Keyword research is the most integral part of an SEO campaign and it is needed to done with utter care. Usually we use the free keyword tool available and gets some facts and figures on the keywords. A large number of the people use Google Keyword tool which a free online keyword research tool. Most of the time we get some satisfactory keyword reports and stick on that data for further search engine optimization activities.
This is fine with small websites or websites which have a market that do not have any serious search engine competition. But in the case of websites that have a fierce search engine competition, the free tools may not be sufficient enough. They may not be able to provide keyword data from all the angles. This is where a paid keyword research tool comes into action. The price of such keyword research tools are not that much high and most of the major keyword research tools comes at a reasonable price. They are able to provide more insight into the facts and figures of the selected keywords and helps us to judge and finalize the keyword research in an efficient way.
Some of the major advantages of using a paid keyword research tool is mentioned below.
1) More detailed data
Unlike the free keyword research tools, the paid tools provide more detailed and diversified data which helps us to anlayse the keywords more efficiently.
2) Multiple Search Engine Data
Paid keyword research tools lets you to gather keyword data from multiple search engine, which helps you to analyze your keywords in a smarter way.
3) More Interactive Reports
Most of the paid keyword research tools are capable of providing more interactive reports such as graphs which are much more easier to understand.
4) Time Efficiency
Keyword research using paid keyword research tool really results in time efficiency as it saves a lot of time when compared with the free tools. It has lots of advanced features which makes the keyword research process more faster.
5) More Reliable
Since the keyword research tools fetched data from multiple sources, we would be getting a more reliable facts and figures. This would help us in making our keyword research part more effective.
6) More Effective for SEM
Rather than benefiting for SEO Keyword research, paid keyword tools also help us to get more data for our SEM or paid marketing activities, which would in turn help us to figure out a better marketing budget.