CPC stands for Cost Per Click, and is defined as the amount of money any advertiser has to pay search engines for single clicks on its advertisement placed on that particular search engine or advertisement media. CPC differs for different keywords, and also differ in various search engines. In CPC you need to pay the search engines only if you Ad is clicked, and the amount needed to be payed is decided at the time of keyword bidding for any particular keyword. Keyword bidding is done using different keyword research tools and we can decide on the keywords and the amount that has to be payed for each click.
Here I would like to write something about CPC in Google and the way to find the CPC amount for a particular keyword. Google offers a free keyword research tool, and is commonly known as Google Adwords Keyword Tool. Just go to https://adwords.google.com/select/KeywordToolExternal and you can enter the keywords and get different information regarding those keywords.
The steps are given below.
1) Go to https://adwords.google.com/select/KeywordToolExternal and enable the Descriptive words or phrase radio button.
2) Enter Your Keyword, e.g “affiliate marketing” in the text box provided and press the button named Get Keyword Ideas.
3) Now you will get a list of information related to that keyword with information such as Advertiser competition, local search volume, global monthly search etc.
4) On the top of the table there is a drop down box named Choose columns to display. From that box select Show Estimated Average CPC option. Now a new field named “Estimated Avg. CPC” will be seen, which contains the average Cost Per Click for that amount.
5) Usually in India the Indian Rupees is the default currency type. If you want to change it to other currencies you can change it from the drop down box which appears on the top of this table.
6) By executing a single click on the Estimated Avg. CPC link, you can get the list in the reverse order of CPC.
I hope this would provide useful for those beginners in Search Engine Marketing (SEM), but for those experts in PPC this would not provide enough.
thanks for nformation