Optimizing the User-Generated Content On Instagram

Instagram is one of the biggest social media platforms, with more than 1 billion active monthly users. Along with social media platforms, Instagram has also evolved as a leading marketing platform for marketers.

The marketing potential it holds is beyond the imagination of ordinary users. Organizing a user-generated content campaign on Instagram is an excellent way of marketing the product to a larger group of people in an effective way. There are many examples of successful user-generated content campaigns on Instagram.

So, in this article, we are going to discuss what is user-generated content, and how you can organise a perfect user-generated content campaign on Instagram.

Let’s go!

What Is User-Generated Content?

Any form of content that is created by the users of a brand to share their experience with the brand is known as user-generated content. People are not paid by marketers for creating the content. They do it with their own free will. UGC can be in any type like

  • Photos
  • Texts
  • Videos
  • Reviews

There are only some of the significant types of user-generated content. People are allowed to create content in any form.

Now, let’s discuss how to run a successful user-generated content on Instagram.

Steps To Run A Successful User-Generated Content On Instagram

1 Create a brand new hashtag for the Instagram

The first step is to create a fresh and easy to remember Instagram hashtag. You should give and easy way for the audience to submit their posts.

Thousands of hashtags are created every day. So tour hashtag should be unique and tricky enough so that people could remember when they post on Instagram.

2 Encourage your users to share their photos using the hashtag

After creating a hashtag now, it’s time to encourage the followers to use the hashtag while sharing content.

Organizing a UGC campaign is one of the best ways to engage the users and encourage them to share the content using your hashtag.

3 Collect the User-Generated Content

Once you create a hashtag and encourage the users to share the content using a particular hashtag, now it’s time to collect the best user-generated content.

There are many tools available in the market that may help you to curate the content in an organized way.

4 Post UGC along with the regular content

After collecting the best user-generated content for your brand, now its time to plan how to use the user-generated content on Instagram along with the regular content. It’s easy to share user-generated content on Instagram.

Make a plan to post regular content along with the UGC. This is one of the best ways to impress the audience. People love to see and get engaged with the user-generated content on social media.

Embedding UGC, along with the regular content, is one of the best ways to showcase your content to the audience. Always remember to give proper credit to the real owner of the content while using UGC or else you may face some legal issues.

A New “Request a Quote” Button Added by Google to Business Listings in Search Results

Google has now started adding a large “Request a Quote” button to the most eligible business listings in its search results.

Recently, Joy Hawkins first spotted this feature in the search results and she was quick enough to share a screenshot on Twitter:

The “Request a Quote” button will also appear in the mobile search results when somebody searches for the business name.

Since a lot of people are able to get the “Request a Quote” on their business name’s search results, it is pretty sure tht it is not a test by Google. Google have started rolling out this feature, but right now it is limited only to a certain business listings.

The businesses that have opted for the Google My Business messaging feature will have a “Request a Quote” button added to their business listing.

If you have not turned on the messaging feature on your business listing, then you can do it by the following steps given below:
I, along with others, can replicate this feature which means it’s not just a test. However, it is limited to certain business listings.

  • Open the Google My Business app.
  • Open the location you would like to manage.
  • Tap on Customers.
  • Tap the Messages option.
  • Tap Turn on.

The messages that you receive from the customers can be viewed and replied to from the Google My Business app. The Users will receive their messages on their Google Maps app.

The new feature introduced by Google has huge potential to generate more number of leads for the businesses. This feature will help in keeping and retaining on the Google search platform.

With the new “Request a Quote” button, the users need not visit the business website to get a quote. It can all be done from the Google’s new feature itself.

The “Request a Quote” button might not be doing it big for generating traffic, but when it comes to lead generation, this feature is considered to be the best option.

Google will be getting you enough leads, but it will not be through any kind of website traffic. So the website traffic will not see any increase, and it is upto each business owners to decide whether to use “Request a Quote” button or not. But such a thing has not be talked about much as it is just the initial stage.

