By now, you may have heard that content marketing is the future of marketing. If you haven’t, you soon will! Content marketing involves many aspects of search engine optimization, including keyword research, website structure, meta tags and link building, all with the ultimate goal of increasing website traffic and sales. However, content optimization is one of the most important factors for content marketing success.
For customer-focused content that attracts both humans and search engines, try the following tips:
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As we all are aware of, Google has released its new Adsense interface in the last week. The new interface has more advantages than the previous version and is much easier to use. The new interface is sure to improve more and this means that we can expect some new advanced features in the coming months.
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Use Google’s Parameter Handling to Avoid Duplicate Content Issues
Mar 25 2010
Posted by George as Google
While developing or working with a dynamic site all of use might have come across the problem of duplicate content in one or other way. This case arises mainly with dynamic sites such as shopping cart or similar sites. In these kind of sites there would always be different URLs with the same content or product details. The URLs in these case will be different with either session IDs or other parameters. But such a situation will result in creating a confusing situation for Google on which URL to ignore and which one to be considered as the original one.
New Version Google Global Firefox Extension Released
Mar 19 2010
Posted by George as Search Engine Optimization
The new version of Google Global Firefox Extension from RedFly Marketing has been released with some new features and enhancements. The name of the new version is Google Global Firefox Extension V2.2 and is enhanced with new features and some important changes. I have already posted about this tool in my earlier blog post and have mentioned about the advantages of this amazing online marketing tool.
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As per recent interview with Matt Cutts, the debate over the passage of link value and page rank with 301 redirects has been made more clearer. As per Matt Cutts the 301 redirects do not fully pass the page rank and values. Even though he is not 100% sure about the answer, he didn’t ignore the possible loss of page rank value as a result of the 301 redirects. During the interview Matt Cutts also stated that he was not sure whether the crawling and indexing team has implemented any sort of such natural page rank decay. But later in a follow email he stated confirmed that the fact was true.
There are many mistakes done by web masters while optimizing their site for search engines. Most of them are very simple SEO mistakes and the site can perform really well if they are fixed at the earliest.
Here I would like to list around top 20 SEO mistakes that should be avoided for getting better website performance and search engine rankings. This list might miss many other points and I request every one to comment me back if they find any missing points.
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10 Tips for Making an SEO Friendly Content
Mar 13 2010
Posted by George as Search Engine Optimization
SEO friendly content is the most influential ingredient of your website, when it comes to optimizing your websites. There is no point in having a website with a large chunk of content which are not SEO friendly, rather it is always better to have SEO friendly content on your website for better search engine rankings.
SEO friendly content does not mean that you need to tamper the content in such a way that it is good for the search engines only. You cannot ignore the user friendliness of the content while making it more SEO friendly. The best way to create a SEO friendly content is to keep in mind on how search engines view your content, without compromising on the user friendliness. The content should always be for the readers and not totally for the search engines, but you can follow certain guidelines which helps to make the user friendly content more search engine friendly. Here I would like to explain few points which helps you in making your content more SEO friendly.
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Google always comes with interesting and useful tools to make the user experience much smoother. Few days before I came across a Google tool, which seems to be very much important for SEO guys. The name of this interesting and simple SEO tool is Google Sets and many of us are not aware of this nice tool. Google sets is another useful and interesting SEO tool which is helpful for keyword research activities. This tool creates set of items from a few examples.
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Google is in the process of developing a system which helps web publishers to get their content indexed withing seconds of being published. This is yet another breakthrough by Google which is going really aggressive in enhancing its search features. Google hopes to bank on the PubSubHubbub (PuSH) real time syndication protocol for indexing the web.
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