Online Marketing Blog

George Scifo

10 Importance of Social Media Marketing for your Company

Apr 26 2010

Posted by George as social media

Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing can be one of the most cheapest and effective mode of online marketing and promotion. If your social media marketing is not well planned and executed, it may end in a disaster.

The are many reasons for why a company needs to turn towards social media marketing and it depends upon various factors such as the company profile, its products, it customers etc. Day by day the importance of an effective social media marketing campaign is on the rise for almost all the companies.

Here I would like to mention 5 major importance of social media marketing for a company.
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The New Google Keyword Tool is Really Cool

Apr 24 2010

Posted by George as Google

I was actually very happy to see the new version of Google Keyword Tools 2 days back and it looks to have gained some polished touches on its overall look and feel. The look and feel of the new Google Keyword Tool is more professional now and also has an increased speed in delivering the results.
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Importance of Quality Web Hosting in SEO

Apr 14 2010

Posted by George as Search Engine Optimization

Hosting is an area where people gives little importance as far as SEO is concerned. There are different opinions among a large number of webmasters which makes it uncertain for webmasters whether to invest more in their hosting plans or not. But in my experience I would like to give importance to website hosting quality when it comes to adopting a good SEO strategy.
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5 Useful Twitter Monitoring Tools

Apr 13 2010

Posted by George as social media

Twitter is the most fastest growing social media site and has a large number of users. Twitter is so easy to use and most of the guys use Twitter for various purposes. Usually Twitter stats becomes too complex and makes it  difficult for us to manually monitor the tweets and hence we rely on various Twitter monitoring tools available.

A large number of Twitter monitoring tools are available and I have tried  a few of them. At last I have hand picked the top 5 of them, which I feel comfortable and easy to use. They may not be in the order listed below, but these 5 Twitter monitoring tools are always there in my browser’s bookmark.
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5 Tools for Improving Website Speed

Apr 10 2010

Posted by George as Search Engine Optimization

Google has officially announced that they have started counting the site speed as a ranking factor, and has already started for US searches. Google is supposed to measure page speed based on the speed at which  a page responds to Google bot and the load time as measured by the Google tool bar. According to Google only fewer than 1%  of search queries are affected by the site speed signal and it doesn’t carry much weight as the relevance of the page. This means that going forward,  the website speed enhancement must be mandatory in all  the Search Engine Optimization strategies and plans.

Here I would like to list 5 of the major tools that are useful for checking and analyzing the speed of websites. I am sure that I have missed other important tools in this list and hope these tools would be enough to evaluate and enhance the speed of your websites.
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Digg to Remove its Toolbar and Unban Domains

Apr 08 2010

Posted by George as social media

At last there seems to be some good news from Digg, which is sure to evoke a positive response from its users. Digg have decided to remove the much controversial Digg tool bar and has is also set to remove the bans that they have imposed on a large number or websites. According to Kevin Rose, these changes will take place only after the launch of Digg V4.
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Social Media Optimization is the New SEO – Free Live Webinar

Apr 07 2010

Posted by George as social media

As we all know, Social Media Optimization (SMO) is entirely different from the traditional SEO techniques and there is a different way to do it. A different approach has to be adopted, in order to become successful in Social Media Optimization and Marketing.
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Importance of Meta Descriptions in SEO

Apr 06 2010

Posted by George as Search Engine Optimization

Meta descriptions were once considered as an important ranking factor and all the SEOs and web masters took care in creating keyword enriched meta tags for better rankings. But later major search engines such as Google and Yahoo have openly stated that meta descriptions are no longer given importance as far as search engine ranking is considered.
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Bad Phase for Digg?

Apr 06 2010

Posted by George as social media

Digg seems to be going through a bad phase these days due to some reasons and the most recent departure of its CEO Jay Adelson has added to its long list of woes. The 39 year old Jay Adelson has decided to call it a day with Digg and is looking ahead for other better prospects. Jay Adelson have played an integral part in making Digg one of the most popular and efficient social news sites and his absense is sure to make some negative impact on Digg.
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