Now You Can Visit Web Pages Easily From Google Image Search Results

A recent update to Google Image search results has made it easier for the users to visit the original landing page on which the image is actually featured on. This is really going to be helpful to searchers and also will result in more organic traffic for the website.

But all the websites will not be able to avail this feature. The websites that are coded in AMP HTML will only be getting this benefits for their images.

This is mainly because the new feature depends heavily on AMP to load the instant preview of a web page. The new feature by Google is called “Swipe to Visit” and was unveiled at the Google I/O event that was held earlier this year.

When you do an image search and selects and image from the mobile search results, you will be able to see a preview of the web page header that appears at the bottom of the screen. Remember that you can see it only if it is an AMP page.

The users can then swipe up on the web page header to load the page in full instantly. Once you have done viewing the web page, you can simply swipe down and continue with your image search.

Google has explained how it works and in an announcement Google said that

“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

As per Google, the speed and convenience that is offered by the Swipe to Visit feature increases the chances of the users visiting the web page. As once the user thinks the result is relevant to his search queries, he will surely try to visit the website using the swipe to visit feature.

The websites that already support AMP has nothing more to do so as to optimized the web pages for the Swipe to Visit feature. But if your website does not support AMP, then you will not be able to get the benefits of Swipe to Visit feature.

From the coming weeks, the traffic data and details from the AMP in Google images will be made available in the Search Console tool.

Microsoft Dynamic Search Ads Now has Longer Titles and Descriptions with the New Update

Search advertising is an area which has a huge amount of competition, and Google clearly leads the pack. But there are other advertising platform, which are also used by various advertiser. All those advertising comes with various updates on a regular basis, survive the tough competition. Microsoft Advertising is recently updating its dynamic search ads and with the new update the ads will be having longer titles and an additional field for description..

The new update by Microsoft, makes it’s dynamic search ads to be comparable enough with Google’s and this is indeed a great news for those who use Microsoft’s advertising platform for their business or clients.

The updated ads of Microsoft will now allow you to:

  • Make use of an additional description field, and now you will be having a maximum of two descriptions in total.
  • You can have upto 90 characters each for the two available descriptions.
  • You can make the most out of longer dynamically generated ad titles.

Microsoft recommends its users to make use of the additional description field, so that the ads appear more specific with information that are enough for grabbing attention. This will also give you more space for explaining your ad copy.

But the second description offered by Microsoft advertising platform need not show up on all the devices. So as an advertiser, you need to include the most important text ads in the first description field. If you include your important text in the second description field, you might face the chances of those text not displaying in certain devices.

Dynamic Search Ads in Microsoft can be created via the Campaign Management or Bulk API.

The latest update is available in countries that supports Dynamic Search Ad campaigns. The current list of supported countries include US, UK, France, Germany, Canada, and Australia. But it seems that this feature will be gradually rolled out into other countries as well.

Google Updates its Maps App with the Ability to Edit Business Information

Google has made another major update to its the Maps app on iOS, and with the new update, Google allows business owners to edit their listing information without having to leave the app.

The new update will make it easier for the verified owners and managers to edit their respective business profile.

This feature will be very helpful for business owners, when they look up to their own listing in Google Maps.

It will be helpful for you, when you might be checking your business listing to see if there are any new reviews or customer photos and finds spotting an inaccuracy in the business profile.

It will also be helful, when you have changed your business hours or stopped offering a particular service, and these change are not reflected in the business listing.

Now you can easily update the information immediately through the Maps app, rather than exiting the app and using a mobile browser or the Google My Business app.

Google Publishes the New Guide for JavaScript SEO Basics

Google has recently published a new developer guide that helps you to get more information about the basics of JavaScript SEO.

Google’s Martin Splitt and Lizzi Harvey wrote the guide for JavaScript SEO basics. Martin Splitt has become an expert on JavaScript SEO, and have recently produced a video series on the same.

