5 Tips for Optimizing Anchor Text of a Website

The anchor text is another important factor of an SEO campaign and is given high priority while linking to other pages. Anchor text is that text which is hyper linked in a website, and directs to another page when someone clicks on it. On an SEO point of view anchor text should be chosen wisely and it would play a major role in improving the search engine rankings for that text or keyword.

There are many things that need to be taken care, in order for properly optimizing the anchor text. By following these steps we can optimize the anchor text of a website to a higher extend. Some of most important tips for anchor text optimization are given below.

1) Be Specific
The anchor text should contain a specific set of keywords rather than having generic keywords.

2) Use Relevant Text
Anchor text should be highly relevant to the page that it is going to navigate. So if you put the relevant text as the anchor text, it would be easier for the users to get an idea about the page to which it is linked and would also increase the click through ratio.

3) Avoid Using Long Text
Avoid using long text or a paragraph itself as an anchor text as it would not help you much in ranking better and would only make it look weird.

4) Make Anchor Text Easy to Spot
There are many instance where your cannot differentiate between the normal text and the anchor text due to some CSS formatting or other styling attributes. Make sure that your anchor text stands out and is easily identified by making it bold and in different color.

5) Keep Your Major Keywords in Mind
It is always a good practice to make your major keywords as the anchor text, as it would help you in getting better search engine rankings. So always try to rewrite the content in such a way that you can easily select your major keyword as the anchor text.