Google Panda, the latest Google algorithm update has been rolled out globally and many low quality website have started feeling the heat since the rolling out of this major update which is aimed at improving the quality of the search results. The websites with low quality content, duplicate and irrelevant content, bad backlinks etc are sure to suffer after this update.
But there is nothing to worry if your site is having the required quality to stay ahead in the search results. If there is any problem with the quality of your site, here are some basic methods through which you can overcome the effects of Google Panda update. They are quite simple and once you make sure that these steps are followed, you can expect better search engine results in the coming days.
1) Easy Site Navigation
Easy site navigation is a part of a better user experience and helps your visitors easily find their way around on your website. A complex website navigation may cost you a lot as the visitors might not think again to visit the pages in your website. So make the site navigation as simple and clear as possible.
2) Content Usability
Even if your site has a load of content, and users are not able to interpret the content, then it is of no use and creates an overall bad user experience. Anyone reading your content must be able to understand it easily and should clearly know what the content is telling about. Also make sure that the content if free from grammatical errors and typos.
3) Valuable content
The valuability of a content also plays a major role in overcoming the Google Panda update. Your content should be enough authoritative when compared with other sites which appear for a same search query on the SERP. People coming to your webpage should get a feeling that your content is providing the exact information that they are looking out for.
4) Content Uniqueness
This is one of the major area that Google Panda is laying emphasis on. Content duplication is one of the major issues that is being faced on the internet and user find it difficult to find out the most relevant search result due to excessive content duplication and spamming. A lot of sites use aggregated content to boost the quantity of content on their website and this created a lot of irrelevant search results appearing on the top of SERPs. So make sure that your content is 100% original to get better results from the search engines.
5) Reduced Ad Placements
Even if your content is unique, relevant and valuable, it would really cause distraction if your content is having a large number of ads placed here and there. This would reduce the overall user experience and such type of content is also not really appreciated by the search engines. So if you want to place ads on your website, then place it wisely without making it difficult for the users to go through the content of your web page. If you avoid using too much ads on your page, then it would prevent you from inviting the wrath of the search engines.
6) Uniformity in the overall quality of the website
There are cases in which a particular section of a website are of high quality, while another section is of low quality. In this case also the website is bound to suffer due to the presence of low quality section and Google has also clearly stated the presence of low quality sections in a website can bring down the overall ranking of the site. So make sure that the quality of the site is maintained uniformly all over the site.
7) Quality Back Links
Low quality back links are mainly monitored by the Google Panda update and as a result one needs to make sure that all of his back links are from quality website. Start stopping building links from low quality irrelevant sites and if your site already has low quality backlinks pointed to it, then you may contact the webmaster of those sites to remove your link. Even if they don’t remove the links, continue high quality link building campaign so that the number of quality links overtake the number of bad links in the course of time.
8) No Black Hat
Black hat SEO techniques are never supported by the major search engines and Google has laid special emphasis on this aspect since a long time ago. Make your website free from any sort of black hat methods (in any) and expect for better search engine results in the coming days.