The guide on JavaScript SEO Basics contains over much of what was covered in his video series and it mainly focuses on getting the JavaScript content indexed by Google.

As stated above, it covers just the basic and there is nothing more basic to SEO than getting your content indexed by Google. [Read more…]

LinkedIn Comes Up with a New Method for Lead Generation Through its Pages

In its latest update, LinkedIn has come up with a new method for generating leads through its pages. LinkedIn has decided to roll out its new tool that will help in generating leads through the pages and also measuring its overall results. As per its recent updates, LinkedIn has decided to introduce custom Call-to-Action (CTA) buttons on its lead generating ads. Initially they only had the option to add the button called “Follow”, and after getting various feedback from page admins, they have decided to include new customized call-to-action button on their ads.

The custom CTA buttons in LinkedIn can help you generate leads in a better way. The current custom CTA button option are:

  • Learn More
  • Contact Us
  • Sign up
  • Register
  • Visit Website

[Read more…]

Tips For Instagram Marketing To Grow Your Business

If you are an e-commerce business and still are a ghost on Instagram, then you better have a good reason for that!

Having an active presence on Instagram for your business is no more just a matter of choice but a necessity. Instagram is a part of our lives now, and crucial for many businesses.

With the right Instagram marketing strategy in your arsenal, you can grow to be an influential brand on Instagram.

Realizing this utter importance of Instagram for your brand marketing purposes, this article is all about the trending tips for Instagram marketing which are very much required to grow your Business on Instagram.

So, come let’s start the ride!

1. Switch To Instagram Business Profile

It is the first and the foremost thing you need to take care of. Being a business yourself, having an Instagram Business profile is so imperative. Having an Instagram Business Account gives you Instagram insights like Gender, Age Range, Top Locations, etc.

It gives you all related information regarding your account and how your posts perform. It also gives information like changes in number of followers, total impressions, reach, posts, followers, profile views, website views, and so much more. All this helps you to finally analyze your overall Instagram marketing campaign.

2. Figure Out Your Audience’s Interest

Your audience should be your first priority. That’s the thumb rule for any marketing strategy. You might create an amazing Instagram post but what use is it of if it doesn’t resonate with your audience’s interests. They are the ones who will engage with it in the first place.

As discussed above, Instagram insights help you get a better understanding of your audience’s interest by giving you details like demographics, impressions, total clicks, locations, etc. All this information helps you give a deep understanding of your audience’s behavior and interests, hence, helping you to funnel your Instagram marketing strategy accordingly.

3. Share User-Generated Content

Instagram is a great place to discover and post user-generated content. People literally post their entire lifestyle on Instagram like what are they eating, what are they wearing, where are they visiting, or what are they watching. Every post like this acts as a user-generated content for one brand or other.

Brands generally discover such user-generated content through mentions, tagged, or hashtags and repost them on their official Instagram profile in order to showcase real life user experience with their brand. This helps to enhance their brand image and grow user trust in the brand.

4. Embed Instagram Feeds On Your Website

Another way of putting the user-generated Instagram content to your marketing use is by embedding those Instagram feeds on your official website where your website visitors get to see the social proof for your brand in a very visually appealing way.

Also, embed Instagram feeds on your website, and let your website visitors see your social side which they might be earlier unaware of. Also, it helps to improve your website’s overall performance by improving it’s visual appeal, increasing the dwell-time, enhancing the conversion rates, reducing the bounce rates, etc.

5. Know When To Post

Just posting on Instagram is not enough. Posting it on right time is. You must post when your post reaches to the maximum target group and gets the most impressions.

According to research, the best days to post on Instagram are Monday and Thursday while Wednesday is moderately good. On the other hand, Sundays are the worst days to post on Instagram. The best time to post is 8AM- 9PM and 2AM. The recommended frequency of posting content on Instagram is 1-2 posts per day.

