The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website.

You can create different campaigns in your Adwords platform and decide how your ads should be displayed, which keywords to trigger your ads, which countries to target and more. You will simply feel amazing on seeing the amazing features of an Adwords platform. It might take some time to learn and explore most of the features embedded with Adwords, but there are still some features that are indeed essential for the successful running and improved performance of your PPC campaigns

Here I am going to explain about two of the most basic ad delivery mode in Adwords platform,  and these modes can really help you in deciding on how and when to show your ads to the visitors on a daily basis. The two types of ad delivery mode in Adwords campaigns are Standard Delivery and Accelerated Delivery modes and both of them has their own advantages and disadvantages that vary depending upon the requirement of various websites.

a) Standard Delivery
The Standard Delivery mode is highly recommended to advertisers and in this method the ads are shown evenly over the whole day. Adwords optimizes the delivery of ads in such a way that the ads do not show every time when a relevant keyword is triggered and rather it will be shown in such a random way that your daily budget does not expire early. In this method, your ads will be shown evenly over the day and in other words your daily budget will be stretched throughout the day. This method makes sure that even though your ads are not displayed for each and every relevant keyword triggers, it will increase the chances of showing your ad throughout the day.

Advantage: Improves the chances of your ads being shown throughout the day on Google search results.
Disadvantage: Does not show your ads for all the relevant keyword searches and this might result in losing potential visitors.

b) Accelerated Delivery
In this method, Adwords will not optimize the delivery of ads and the ads will be displayed for each relevant keyword triggers and will improve the chances of your budget being expired earlier.  If you do not have a big budget, then your ads might stop showing quickly in the day as your ads will be showed every time.  Once your ads are show and clicked by someone, your budget will also expire early. In this case, you will miss traffic in the remaining part of the day as your  budget expires quickly and your ads will not show up in the search results.

Advantage: Your ads will be shown for all relevant search queries.
Disadvantage: Your budget will expire soon and your ads might not be shown for the rest of the day once your budget expires.

Both Standard and Accelerated delivery modes has their own advantages and disadvantage. And if you want to choose between the both, you need to think and decide based on your business objective, audience engagement time, your daily budget etc. It will be better if you try both the options for a particular time period and prepare and report and find out which mode brought the best results for your campaign. Once you identify this, you can easily persist with the one that got better results for you.

10 Key Benefits of PPC Advertising

Online advertising and marketing has come a long way and these days majority of the people are opting for online marketing and advertising channels. They seem to have ultimately found out that online advertising and marketing activities are the best way to project their respective products to a wider and targeted audience at a much affordable rate. Most of them might have tried out the traditional marketing activities in the past and after learning about the advantages and benefits of online advertising, they are ready to give it a try.

One of the most powerful and reliable online advertising strategy is the Pay-per-click method or rather known as PPC campaigns. PPC advertising has turned out to be one of the most reliable and efficient advertising method which can help in improving your ROI to a higher level. There are different PPC platforms offered by Google, Bing, Yahoo and Facebook and all of them have proved to be effective for advertising activities. In PPC model, you don’t need to pay anything in advance and rather you just need to pay for the clicks and only after your ads are clicked. PPC ads are displayed mostly in the search result pages and also in various other website which serves different types of online advertisements.

PPC advertising has a lot of benefits over other online advertising platforms and this is one of the major reasons why PPC advertising is becoming more popular these days. Here are 10 of the key benefits of Pay-per-click advertising campaigns, which I have sorted out from my personal experience.

1) Precise
Unlike any other online advertising methods, PPC is very much precise and can be used for calculated marketing activities which can bring out a better ROI.  Most of the PPC platforms have some common features and the ability to conduct precise online advertising campaign is one the major reason why businesses go after PPC when it comes to online marketing and advertising.

2) Easy to Target
When it comes to advertising, one of the major things that you need to focus is the target audience who are likely to get converted. Pay-per-click advertising platforms make sure that your ads are delivered to the most targeted audience and do not waste your money by showing your ads for irrelevant audience. Targeted ad placements can really help in getting more gains through your online advertising campaign and will also help in improving your ROI.

3) A Good Supplement to SEO Campaigns
If you are running an SEO campaign, then include a pay-per-click campaign can indeed act as a good supplement to your SEO campaign and also helps in getting some fast traffic and leads. Most of the time, SEO activities take some time before starting to deliver the desired results and the implementation of a PPC campaign can really help you out. A PPC campaign can help you in getting a greater share of the clicks and leads along with organic traffic.

4) Fast Results
When the normal SEO activities will take some time to deliver the results, PPC campaigns help you in getting results faster. If you are someone who is looking for faster results on the search engines and cannot afford to spend time waiting for the results of SEO to show-up, then PPC is more suited for you. With Pay-per-click advertising, you can get immediate results on the search engines for your important keywords.

5) Easy to Manage
Another major benefit of pay-per-click advertising campaigns is the way they can be easily managed. Most of the major PPC has an amazing user friendly dashboard from where they can analyse and manage their pay-per-click advertising campaigns. You can make any kind of adjustments to your existing PPC ads so as to improve your overall advertising strategy. You can also manage your ads effectively by identifying the best ads, worst ads etc and act accordingly.

6) Easy to Measure
One of the most important aspect of PPC ads is that it provides data that makes it very much easy for you to measure the effectiveness of your ads. You can accurately measure the effectiveness of you ads and can determines whether you are investing your money at the right place. It helps you to determine whether you are getting the desired output through your investment in the pay-per-click platform. Ultimately you can make changes or make other important decision to come up with a better ROI plan.

7) Pay as You Go
“Pay as You Go” is one of the most common slogans that is associated with PPC platforms, and this is something that distinguish PPC with other advertising platforms. In a pay-per-click campaign, you need to pay only when somebody clicks on the ad and this payment is initiated only when the action is done. You do not need to pay in advance and only need to pay after the action, which is really an interesting advertising feature and this is something that attracts a lot of organizations and companies to move towards PPC advertising for their businesses.

8) Easy Budgeting and Bidding Option
Creating and managing your marketing budgets is a hectic task in the general advertising scenario, but when it comes to PPC, all your budgeting and bidding options look easier, as the dashboard offers a much user friendly and interactive place to manage your advertising budgets. Since Pay-per-Click campaigns mainly works on bidding at the right time, the dashboard offers an amazing feature to manage your bids as well.

9) Guaranteed Placements
With an SEO campaign, you will never be able to guarantee any sort of placements on the search result pages. But with a pay-per-click advertising strategy you can very well guarantee placements for your major keywords on the search result pages. This is something that makes PPC advertising stand apart from the rest of the online advertising methods and if you can guarantee placements for your keywords, then you will have a chance of getting better conversion rates on your landing page. If your landing pages have enough qualities when viewed from an online marketing point of view, then you are sure to get a better conversion rate.

10) Very Much Affordable
Even if you have to pay for your PPC advertising campaigns, the amount is very much affordable when compared with other advertising platform. You only need to pay for each clicks and even that payment is too low in comparison with traditional marketing and advertising channels. If you have a small amount to invest, you can run a PPC campaign and it will automatically expire when your budget is finished. So anyone with a small amount of investment can start a PPC campaigns which makes PPC one of the most affordable advertising platform available so far.

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