Organic Traffic and Paid Traffic are the two factors that helps in bringing traffic to your site. These things are one of the main factors that webmasters and website owners are more concerned of these days. Before going into the details let me first introduce you to the terms Organic and Paid traffic.
Organic Traffic : Organic Traffic is the traffic that our site gets through the natural searches through search engines. This is very cheap in terms of cost and also takes a bit of time for your site to be visible in the search engines get traffic from them. An example of organic traffic is given below.
For example, consider you are a shoe manufacturer in California and you own a website. When people search for “shoe manufacturer” in the search engine, consider that your site is coming in the top 10 list. When someone click on your link on the search engine and enters your site, you are indeed getting an Organic Traffic. In order to get you website on the top page of the search engine for a particular keyword, your website has to be well optimized for various search engines. Once you site get neatly optimized you are bound to get organic traffic for a long period of time, i.e 6 months to one year. You don’t have any additional extra costs rather than the initial optimization phase. Organic traffic is the best way to drive traffic to your site and is widely adopted by website owners all over the world.
Paid Traffic : Paid Traffic is the other type of traffic that come to your site, by paying for every traffic that comes. Paid traffic is recommended for those who needs instant traffic for their site and does not have the time for organic traffic to happen. Paid traffic is the major essence of Search Engine Marketing and it requires proper planning and strategy to execute the paid traffic technique. There are many forms of paid traffic like paying for search engines to get listed, banner advertisement and other forms of advertisement where you need to pay for getting traffic.
For Example, consider you have a new business site and you don’t have the time to wait for the organic For Example, consider you have a new business site and you don’t have the time to wait for the organic traffic. Here you need instant traffic from the search engines, say Google. So you have to go for the Google Adwords PPC, which is the most popular form of paid traffic. Here you pay for Google to get listed on the sponsored links in the Google search engine results page (SERP). When somebody clicks on your link you have to pay Google a certain amount and as a result you would be gaining instant traffic, but you have to maintain your monthly budget so as to continue getting the paid traffic.