Conversion Optimization Strategy and its Importance in SEO

Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads.

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SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure.

At last there is a good news for online marketing professionals, especially the SEO specialists and social media mangers from a recent data released by Glassdoor. As per its recent data and study, it has released a list of 20 jobs which have the highest work-life balance and SEO specialists and social media managers are in the 2nd and 5th place respectively. The other jobs in the list includes Data scientist, Tour guide, Lifeguard, Group fitness instructor, User experience designer, Corporate communications, Firefighter, Equity trader etc. Of these Data Scientist tops the list and have the best work-life balance.

The study has come as a great news for all SEO specialists and social media managers and also for all the aspiring young professionals. There are a lot of people who are reluctant in starting a career in the online marketing industry, as they fear a myth that online marketing jobs have a disturbed work-life balance. But this report might become a big eye opener for all.

As per the data, the SEO specialists are very much optimistic about their job and 75 percentages of them believe that the SEO professions will improve and get better in the coming years. There are only a 10 percentage of SEO professionals who think that the field will get worse. When it comes to social media managers who are at the 5 position in the list 76 percentages believe that their filed will improve and only a 10 percentage of them considers that the field will become worse. Professionals belong to SEO and social media are very much enjoying their work along with their personal life and also get time to enjoy a lot of leisure time and fun.

So if you are in are an online marketing professional or is in the initial stages of your career, then you can really be optimistic and dream of a great career with an amazing work-life balance that can make you feel happy and healthy.  Detailed information about the report by Glassdoor can be found at http://mashable.com/2014/07/18/jobs-work-life-balance/

10 Easy Methods to Improve Your Facebook Business Page

A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your business go viral and building a strong brand name.  The various features

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Using Conversion Tracking for Enhancing Your Adwords Campaign

Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.

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New Panda Update Rolling Out by Google

In yet another major announcement by Google’s Pierre Far on Google Plus, they have informed that a new Google Panda update has been rolled out.  As per various sources, this is Google’s 27th Panda Update and is known as Panda 4.1. The new Panda 4.1 update is sure to make some waves in the overall all search engine results page which will result in some websites going down in the search results and some website crawling up in the SERPs. For those who have abide by Google’s algorithm policies, this update will not make any serious differences. The update was rolled out earlier this week and has shown some changes in the search engine rankings for a lot of websites.

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Google Decides to Boost Encrypted Websites in Their Search Rankings

In a move to adding more value to its search results and to persuade webmasters to adopt technology that  protects websites from hackers, Google has decided to give the encrypted websites a boost in their search engine result pages. As per latest updates, Google has said that it will now give bonus points in its ranking algorithm to Web pages that are encrypted and Google hopes that it will help the webmasters in protecting their websites against hackers breaking into their websites and stealing sensitive user information. If this is implemented, then the websites using HTTPS protocol that improves secure communications over digital networks will get a boost in their search engine rankings.

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10 Simple Tips to Acquire Quality and Relevant Traffic to your Website

We all love to see the traffic coming to our website either it be organic, direct, paid or through social media websites. There is no other better sights than the Google analytics graphs that shows you the increase in the overall traffic to your website. Getting traffic to your website will be the ultimate thing that you would like to see and you need to do a lot of activities to achieve it. It is not an easier thing to drive quality and consistent traffic to your website and there needs to be continuous and planned hard work and activities to make it happen.

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Google Stops Showing Profile Photo and Google Plus Circle Count in Search Results

Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s Google Plus account.

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Tracking the Performance of Your Major Keywords in 3 Easy Methods

If you are doing SEO for any of your website, then keywords are one of the major metrics that can be measured to identify the progress of your SEO campaign. Your target keywords will be your primary focus while doing search engine optimization for your website and hence it is very much important to track your major  keywords to make sure that your activities are going in the right direction.

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Search Removal Request Form Launched by Google

In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries.

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