SEO is a complex procedure where we need to do and follow a large number of methods and rules to get our website rank higher in the search engines. There are different styles and methods to implement to make your SEO campaign a success. There are certain methods that are expensive and a the same time there are simple and economic SEO methods that can help your site rank higher in search engines. These simple methods can be done on your own if you have some amount of time to spend and this will also help you understand search engine optimization process in a better way.
Here we can go through some of the simple methods that can be implemented so as to get better search engine rankings. I have picked 10 methods that you can do it yourself and even if you are able to do half of these methods, you will start seeing the results going in the upward direction.
1) Choose the right URL
The URL of the website is something important that we need to give priority. The URL of your website should not contain unwanted characters and keywords, rather it should be optimized with your brand name or major keywords. Be careful while finalizing any of the URLs for your website and make sure to optimize it properly for better SEO results.
2) Create titles and descriptions for each page
The Title and the Meta Descriptions are one of the most important factors that can help in ranking your website better. The Title and the Meta Descriptions are the most important elements of an SEO activity and this should not be avoided at any cost. Properly creating and optimizing your title and descriptions with relevant keywords can help you achieve better search engine visibility for your website.
3) Utilize anchor text
Most of the time, we deploy internal linking on your website which helps in linking to other sections of the website. Internal linking can be from menus, content etc and you need to make sure that you are using the right anchor text for this purpose. Using an optimized but good looking anchor text can help in improving the overall SEO performance of your website and also helps to retain a good user experience.
4) Add alt text to all your images
Images are the elements that create attraction and also conveys the messages in a better way. In websites, we use images along with the content to improve the look and feel of the website. The content inside the image cannot be read by search engine spiders and hence we need to provide an “Alternate” (Alt) text for all the images. The search engine will be able to read the Alt text and will help in displaying those images in search results when someone searches with a keyword similar to the Alt text. This will ultimately help in bringing more organic search traffic to your website.
5) Give your site structure with the right headers
The headers of the website content or the h1, h2 etc tags are very much important when it comes to optimizing the website for search engines. The headings and subheadings of the website content should be implemented through h1 and h2 tags respectively and they should also be optimized using relevant keywords. Most of the times, we ignore such things while doing SEO, but results have shown that the headers should be properly optimized for better results.
6) Unique Content
Content plays an important role in ranking your website higher in search engines and hence content development should be done with high priority. Content should be unique and should not be copied from anywhere. This is because Google does not like duplicate content and would not provide any good value for content that is duplicated. So create fresh and unique content that is relevant to your website and this will clearly help in improving your SEO results.
7) Add keywords to your website content.
Content is the king and if you want your SEO activities to be successful, then you should have proper and relevant content on your website. Having enough content on your website can boost your search engine visibility and these content should also be optimized using relevant keywords. Adding keywords to your website content in an optimal way can help in ranking your website better.
8) Get backlinks
Once you have done all the onpage SEO activities on your website, then it is time for you to kick start your off-page SEO activities. The main objective of off-page activities is to drive traffic to the website and at the same time to get some quality backlinks. Backlinks are the backbone of a website and getting quality backlinks is the key for better search engine ranking. If you have good and useful content, then you will find it easy to get backlinks.
9) Improve Site Speed
Site speed is an important ranking factor for Google and hence the speed of the website cannot be compromised at any cost. A site with a slow loading time will find it difficult to rank higher and it also does not provide a good user experience. Visitors will drop off from quickly from a website that has a slow loading time. So do everything that can help in improving the site speed of your website for better search engine results.
10) Get Rid of Broken Links
Broken links are those links that do not exist anymore, but are still present on the website. A high number of broken links on a website will give a negative impact when it comes to search engine ranking and hence this is something that should be taken care of. Try to get rid of broken links at any cost and the presence of broken links should be monitored on a regular basis.
There are also other simple steps that I have not mentioned over here and you can also implement them for further improving the search engine visibility of your website. Remember that SEO is a vast area and the methods I have mentioned above are just the basic ones, but these steps are also capable of improving your search engine ranking. Hope you find the above methods useful.