6. Use Interactive Brand Hashtags

Using relevant and interactive hashtags is imperative for a successful Instagram marketing campaign. Hashtags help you categorize and organize your images and videos on Instagram. It is an easy way of tagging your content making it easier for others to find it.

Your hashtag could be generic or very very specific as per the requirement of your Instagram marketing campaign. Your hashtag must be simple and really interactive. It helps you initiate immediate engagement. Your customers and followers can use this hashtag to share user-generated content for your brand on Instagram.

7. Use Instagram Stories Effectively

The 24-hour disappearing stories is a great Instagram feature. It is like a gift for marketers. These stories help you narrate a whole story in a really engaging manner segmented into multiple stories.

What makes these stories different from a regular Instagram post is it’s slideshow format and the fact that they are not permanent and just visible for 24 hours only. This helps to create the required FOMO effect in the minds of your users.

You could also use this feature to make an announcement for a new post, some offers or discounts, events, etc. You could show a celebrity endorsing your product or the story behind the cameras.

Over To You…

These were 7 important tips to reinforce your Instagram marketing strategy and now it’s time to put them to use. Post at right time and on the right day and never forget to track your metrics.

Try the best Instagram marketing and embedding tool for your marketing campaign and let your brand grow and flourish on Instagram.

Succeed in Business with Better Data Quality Management

Data is very important in every organization, and this is the reason why businesses need to rely on practices that would help manage it effectively. Data quality management (DQM) comprises of the best practices that help businesses to acquire and maintain data of high quality. What is data quality? Data quality is that kind of data that can serve the purpose it was intended to without compromise. Such quality can only be achieved if the company is willing to take advantage of DQM. Effective DQM will help in the acquisition of data, processing, distribution, and protection from theft, among other cyber-crimes. To make sure that your organizational data is well-managed, use the following tips to improve your DQM practices.

1. Ensure Data Availability

One of the main roles of DQM is the acquisition of data because there is no way you are going to manage data if it’s not available. Therefore, use every possible way to garner information both from organizational databases and from third party sources. Some of the sources you could use include ERP applications, legacy file structures, ERP applications, partner systems, data warehouses, or EDI transactions, among others. Having as much data as you can might make DQM more effective that it would be, with fewer data.

2. Work With The Right People

For proper functioning of data quality management, you will need to work with people who understand the processes involved and those who value data. In this case, hire data stewards to oversee the data management programs. The people involved include DQM project manager, data analyst, and a change manager. All these will handle different roles and responsibilities to ensure DQM works as expected, and the organization can enjoy maximum benefits.

3. Focus On Data Profiling

With DQM, you will need to continuously improve the quality of data if you want to get the best out of it. You do this by data profiling, which involves carrying reviews on available data, comparing data from different sources, using statistical models to evaluate it, and providing reports of the outcomes. These processes will help you to identify areas where your data needs improvement or areas that require advanced programs for proper management.

4. Define Quality Rules

You will also need to define the quality of data you want your data to reflect. This is where you incorporate elements that describe data quality. The elements include accuracy, consistency, completeness, orderliness, timeliness, and integrity, among others. Set the rules you want to see for each data field and if possible, award a threshold that must be met for each. This is an essential step in making sure that DQM works perfectly because data will only be considered viable after complying with the rules set.

5. Measure And Repair

With DQM, you will be able to measure your data using different metrics for consistent quality of data. The rules you have set for each data field should help to measure if the data you have is compromised in any way. Identify and capture patterns during recording or in every process of DMQ, and it will help you define specific characteristics of certain data. Sometimes it is good to use software to measure and provide a report on the quality of data, and once a compromise is identified, look for ways to solve it. Start by identifying the root cause of the data issue before formulating a remediation plan. It is okay to review your rules to make them better and perfect quality of data, which translates to an effective DQM.

