers can get an in-depth look at destinations, activities and events. Generally, 360-degree videos generate much higher engagement than standard videos, with users sharing their personal experience and hidden objects they may find while looking around.

There has been research that backs up this information, but actively engaging people with 360-degree videos also faces its own challenges. 13% of users in the study said they had interacted with a 360-degree video, while only 51% of those users said they found them to be more engaging than standard videos. However, there are some exceptional examples of where this format truly works and provides users with a unique experience.

British Columbia: The Winter Within

The British Colombia tourism board uses skiing action to drive its incredibly immersive 360-degree video, The Winter Within, which shows viewers exactly what skiing in British Columbia is like. It also takes this a step further by allowing users to navigate around the mountains themselves, offering much more spectacular views than even actual skiers would experience. While simple 360-degree tour videos provide a functional purpose, interactive adventure videos can effectively increase a viewer’s excitement for the experience being portrayed. This is especially attractive if you are convincing someone to visit your destination or build up their anticipation.

Engaging Content: Editorial

High-quality content is a key component to successful marketing for tourist destinations. Viewing just a few websites for hotels and locations of interest will expose you to large quantities of extravagant and engaging content. Different types of content can be created for potential customers, which attract varying audiences, from blog posts to long-form editorial, eBooks, pictures and videos. You should know from your own holiday booking that most people investigate several options before deciding on their eventual travel destination, hotel and restaurants for their vacation.

A regularly updated website in an excellent opportunity to respond to customer’s needs and help them to make their decision. To do this effectively, you don’t need to focus on your product or service, but on the needs of customers and visitors and through your blog you can provide all the information they need. So, ask yourself what your target audience’s interests are. Content creation is time-consuming, but it creates an environment for customers to build their trust of you and recommend you to others.

Le Germain Hotel

The Le Germain Hotel blog demonstrates the above points perfectly. Its blog caters perfectly to its target audience is regularly update with content about the Canadian cities it has hotels in. Often, the posts revolving around art, dining and cocktails, clearly attempting to attract a sophisticated clientele. They have clearly defined their niche and caters to it perfectly, rarely even promoting itself, which is very important.

LeGermain Hotel

Instagram: Inspiration

It is no surprise that the travel industry has taken Instagram by storm, it is the perfect way to showcase your business to an active audience. The platform is a great way to increase a brand’s visibility and awareness within their target audience. More traditional social networks like Twitter and Facebook create a passive experience, with users casually scrolling through their feed for their friend’s posts or specific keywords. However, Instagram has become an essential tool in looking for inspiration, whether it be for art, designs or holiday destinations. After all, what would the perfect destination be if it wasn’t Instagram ready.

Travelcompanies can capitalise on this active audience, delivering stunning and inspirational imagery for their destination. Capturing the right imagery can inspire ideas from other Instagram users as to where they want to go and the type of photos they will be able to capture themselves. They also serve to showcase the spectacular area the travel destinations are based in and the surrounding landscape.

South Landing Inn (@southlanding)

South Landing Inn’s Instagram is an example of a new company starting off their social media the right way. They are already posting beautiful shots in and around their tourist destination, as well as featuring events around their area. This is a great example of providing quality content for a target audience.

South Landing Instagram

Exploring Together (@exploring__together)

Exploring Together’s Instagram shows the other side of tourism on Instagram, it is a couple who travels the world taking pictures in amazing, often exotic, places. They are influenced by other Instagram users and travel companies who showcase beautiful places for them to visit. Users like this usually have a big influence on audiences and provide valuable promotion without being paid to do so.

Exploring Together Instagram


Author: Helen Sayer

Bio: Helen Sayer is a Digital Marketing Executive with several years of experience in marketing and business development. She works for Halifax-based web design and SEO agency, Digital Renovators, and has helped clients from all over the world – including the UK, America, Canada, Australia and Mainland Europe.

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