Online Marketing Blog

George Scifo

Important 10 Tips for Twitter Newbie

Nov 29 2009

Posted by George as social media

Twitter has evolved as one of the most powerful social media tool and a lot of users are newly being registered with it. But many of them actually are not aware of the purpose and the effective way to use Twitter. For all the newbie in Twitter, I am listing here some basic things to take care for effectively managing your Twitter profile. These basic things will surely help you in the long run.

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Customized 404 Error Page and Its Uses

Nov 24 2009

Posted by George as Online Marketing

A 404 error page is a page that is shown to you whenever you type in wrong URLs or click on a broken links on a website. Whenever a user request for a non existing URL, the server would not be able to find out the requested and returns a default 404 error page along with a message.

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Tips for an Healthy SEO Title Tag

Nov 20 2009

Posted by George as Search Engine Optimization

The title tags are the most important ingredient of a website and plays a major role in determining its search engine rankings. So while optimizing a website make sure that you have created and SEO friendly title tag for better ranking. Many of the webmasters fails to recognize the importance of Title tag and they end up getting lower rankings in SERPs. In order to gain better rankings it is always good to optimize your Title tag with your relevant keywords.

Often most of the sites does not perform well even after optimizing the Title tag, or initially they perform but underperforms at a later stage. This is due to many factors but the major being improper optimization of title tags. Many of them land up using wrong and unethical methods for optimizing the title tags of their websites. As a result after the initial bubbles they are seen nowhere in the SERPs.

Here I would like to mention some of the basics things to take care while optimizing your title tags, and are listed below. + READ MORE


Tips for Blog Content Syndication

Nov 19 2009

Posted by George as Online Marketing

Content syndication is the process of publishing the content of your website on other websites( partially or fully). Content syndication can be automated syndication as well as manual. A best example for automated syndication is the syndication of content or snippets through RSS feeds or similar application. In manual syndication you place the content of your website / blog on other websites manually. + READ MORE


URL Tagging for Better Traffic Analysis

Nov 19 2009

Posted by George as Web Analytics

URL tagging is a special way of tracking your different online marketing campaigns with Google Analytics. Consider that you are running a PPC and an SEO campaign for your website and you are not using any URL tagging. Here both the PPC and SEO results cannot be distinguished in the Analytics report and both may fall under the “organic” label.

So in this case if you are tagging the URLs for PPC and SEO campaigns you would be able to track and distinguish the traffic arriving to your site through PPC and SEO campaign. This will give a deeper insight into your marketing campaign and helps you in getting more precise figure.

To create URL tagging you can use Google’s URL Builder Tool, where you can input important details like “source”, “medium”, “term”, “content” and “campaign”. The “source” parameter will tell you the source or the referrer site through which you have got the visit. + READ MORE


Paid links and their Disadvantages

Nov 05 2009

Posted by George as Online Marketing

Back links are the links from other site that point to a particular website and are one of the most essential factors of a good website and most of the webmasters try to get more back links for their sites. The links which one acquires by paying for it is known as paid links. Many of the webmasters considers this method as a good method to increase the website’s link popularity, but often they land in trouble.

Search engine giant Google hates paid links and they have mentioned it clearly before. They even has an official form which enables webmasters to report paid links to Google. Even though the back links determines the reputation of the website, it is purely based on the quality of those links. Google does not like links from bad or irrelevant sites and does not encourage them at all. If the links are from quality and relevant sites, Google makes sure that it gives enough point to those back links. + READ MORE


Prevent Search Engines from Using Information from Open Directory Project (DMOZ)

Nov 02 2009

Posted by George as Online Marketing

The well known Open Directory project,  DMOZ is an open content directory of world wide web links. DMOZ is owned by Netscape and have a large community of volunteer editors who takes care and manage DMOZ. While displaying the snippets by Google, while performing a search, the content is taken either from the Meta description tag of the web page or from the description that is provided in the DMOZ. If Google doesn’t find the entry of that website in DMOZ, it also takes relevant content from the page content.

There are certain instances when a particular page on the website and the DMOZ description for that website does not match. i.e the DMOZ content is not relevant to a particular page on the website. In this case if the DMOZ description is provided for that particular page on Google search, the click through ratio may decrease due to the irrelevancy in the snippets provided. Here as a website owner, one has to make sure that for that particular page, the search engine does not display the snippets from DMOZ entry. So here one must make necessary steps to prevent the search engine from taking the description from DMOZ.

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