Google Stops Showing Profile Photo and Google Plus Circle Count in Search Results

Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s Google Plus account.

The new search presentation by Google will certainly bring changes in the click-through rates and when previously Google started showing the images of the author along with the results, there used to be a increase in the click-through rate the search results that had profile images looked more trustful for the searchers. Even though Google has decided to take of the profile image and circle count from its search results, the name of the author will be there in the results page. The name of the author in the search results will be clickable and will take you to the authors profile page.

As per various sources, Google has made this decision to simplify the way the authorship in shown in mobile and other devices. Google believes that the new format will provide a better visual display and also expects the click-through rate to be the same.

Tracking the Performance of Your Major Keywords in 3 Easy Methods

If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track your major  keywords to make sure that your activities are going in the right direction.

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Search Removal Request Form Launched by Google

In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries.

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Why You Need to Use Dynamic Keyword Insertion in Adwords

Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track.

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How to Implement a Successful Back Link Building Campaign

Back links have been the backbone from the early times of SEO and ever since its importance has taken various forms and webmasters have been doing various steps to make sure that they are doing enough back linking activities to supercharge their SEO campaigns. In the initial period, getting back links was pretty easy and once you have got some back links here and also using your major keywords as the anchor text in the back link, you could easily rank higher in the search engine results pages.
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The Importance of Originality in Copywriting

Originality check in modern copywriting
Originality checking in modern copywriting is very important. Content of the article should be unique so that major search engine will include them in indexing. This is sound advice and is something that must be emulated no matter what concerning SEO. Many companies today live and die on their ability to rank in search engines and effectively will go a long way to help achieve this objective writing. The need to create web sites that contain track able well built, unique content has never been greater and, as such, copywriting high quality should be the highest priority for any website owner. Writing effectively combines the ability to provide content that is useful for potential customers and is also likely to be picked up by search engines.

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How to Adjust Mobile Bidding in Your Adwords Account

Mobiles and gadgets are something that are gaining huge popularity across the world and the mobile users are almost on the verge of overtaking the traditional desktop users. This clearly speaks about optimizing your online marketing activities in such a way that it does not miss out on the large mobile user audience. If you can have a look at your web analytics, then you will get a clear idea about how the mobiles and gadgets are becoming the major source of devices that drives traffic to your website.

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Setting Location Bid Adjustment in Adwords for Better Traffic

Setting Location Bid Adjustment in Adwords for Better Traffic
As we all know that Google Adwords is one of the most efficient and widely used paid online marketing platform which can helping in boosting your business to a great extend. Google Adwords comes up with some great and sophisticated reports and facilities which you can adjust to make sure that your ads and campaigns are running good. Even if your Ad campaigns are running fine, you cannot relax and stay away from monitoring your campaign reports. You always need to make necessary changes and adjustments on your Adwords campaign to make sure that they are bringing the best ROI for your business.

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How to Create Mobile Optimized Ads from Your Existing Ad Group in Adwords

The number of people using mobiles and smartphones in increasing on a rapid basis and you can see it from the web analytics that the number of visitors from mobiles and other gadgets are on par with those coming from desktop computers. In the coming years, the number of mobile users may surpass the desktop users and this is something that we need to take into our thoughts while going for various online marketing activities. It is high time that we think and take different actions so as to go along with the latest trends and make sure that we do not miss out on potential traffic through our internet advertising campaigns.

As we all know, Google Adwords is one of the best Pay per Click (PPC) platform that is available and internet marketers use this tool for driving instant and relevant traffic to their website. The Google Adwords provides an amazing dashboard with a lot of useful features which makes it very much easy to track and manage. We can create Ad campaigns and different ad groups in Google Adwords which makes us things easier to target, test and experiment.

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Getting More Traffic with Search Network with Display Select Option from Adwords

Google Adwords is an inevitable online marketing platform for those looking for instant and relevant traffic to their website and even though it is a paid online marketing platform, it can really get you some good traffic without waiting for your SEO activities to catch up with. Even if you are relatively new into the field of internet marketing, you can easily make use of Google Adwords much better.

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