Jun 20 2013
Posted by George Abraham as Online Marketing
Adwords is one of the most effective and best paid online marketing tool by Google which is used by a huge user base. Adwords helps you to get instant traffic to your website and the most amazing feature is that you will be able to drive most relevant traffic to your website which will have a positive impact on your overall conversion rate. Adwords is an integral part of any online advertising activity and you will also be able to measure your ad performance in a better way. Other good part is that you need to pay only when someone clicks on your ad and you will also be able to set and adjust your bid based on the overall peformance of your Adwords campaign.
For those who are keen to improve the overall performance of their Adwords Campaign, here is a good and effective tool from Google. The Adwords Campaign Experiments (ACE) is an amazing tool from Google which helps online advertisers to manage and improve the overall performance of their Adwords account. Adwords Campaign Experiments (ACE) tool helps advertisers to make test and measure the effectiveness of changes that they wish to implement on their respective campaigns.
The Adwords advertisers can make changes on their keywords, ad groups, bids, ads, placements, geo targeting etc and see how these changes are going to affect their overall campaign. The advertisers will be able to see how their ads will be faring when the changes on various Adwords campaign elements are made. They will be able to see the effect without making the changes live on their Adwords account. This is where the Adwords Campaign Experiments (ACE) stands apart and this tool is surely going to be of great help for online advertisers.
With Adwords Campaign Experiments (ACE), you do not need to implement before-and-after analysis, rather can test and measure your changes in real time which is made possible by running experimental campaign with ACE. With the use of ACE, you can avoid complicated tests on campaigns which are really time consuming and also expensive. With the experimental test campaigns using the Adwords Campaign Experiment, you will be able to see whether the changes that you are trying to make on your Adwords campaign will bring your the desired results.
Using ACE, you can clearly see how the changes you make on bids, keywords, ad groups etc influence your overall advertising campaign through Adwords. You can see the results without implementing the changes on your live account and this is what makes ACE stand out among other Adwords tool. You will be able to get a accurate results about how the changes that you are implementing will impact your campaign.
Using ACE you will be able to make a decision as whether to make the changes on your campaign or not. Apart from getting an idea about the impact of changes on your campaign, ACE also eliminates risks that are associated with the changes made on various elements of your campaign. If you are not satisfied with your current changes you can easily drop your changes and go forward with your existing Adwords campaign setup.
If you are an Adwords advertiser and seriously needs to test your Adwords setting for better conversion rate, then ACE is highly recommended for getting the desired results. If you have not started using ACE, then it is high time you do it. Here is a link that clearly shows how to set up Adwords Campaign Experiments (ACE) for your Adwords account. https://support.google.com/adwords/answer/2375383?hl=en&ref_topic=3123045
You can also view a video mentioning about the basics of ACE and it improves the benefits of your online advertising campaign. Hope you enjoy it.