Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website.
You can create different campaigns in your Adwords platform and decide how your ads should be displayed, which keywords to trigger your ads, which countries to target and more. You will simply feel amazing on seeing the amazing features of an Adwords platform. It might take some time to learn and explore most of the features embedded with Adwords, but there are still some features that are indeed essential for the successful running and improved performance of your PPC campaigns
Here I am going to explain about two of the most basic ad delivery mode in Adwords platform, and these modes can really help you in deciding on how and when to show your ads to the visitors on a daily basis. The two types of ad delivery mode in Adwords campaigns are Standard Delivery and Accelerated Delivery modes and both of them has their own advantages and disadvantages that vary depending upon the requirement of various websites.
a) Standard Delivery
The Standard Delivery mode is highly recommended to advertisers and in this method the ads are shown evenly over the whole day. Adwords optimizes the delivery of ads in such a way that the ads do not show every time when a relevant keyword is triggered and rather it will be shown in such a random way that your daily budget does not expire early. In this method, your ads will be shown evenly over the day and in other words your daily budget will be stretched throughout the day. This method makes sure that even though your ads are not displayed for each and every relevant keyword triggers, it will increase the chances of showing your ad throughout the day.
Advantage: Improves the chances of your ads being shown throughout the day on Google search results.
Disadvantage: Does not show your ads for all the relevant keyword searches and this might result in losing potential visitors.
b) Accelerated Delivery
In this method, Adwords will not optimize the delivery of ads and the ads will be displayed for each relevant keyword triggers and will improve the chances of your budget being expired earlier. If you do not have a big budget, then your ads might stop showing quickly in the day as your ads will be showed every time. Once your ads are show and clicked by someone, your budget will also expire early. In this case, you will miss traffic in the remaining part of the day as your budget expires quickly and your ads will not show up in the search results.
Advantage: Your ads will be shown for all relevant search queries.
Disadvantage: Your budget will expire soon and your ads might not be shown for the rest of the day once your budget expires.
Both Standard and Accelerated delivery modes has their own advantages and disadvantage. And if you want to choose between the both, you need to think and decide based on your business objective, audience engagement time, your daily budget etc. It will be better if you try both the options for a particular time period and prepare and report and find out which mode brought the best results for your campaign. Once you identify this, you can easily persist with the one that got better results for you.