Instagram is one of the most popular social media marketing channels as of now and has gained a huge number of users in the last few years. Instagram is used by millions across the world and the number is still increasing to newer levels. People use Instagram for both personal as well as professional uses and one of the major thing that attract users is the easiness to use it.
Instagram comes as a mobile app and helps you to share pictures and videos instantly from your mobile phone. Instagram is one such social media marketing platform that can be used to improve your branding in an intensive manner.
If your business has not yet started using Instagram for its digital marketing activities, then you are really losing something. Your online marketing activities will start looking like one dimensional, if you are not serious about Instagram marketing for your business.
It will be difficult for you to promote your business online through Instagram, if you do not have a decent Instagram profile. You need to have relevant followers for your Instagram account if you need to have that extra mileage for your Instagram marketing activities.
There are various strategies and methods to build a good Instagram profile that can help in your online marketing activities. You just need to do it in the right way and also should be consistent enough in your activities.
Here are some of the easy and common methods that can help to improve your Instagram profile for a better online marketing outcome.
a) More GIFs
GIFs are found to have more interactions when compared with images and the use of GIFs can improve the content interaction. Using GIFs in Instagram can very much help in improving the reach and interaction for your post and thereby also getting new followers who might be interested in your content and services being offered.
b) Customized Videos
As similar with the GIFs, videos are also one of the best way to attract user interaction for your Instagram content. The duration of the videos should also be customised so as to suit the requirements of Instagram. As of now the maximum duration of videos that Instagram allows to be posted is 60 seconds.
c) Post Boosting
Paid post boosting will help you to make your content reach the target audience in a precise manner and thereby increase the overall interactions on your content. This will eventually lead to more likes and comments as paid boosting on Instagram will help you make your content reach the right audience in a better way.
d) Relevant Hash Tags
Hash Tags are one of the most powerful tools that is being implemented by Instagram and it has enough potential to take your content to the targeted audience in the natural ways. By choosing and posting relevant hast tags for each Instagram posts, we can very much reach our target audience effectively and get more likes and comments for our content.
e) SEO for Instagram
Search Engine Optimization (SEO) for Instagram in another major factor that can improve the overall likes, interactions and reach for the posts. All the possible SEO tactics can be implemented on the posts to improve its reach and interaction in better way in a targeted manner.
f) User Generated Content
If our content on Instagram gets maximum reach, then the user generated content is also expected to be increased. Such user generated content can again help in extending the reach of your Instagram content in a better way, especially when you are into generating sales or brand promotion through Instagram. User generated content on Instagram can influence the possibility of conversion of your products or services through Instagram.
g) Use Other Social Media Channels
We can avail the use of other social media channels to promote and generate more reach and likes to our Instagram account. There are many other social media channels such as Facebook, Twitter, Snap Chat, Linkedin etc, where we can promote our Instagram account to a new set of audiences.
h) Call to Action Elements
The call-to-action elements on the Instagram content can really help in improving the profile of your Instagram account. A well designed and attractive call-to-action elements can prompt people to take the required actions on your Instagram content and this will again help in improving your Instagram profile.
The method of asking for likes, follow or shares along with your Instagram is another way to boost your Instagram profile and increase the reach of your posts. There is no harm in occasionally requesting to like, share or follow your Instagram profile and its content, provided the content is valuable and of high quality.
j) Email Marketing
If you have an email list of your targeted audience, then it is better to go for an email marketing campaign aimed at promoting your Instagram account. This will help in improving your Instagram profile and you could also see a good response if your email marketing is finely targeted.
The above mentioned points combined in a systematic manner can help in increasing the overall reach and likes for your Instagram account.
It is also better to go for a paid Instagram analytics tool, so that we can get more data about how our Instagram account and its content are performing. It will also help in improving our Instagram content and marketing tactics in a better way.