SEOs and Webmasters spend majority of their time doing offpage optimization activities on their website. Offpage optimization is mainly based on link building and is really a time consuming task. It also requires high patience and creativity, if you are serious about doing offpage optimization for your websites.
Most of the time SEOs end up doing offpage optimization for their website without keeping an eye on the quality of the sites from which they are planning to get backlinks. This often proves disastrous in the long run as it may hamper the overall performance of the website. As a result it has become mandatory to make sure that your offpage optimization campaign is of high quality, so that your website does not take a back seat in the search engine performances.
The advantages of going for quality offpage optimization strategies are numerous and these advantages last for a longer period of time. I would like to mention some of the major advantages that I feel a quality offpage optimization campaign can bring to a website.
1) Increased Number of Backlinks
An effective offpage optimization campaign is sure to fetch some high quality backlinks for your website. Since backlinks are the back bone of a successful website, webmasters always try out different techniques for getting backlinks. So if you are planning your offpage optimization activities in the proper way, it would help you in increasing the backlinks for your site.
2) Improved Search Engine Rankings for the major keywords.
If you are properly optimizing your backlink building campaigns, then you can expect a much improved search engine rankings for your major keywords. It all depends on how effectively you use the anchor texts while building back links.
3) Increased Referral traffic to the main site.
If you have a good number of quality backlinks, you can easily see a healthy number of referral traffic to your sites. Visits that come from referral sites can add more value to your site and this would also be a long term asset.
4) Increased organic traffic to the main site
Once you optimize the anchor text that you use for link building, probably you would be getting better ranking for the keywords that you are using as the anchor text. Once the keywords gets ranking better (as said in point 2), there would be an considerable increase in the organic traffic to your website.
5) Overall increase in website traffic
An effective offpage optimization campaign results in better search engine rankings for the keywords and increased referral traffic to your site. Totally you would be getting an increased traffic to your website from search engines and different sources.