Google Analytics Opt-out Browser Add-on. Is it good or bad?
May 26 2010
Posted by George as Web Analytics
Google Analytics is one of the most used and user friendly website analytics software around and it totally free of cost. Google has just released the Google Analytics Opt-out Add-on for web browsers. The main objective of the add on is to tell Google Analytics Javascript (ga.js), not to send any information to Google Analytics. When this add on is enabled, data would not be sent from your computer to Google when you open a website which uses Google Analytics code in it.
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Offpage optimization is the backbone of any SEO campaign and is time consuming. Offpage optimization is a tedious job which needs to be done on a regular basis and one should have the real patience to see the results. Here I would like like to point out 6 major off-page optimization factors that affects your SEO campaigns.
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We all know that articles are one of the best sources for getting backlinks and traffic to a website. Unique are quality articles are powerful sources for link building and traffic generation. The articles should be promoted properly in order to get links and better traffic.
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Introduction to Latent Semantic Indexing and its effect on SEO
May 14 2010
Posted by George as Search Engine Optimization
Latent Semantic Indexing (LSI) is a search engine indexing technique used to identify relationships between terms and concepts contained in a text / content. LSI helps to find out words with similar meanings which are present in a particular content or text. Latent Semantic Indexing is playing a major role in the search industry and has helped to improve the quality of search results and is being tried to get implemented by most of the SEO agencies and professionals.
As we know that English is a language in which there are different words which have the same concept, single word with multiple meanings etc. In this case LSI makes it easier for the search engine to provide relevant search results to the users. Latent Semantic Indexing includes complex mathematical calculations to find out the relevant search results for words with different concepts or different words with the same concept.
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When should you get rid of your SEO agency?
May 13 2010
Posted by George as Search Engine Optimization
SEO agencies and companies are popping our like mushrooms and you must be utter careful while selecting the right SEO agency for your website or business. A lot of SEO companies out there are mediocre and you may end up losing your money if you go with such companies.
Even if you have hired a SEO agency, you can get rid of the SEO agency or not renew your contract if they do not seem to meet certain factors which I have mentioned below. Feel free to comment if I have missed anything apart from the below given lists.
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The number of internet users is on a rapid rise worldwide and is used by people of all age and types. Internet has become a major medium for communication, entertainment and is in the process of replacing traditional entertainment, promo products, and informative medias. Some businesses are finding that handing out a promo product such as pens, business cards, and mugs are too costly and yield little results. Likewise, traditional marketing forms such as television, radio, newspaper, magazines, etc., are becoming a thing of the past.
Internet has also become a major and effective medium for advertising and it has be predicted that the online advertising and marketing is soon going to replace the advertising through traditional medias such as television, radio, newspaper and magazines. I have picked around 10 advantages of online advertising (not in that order) when compared with the traditional offline advertising.
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10 Tips for Getting Better Rankings for Your YouTube Videos
May 07 2010
Posted by George as Search Engine Optimization
YouTube is one of the largest online video sharing site where we can views, share and upload videos. YouTube offers an easy interface which makes it much easier to upload videos on to the net within much less time. YouTube is currently one of the largest search engine where people search for videos and it potential in the online marketing scenario is huge.
A lot of business and organization tries YouTube for purposes such as brand building, traffic generation and lead generation. The user base of YouTube is huge and these large amount of users contains targeted audiences of a specific business organization. These days a lot of companies are trying to take advantages of the large number of YouTube users. The companies try hard to promote their product or services online with YouTube.
As with any other online marketing strategies, the YouTube videos must also be optimized enough to make them visible on search engine result pages. Few of the YouTube file attributes can be optimized in order to increase its search engine visibility for relevant search queries. Here I would like to list 10 of the major Video Search Engine Optimization ( VSEO ) tips for YouTube videos.
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