In the recent years, Tumblr has become one of the most creative digital platforms to communicate without limits. With around 550 million subscribers, Tumblr is now considered the Y-generation platform, that adapts to every possible target: from mothers to adolescents, from businessmen to students. Basically Tumblr is just a digital platform that can lead companies to communicate, to be recognized, to enhance the reputation of their brand and to increase the visibility of their products.
Of course, Tumblr as a medium is not enough and someone needs to be behind so as to exploit the full potential of integrating the platform with a strong web marketing strategy and developing them with textual content, graphics, video, aesthetically beautiful and at the same time coordinate the communication line adopted.
To explain things further, let’s start with the basics: Tumblr is a hybrid of a social and blogging platform. What does it mean? That in the collective, but first of all in practice, it is a social networking site and at the same time a blogging platform. It not only allows you to create so-called tumblelog, but also to connect to other users, to follow them, to allow their content in your wall, to leave their remarks and comment on them. Sound familiar?
Tumblr almost looks like Facebook and WordPress have melted together to create something even more extraordinary.
A platform with no limits
What characterizes the world of Tumblr is its dynamism. Tumblr is a platform with no limits of creativity that allows you to customize the appearance of completely tumblelog, but also to create stunning digital content: from photo to gif, from meme to the video, the audio clip to the simple text .
Sponsorships on Tumblr
Tumblr now offers large potential also from a commercial point of view. Every self-respecting company cannot ignore the opportunities that can arise when you have available to an audience of 550 million users. The advertising potential of Tumblr combined with the freedom to customize the middle make the Tumblr platform an excellent place for creative communications.
In recent years, blogs have undergone a substantial decline in the overall interactions. The main reason behind this is that the posts are commented more on Facebook than on the official platform for the simple reason that Facebook makes users feel free and less observed.
In Tumblr, the problem does not arise because even the set items are perceived as the “long post”, relieving them from the expectations and the demands. The strength of Tumblr is the way we perceive it: infinitely free and available to everyone.
Off late, more and more companies and businesses are using Tumblr to boost their branding and take their business to the next level. Most of the companies have started realizing the amazing marketing potential of Tumblr and are researching on different methods to use Tumblr to enhance their overall marketing activities.
If your business is yet to use the amazing power of Tumblr, then it is high time that you start using it and experience its capability and efficiency.