Importance Of Quality Data Management

• Better decision making through the use of reliable data

• Ability to comply with regulations due to improved transparency

• Improved security for organization information from advanced data management

• Increased profitability because quality data can easily be monetized

• Presence of accountability and enhanced performance by all parties

• Easy measurement of data and provision of room to improve data management

Best Examples Of User-Generated Content Marketing Campaigns

It is basic human nature to form communities around work, common interests, and passions. Social media platforms have just transformed this community formation into a virtual one and eased up the whole process.

Sharing user-generated content often aids the formation of these communities by influencing the way we connect with one another through shared stories and experiences.

Hosting UGC campaigns to display earned media for your brand to your audience is a great way to leverage the ongoing trends for your brand promotion. The cost-effectiveness and marketing potential of UGC campaigns can be a great addition to the promotional efforts of your brand.

This article presents you with examples of brands which successfully employed UGC campaigns for their marketing purposes and were able to boost audience engagement by great scales.

User Generated Content Marketing

User Generated Content Marketing

Come, let’s have a look.

1.  SouthStar Communities
Building Trust By Displaying User Experience On Website’s Homescreen

SouthStar Communities, a real-estate development Company, portrays happy users and their experiences by displaying their social media posts.

What it did was, it embedded a social media hub on the home screen of its official website which displayed photos of actual users and customers of their real-estate projects fetched from their social media profiles, and thus displays social proof of the quality of their projects.

This build users’ trust in the Company, gave it wide social acceptance and helped to spread the awareness about the Company and its projects. User engagement was significantly boosted. Website’s performance hiked to new levels.

2. Pedigree Australia- Dog Selfie Campaign

Pedigree Australia’s Dog Selfie campaign aimed at spreading awareness about the importance of maintaining a clean and hygienic mouth for dogs.

In order to spread this cause, the brand encouraged the dog owners themselves to post selfies with their dogs using the hashtag #HollywoodSelfie on social media.

The campaign attracted immense positive response and dog owners overwhelmingly posted selfies with their dogs using the dedicated hashtag. The campaign was fueled to great success with the earned media inspired an emotional connection was ignited with the campaign.

3. SMW Dubai-

Social Media Week, a leading news platform and worldwide event that focuses on the impact of social media. An important source to understand the basics of human connectivity and social media.

During one of its events/conferences in Dubai, SMW actually displayed user-generated social media content to boost audience engagement and interaction with event happenings. Attendees and non-attendees could share their feedback, opinion, join in a conversation and be a more integrated part of the whole event.

User-generated content produced during the event conversation also helped in spreading awareness about the event and hence, widen the radius of word of mouth marketing. Thus, given the heightened level of user engagement and event ROI, it was declared a great success.

4. Pride Social Wall By Facebook

Facebook has always been a forerunner when it comes to social causes. On the eve of Gay Pride Week, the team at Facebook Israel came forward and showed its support to the cause by displaying user-generated content to the audience and visitors of the events via a social wall, called The Pride Wall.

User-generated content from Instagram like live updates, posts, images, videos, etc. was being displayed which initiated a buzz around the cause, thus attracting immense contribution from those who were supporting the cause. Social Media was flooded with related posts and the cause got immense support from everyone.

5. Sunburn Music Festival

The popular Sunburn Music Festival has turned into a tremendous attraction point for youth-centric brands and crowd. The event organizers decided to further enhance the enthusiasm of its young demographic crowd by displaying their social media post around the events to a wider crowd out there.

The excited and lively crowd jumped on to the opportunity and flooded the social media with user-generated images, videos, tweets, and posts which were later displayed on the social wall to the attendees of the event during the event. This hyped the popularity of the event not just at the venue but also on the social media platforms. The event ROI was increased by multifold.

Key Takeaways

Launching UGC campaigns to boost your brand image and spread awareness about it is a really great and a strategic marketing decision to take. It is not only cost and time efficient but also an amazingly interesting way to make your users interact with your brand.

Do you know of any other such user generated content marketing campaign that delivered wonderful results to the brands running those?

Feel free to drop your opinions in the comment section below.