Google has always been against the idea of passing PageRank by selling links and has always indicated that such a practice was not at all good for the website in the long run. Google has indeed stated that selling links and thereby passing PageRank totally violates their quality guidelines. Most of the webmasters have the habit of implying the idea of selling or buying links hoping to pass PageRank and get better search engine rankings.
Google seems to be fed-up about this practice and has finally decided to halt such practices. It has started penalizing hard those websites which are indulged in selling or buying links and thereby passing PageRank. Such unnatural links really harms the readability and purpose of the website and its content. We can see a plenty of websites around which has links that are not at all related to the theme of a particular webpage or content. Such links are a good example of link spamming and such practice will no more work as Google has tightened its campaign on penalizing websites that sells links.
Google has warned through its official blog that webmasters be cautious when someone approaches for paid links that helps to pass Page Rank. It is totally recommended to avoid the practice of link selling as your site will suffer in the long run, once it is detected by Google. Once Google detects that your website is involved in link selling activities, your site will be losing its trust in the search result pages of Google. It will also results in loss of Google Page Rank, which can be viewed using Google Tool bar. Losing the trust in search results as well as a degraded Page Rank number will affect your websites search engine visibility and you might lose search engine traffic drastically.
The good part from Google is that it will send a warning to the webmasters through its Webmasters Tools where we can see a notification message. You will generally see a notification message to look for “possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank.” in your Google Webmaster Tool dashboard. As per Google statement in their official blog, once you get that notification mail, you can make sure that your site has started losing its trust in Google’s index.
One of the best way to tackle the issue of penalty through link selling it totally avoid it and another method is to prevent the passage of Page Rank through paid links. The latter can be achieved by the proper use or rel=”nofollow” attribute one each links, which makes sure that no Page Rank juice is passed through the links. Once you are sure that none of the links on your website passes Page Rank, then you can request for reconsideration through Google Webmasters Tool which will be reviewed by the Google team.
Google recent updates have made pretty clear that it no longer tolerates paid links and will take harsh decision on sites deploying link selling. So better stay away from such activities and play a safe game with your website so that your website does not get degraded in Google’s search results and also your websites’ trust in Google’s index remain intact.