Mar 18 2012
Posted by George Abraham as Web Analytics
Bounce rate is something serious that most of the webmasters are concerned about while viewing their web analytics stats. A high bounce rate in the web analytics report for a website means that the visitors are not at all interested in the website content and immediately leave the page soon after entering the website. This may happen due to various factors and if your website’s bounce rate is high, then you need to take it seriously and identify the areas where you can work on so as to improve the bounce rate. The bounce rate clearly speaks about the quality of your website and websites having high bounce rate are considered to be of low quality.
There are various reasons for the high bounce rate your website is experiencing and most of them are common issues. Some small adjustments can easily boost up your bounce rate and most of us fail to identify what these small adjustments really are. Here are some of the most importance and common reasons that is considered to be playing an important role in the high bounce rate of websites. Hope that it would be of useful to you.
1) Unwanted Pop Ups
Many of us come up with promotional pop up on our web pages hoping to capture leads easily through various email marketing and newsletter registration forms. But this practice is really irritating for those coming on your website and most of the visitors tend to leave the webpage, once they see these annoying pop up ads.
2) Irrelevant Search Engine Ranking
There are various landing pages that appear on search results for irrelevant keywords and this may happen due to the discrepancies in the optimization of those pages. Seeing an irrelevant landing page for user search queries, surely results in the user leaving the page without moving further.
3) Irrelevant Audience
If you are targeting your website or webpage on an irrelevant audience, your website would not be getting any decent page visits as most of the visitors would leave without visiting any other pages other than the landing pages. This mainly happens in social media marketing where your website and it pages are promoted among irrelevant audience.
4) A Badly Designed Landing Page
A landing page is one of the most important thing that a user gets after searching for something on the search engines and if the design of the landing page is not good enough to hold the visitors, then the visitors would surely exit the page very fast.
5) Non Focused Marketing Campaigns
Either it be paid search marketing campaigns or social media campaigns, the campaigns should be focused in a better way as to get more conversion. Failing to do this, result in the visitors showing no interest in a particular landing page and leaving the page soon.
6) Higher Page Load Time
The major search engines especially Google has especially specified before how importance it gives to a website’s load time while determining its search engine rankings. Similar is the case of load time when it comes with a user point of view and the website which takes too much time to load would not be able to hold its visitors back and visitors naturally exits from such web pages.
7) Links to External Websites Opening in the Same Window
Most of the websites might have links which are pointing to some other external websites and this is not at all a bad practice. But most of us do the serious error of opening the external links in the same window, rather than opening it in an external window. By not allowing the links to open in an external window, we are prompting the visitors to leave our webpage without returning back.
8) Music on the website
There are many website which provides music upon the loading of a webpage and many of us do it to impress the audience. But the fact is that websites having music on its page naturally have a higher bounce rate as most of the users might not be comfortable with the music and leave the page as soon as they hear the music.
9) Streaming Videos on the Website
Streaming videos on the website might sound a good idea, but in the normal case the videos take its own time to load and the most of the visitors would not be interested in the same, resulting in an early exit from the page.
10) Non Engaging Landing Page
The well engaging landing page can always work wonders and it also helps to keep the visitors back on the web pages. If the landing page is not at all engaging and attractive then you would not be able to make the visitors stay on the page and they would soon leave the page once they find the web page less engaging.