In a deal worth $400 million, Google is all set to acquire the leading ad optimization and online marketing firm Admeld and Google plans to use Admeld along with their DoubleClick in order to help publishers to select the best ads across various networks and exchanges. Admeld is one of the top online marketing company that helps publishers to advertise online and maximize their revenue with unique marketing strategies and advertising technologies. The company is the top of its kind in display advertising and some of the major customer include big names such as Answers.com, FOX News, IDG TechNetwork, Hearst Television, Discovery and The Weather Channel.
This acquisition would give a leading edge to Google in terms of display advertising, where they have a long way to go. The traditional ad platform of Google mainly consisted of text and search ads and this move would help them in their mission to be the numero uno in display advertising.
Display advertising is considered to be one of the most effective ways of advertising, but most of the companies have stayed back from it due to the complexity involved in it. Google aims to make online display advertising more simple and efficient by improving its support and services to its customers.
Display advertising is more of interaction and being innovative, and this is the area where Admeld have tasted success in the recent past. As per the marketing experts display advertising has the most potential of attracting new consumers and with the increase of digital advertising most of the advertisers are looking out for well optimized results with good ROI. This acquisition is sure to provide diverse varieties in Google’s search offerings. Google also aims to defend their position as being the top in the world of online search.