Google Analytics is obviously one of the most powerful free web analytics tool that is available and most of the webmasters rely upon Google Analytics for tracking the traffic and other activities on the websites. One of the most amazing feature of Google Analytics is its ability to track activities such as online transactions, especially for ecommerce websites. Google Analytics’ ability to track sales on a website makes is a pretty good and useful web analytics tool. Most of the ecommerce websites take advantage of this facility and this helps to analyse and track the sales and its progress.
Google Analytics does not automatically allow the tracking of sales that take place on your ecommerce website, rather you need to put a small piece of code on your website in order to get the e-commerce report tracking enabled. Once you enable the ecommerce tracking, you will be able to get a complete picture in terms of sales by category, by channel revenues, revenue per keyword, conversion rate, media etc.
Below are the steps that need to be followed in order to enable the ecommerce report tracking in Google Analytics.
– Login to Your Google Analytics account
– Click on ‘Edit’ next to the profile you want to enable
– In the Profile Settings page, click on “Edit” next to Main Website Profile Information
– Change the E-commerce Website radio button from ‘No’ to ‘Yes’
– Get a special tracking code that is to be installed onto the website.
– Get a developer to install the special tracking code provided by Google onto the website.
– Wait for around 24 hours to start seeing the ecommerce reports.