“If a picture is worth a thousand words then a video is worth a library!”
From the birth of social TVs like (Instagram TV) IGTV to the trending of epic disappearing stories on various social media platforms like Facebook, Instagram, and even Whatsapp, video marketing has been the hottest marketing trend for 2018 and the vogue seems to persist even more in 2019!
It’s necessary to keep yourself up to date with the current marketing trends in order to have a robust marketing strategy and video marketing is undoubtedly a part of it this year. So, what are you waiting for! Get your notepads out because we present you a 360-degree guide about video marketing.
First Of All, What Do You Mean By Video Marketing?
As soon as you press the record button to shoot a video to use it for marketing purposes, you have entered the genre of video marketing my friend!
Just scrutinize all other marketing options – a blog, an infographic, storytelling via articles and social media updates etc. When you start serving all these purposes with the help of a video aiming to profit your brand in any sense, it is video marketing.
Why such a hype now?
Videos have always been the most interactive and engaging form of content out there. Then why is it spreading like a wildfire now? Reason being the easy access to videos through platforms like Youtube, Instagram, Snapchat etc. More than 180 million internet users watch video content online every month and the numbers keep on increasing continuously.
In recent times, video content has emerged as the rightful heir of the marketing throne. In today’s world of fake news, video content provides your brand with the “Authenticity” factor. It helps to provide the human overtone to your brand’s voice.
The Video Marketing Trends for 2019
Videos are no doubt the most addictive and engaging content available online and their trend is constantly accelerating. But video trends are always changing. What might be trending in 2018 might not be relevant in 2019. It is really important to understand the current marketing trends to have a successful strategy for the same. Here are some of the most popular video marketing trends for 2019. Have a look-
1. Event Videos
Event Videos act like a magnet to audiences. They attract viewers from a distance and makes them stop and have a look for a while.
A Social Wall displaying an event video or a user generated content video expressing their happiness and satisfaction with your brand and it’s services is the most engaging thing for audiences at an event. It helps to increase the word of mouth marketing, enhance event ROI and increase audience engagement making your event extremely successful.
2. Merging of Videos with Email Marketing
It is more than mandatory to use videos in email marketing. They tend to increase the open rates, click through rates by multifold and reducing the number of unsubscribes simultaneously. Adding a video thumbnail in an email has also proved to increase engagement of that email. Videos have proved themselves a quick win for any marketers trying to improve their KPIs.
3. Virtual Reality with Video Marketing
Virtual reality (VR) is still an upcoming trend in video marketing but it presents marketers with new horizons of opportunities. VR is extremely engaging, interactive and entertaining. It provides users with a virtual experience of how your product will feel and look when used in real time. VR in video marketing finds application not only in gaming but also education, real estate, tourism, hospitality etc.
4. Videos are going Live and 360°
Live Streaming has been growing in popularity on various social media platforms like Facebook, Instagram etc. It engages the audience more intimately and retains their online presence for a longer period of time. 80% of people prefer watching a live video rather than reading a blog while 82% prefer live videos over social posts.
Live Streaming enables you to interact with your viewers in real time through comments and asking questions. This added personalization makes your viewers stay longer and be more engaged.
The latest advent of 360° video content seems to grow in popularity with time. It enables viewers to have a more immersive and interactive experience. These are great for travel-centric industries, real estate, hospitality sector, museums, galleries, etc.
Facebook videos especially are gaining immense popularity making Facebook even bigger from Youtube for brands. Facebook videos are more shareable than Youtube videos. Also, the new Facebook algorithm also ranks videos and make them appear in front of people who are likely to watch it the most. Isn’t that great!
5. Shoppable Videos
Shoppable video content is gravitating on various social media platforms like Instagram, Facebook, Snapchat giving the users the ability to swipe and buy after watching the video Ad. You can click on a product or item shown in the video and buy it directly from the video.
Videos have proven to drive purchasing decisions of the customers and also increased order values by 50% on E-commerce websites.
6. Video Blogs or Vlogs
Vlogs or Video Blogging is a great go in content marketing. It connects better with the audience because of the authenticity it brings along. Vloggers give their audience a peek of their lifestyle while integrating your brand promotion into their video simultaneously.
Vlogging has become huge on Youtube. Businesses and marketers have recently started exploring the opportunities associated with vlogging. It is a great medium to grow your audience base and business at an affordable cost. All you need is a smartphone or a video recorder, a video editing software and a Youtube Channel.
7. Youtube Ads over TV Ads
A few years back, traditional TV was the platform for brands to display their advertisements. But now the trend is rapidly changing. Advertisements are now shifting to platforms like Youtube, Facebook, and Instagram etc. Reason being these Ads reach more people on these platforms. Youtube can reach more viewers during prime time than any cable network. And with Netflix also testing Ads on it’s platform now, this trend is nothing but going to accelerate.
So, we see that the landscape of video marketing is constantly changing and it still remains an important part of any successful digital marketing strategy. Videos are being used for all kinds of touch points like marketing, sales, advertisements, customer support etc. The manner in which marketers integrates this powerful video marketing trend decides the success of their marketing strategy. These strategies will help marketers to stay ahead of the game in 2019.
Divya Porwal Jain is an aspiring Social Media Influencer, currently working as a Content Writer at Taggbox. The dynamic world of Social Media drives her passion to write about social media trends and tools.
You may reach her out at-