Twitter has evolved as one of the most powerful social media tool and a lot of users are newly being registered with it. But many of them actually are not aware of the purpose and the effective way to use Twitter. For all the newbie in Twitter, I am listing here some basic things to take care for effectively managing your Twitter profile. These basic things will surely help you in the long run.
A 404 error page is a page that is shown to you whenever you type in wrong URLs or click on a broken links on a website. Whenever a user request for a non existing URL, the server would not be able to find out the requested and returns a default 404 error page along with a message.
URL tagging is a special way of tracking your different online marketing campaigns with Google Analytics. Consider that you are running a PPC and an SEO campaign for your website and you are not using any URL tagging. Here both the PPC and SEO results cannot be distinguished in the Analytics report and both may fall under the “organic” label.
So in this case if you are tagging the URLs for PPC and SEO campaigns you would be able to track and distinguish the traffic arriving to your site through PPC and SEO campaign. This will give a deeper insight into your marketing campaign and helps you in getting more precise figure.
To create URL tagging you can use Google’s URL Builder Tool, where you can input important details like “source”, “medium”, “term”, “content” and “campaign”. The “source” parameter will tell you the source or the referrer site through which you have got the visit. + READ MORE
Back links are the links from other site that point to a particular website and are one of the most essential factors of a good website and most of the webmasters try to get more back links for their sites. The links which one acquires by paying for it is known as paid links. Many of the webmasters considers this method as a good method to increase the website’s link popularity, but often they land in trouble.
Search engine giant Google hates paid links and they have mentioned it clearly before. They even has an official form which enables webmasters to report paid links to Google. Even though the back links determines the reputation of the website, it is purely based on the quality of those links. Google does not like links from bad or irrelevant sites and does not encourage them at all. If the links are from quality and relevant sites, Google makes sure that it gives enough point to those back links. + READ MORE
