The number of internet users is on a rapid rise worldwide and the internet is being used by people of all age and types. Internet has become one of the major medium for communication, entertainment and is indeed in the process of replacing traditional entertainment, promo products, and informative medias. Business has started leveraging the benefits and advantages of online advertising and marketing activities to a great extend. The benefits of digital marketing is something that has changed the marketing arena since the last decade and it will go on in an upward trend.
Some businesses are finding that handing out a promo product such as pens, business cards, and mugs for their marketing activities are too costly and yield little results. Likewise, other traditional marketing forms such as television, radio, newspaper, magazines, etc., are becoming a thing of the past.
Internet has also undoubtedly become a major and effective medium for advertising and it can clearly be predicted that the online advertising and marketing is very soon going to replace the advertising through traditional medias such as television, radio, newspaper and magazines. Most of the companies and organizations across are relying on digital advertising and marketing techniques to improve their overall sales and revenue. Digital marketing has so far proved to be effective and efficient when compared with other forms of advertising and marketing.
The advantages of online advertising are many when compared with the traditional advertising and marketing techniques. The online advertising and marketing scenario is drastically entering a wider area and in the coming years one cannot even think of a business promotion without the help of internet advertising. Here I have picked around 10 advantages of online advertising (not in that order) when compared with the traditional offline advertising.
1) Wider Ad Coverage
The online advertising gives your ads a much wider global coverage and this helps in making your online advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign. With internet advertising, you can also specify the range of your advertisement coverage which helps you to enjoy a better advertisement campaign.
2) Targeted Audiences for Better Response
When compared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaign more profitable and getting more relevant leads.
3) Very Much Affordable
Another main advantage of online advertising or marketing is the much affordable price when compared with the traditional advertising costs. With a much lesser cost you can advertise on the net for a wider range of audience and geographical locations. More over you have a firm control over the amount of money that you wish to spend for your digital marketing strategies.
4) Easy to Track and Measure Conversion
Measurability and easiness to track the conversion makes online advertising miles ahead on the traditional advertising methods. A lot of effective analytics tools are available to measure online advertising campaigns which helps in more improvisation of the ads. You will get a clear picture regarding who viewed your ads, who clicked, the number of leads generated and the amount of money that you have spend so far for your internet advertising activities.
Online advertising is faster than any of the offline advertising activities and you can start sending out your online ads to a wider audience, the moment you start your advertising campaign. So if you have a large targeted audience online at the time of triggering your online advertisements, then your ad will be served to majority of the audience in no time. The execution speed of the internet advertising methods gives it a clear advantage over other traditional advertising methods.
In online advertising, the advertiser is able to convey more details about the advertisement to the audience and that too at relatively low cost. Most of the online advertising campaigns are composed of a click-able link to a specific landing page, where users get more information about the product mentioned in the ad. Once the visitor reaches the landing page, he will get a clear picture about the product or services and decide whether to buy or not.
7) Flexible Payment
Payment flexibility is another added advantage of online advertising and marketing. In offline advertising you need to pay the full amount to the advertising agency irrespective of the results. But in online advertising there is the flexibility of paying for only qualified leads, clicks or impressions. This is something that will help you to manage your ad budget in a better way.
8) Better ROI
Since online advertising is mainly focused on performance based payment, you ROI is sure to be far better when compared with offline advertising. You can also easily track and analyze the performance of your online advertisements and adjust them so as to improve your ROI. If your online advertising and marketing activities are executed in the right way, you can always be sure of a better ROI.
9) Easy Audience Engagement
Most of the online advertisement platform makes is easy for the audience to engage with your ads or products. As an advertiser we would be able to get more feedback from the audience and thereby improve the quality of our ads going forward. Based on the engagement levels you can make necessary actions and updates on your digital advertising campaigns.
10) Better Branding
Any form of advertising helps in improving the branding and online advertising stands a notch high in improving the branding of your company, service or product. If your digital advertising campaign is well planned, you have the chances of getting your brand name spread virally over a larger audience. Even if you are not generating the leads through the impressions or click, the overall branding improves on a regular basis.
As the benefits of advantages of digital marketing are not confined to the above points, you might be able to come up with more valuable points. But to make the post short and less boring, I have limited the list of online advertising advantages to 10. Hope you enjoyed the read.