Setting Up Events in Google Analytics as Goals

Events in Google Analytics are the interaction or actions of website visitors and which can be tracked independently. Some of the major actions that can be tracked through Events include a button click, a download, playing a video, ad clicks etc. Event tracking becomes handy when we need to track some precise user actions on the website and analyse based on that. Event tracking is implemented by integrating a small piece of script on the website and Google Analytics has syntax for that code and we just need to customize it.

In Google Analytics, Goals are an amazing feature which helps you to track or measure your online marketing activities. Goals help you to identify whether your online marketing campaigns have hit their desired targets or not. It helps you to track the overall conversion of your internet marketing campaigns and is an integral part of any digital marketing activity. Setting up a Goal in Google Analytics does not require customization of codes; rather you can do it from the Analytics dashboard without any difficulty.

In certain cases, the Events that you have created also need to be tracked as a Goal based on the objective of your Event. Here we need to set up the Events as Goals in Google Analytics, which can be achieved easily through some simple steps. The steps for setting up Events in Google Analytics as Goals are given below. (Remember that you have already created an event with parameters “category”, “action”, “label” and “value”.

1) Login to Your Google Analytics account and open the profile you want to setup the event tracking on.

2) On the top menus of the Analytics dashboard of the selected profile, click on the menu named “Admin”.

3) In the Admin page, you can see a link named “Goals” under the column named “View”.

4) In the Goals’ page click on the red button named “+ New Goal”.

5) Select a Template option and click the button named “Continue”.

5) In the next section, provide a suitable name for the Goal.

6) Under the section named “Type”, select the option named “Event” and click “Continue”.

7) In the next section, enter the category, action, label and value exactly as you used while creating your event.

9) Click “Save” goal and you have setup your Event as a Goal in Google Analytics.

The above given steps are sufficient for your to set up Events as Goals and the stats provided by this Goal can help you in identifying various measurable factors that can define the success of your online marketing campaign.

How to Create and Use Advanced Segments in Google Analytics [Video]

As we all know, Google Analytics is one of the most powerful and yet free web analytics tool that is available. In my personal point of view, one of the first things that I do while coming online is to log on to my analytics account and see the traffic stats for my different websites. Webmasters simply love navigating through the web analytics data for their website and Google provides one of the best and user friendly web analytics tool. [Read more…]

The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]

10 Key Benefits of PPC Advertising

Online advertising and marketing has come a long way and these days majority of the people are opting for online marketing and advertising channels. They seem to have ultimately found out that online advertising and marketing activities are the best way to project their respective products to a wider and targeted audience at a much affordable rate. Most of them might have tried out the traditional marketing activities in the past and after learning about the advantages and benefits of online advertising, they are ready to give it a try.

One of the most powerful and reliable online advertising strategy is the Pay-per-click method or rather known as PPC campaigns. PPC advertising has turned out to be one of the most reliable and efficient advertising method which can help in improving your ROI to a higher level. There are different PPC platforms offered by Google, Bing, Yahoo and Facebook and all of them have proved to be effective for advertising activities. In PPC model, you don’t need to pay anything in advance and rather you just need to pay for the clicks and only after your ads are clicked. PPC ads are displayed mostly in the search result pages and also in various other website which serves different types of online advertisements.

PPC advertising has a lot of benefits over other online advertising platforms and this is one of the major reasons why PPC advertising is becoming more popular these days. Here are 10 of the key benefits of Pay-per-click advertising campaigns, which I have sorted out from my personal experience.

1) Precise
Unlike any other online advertising methods, PPC is very much precise and can be used for calculated marketing activities which can bring out a better ROI.  Most of the PPC platforms have some common features and the ability to conduct precise online advertising campaign is one the major reason why businesses go after PPC when it comes to online marketing and advertising.

2) Easy to Target
When it comes to advertising, one of the major things that you need to focus is the target audience who are likely to get converted. Pay-per-click advertising platforms make sure that your ads are delivered to the most targeted audience and do not waste your money by showing your ads for irrelevant audience. Targeted ad placements can really help in getting more gains through your online advertising campaign and will also help in improving your ROI.

3) A Good Supplement to SEO Campaigns
If you are running an SEO campaign, then include a pay-per-click campaign can indeed act as a good supplement to your SEO campaign and also helps in getting some fast traffic and leads. Most of the time, SEO activities take some time before starting to deliver the desired results and the implementation of a PPC campaign can really help you out. A PPC campaign can help you in getting a greater share of the clicks and leads along with organic traffic.

4) Fast Results
When the normal SEO activities will take some time to deliver the results, PPC campaigns help you in getting results faster. If you are someone who is looking for faster results on the search engines and cannot afford to spend time waiting for the results of SEO to show-up, then PPC is more suited for you. With Pay-per-click advertising, you can get immediate results on the search engines for your important keywords.

5) Easy to Manage
Another major benefit of pay-per-click advertising campaigns is the way they can be easily managed. Most of the major PPC has an amazing user friendly dashboard from where they can analyse and manage their pay-per-click advertising campaigns. You can make any kind of adjustments to your existing PPC ads so as to improve your overall advertising strategy. You can also manage your ads effectively by identifying the best ads, worst ads etc and act accordingly.

6) Easy to Measure
One of the most important aspect of PPC ads is that it provides data that makes it very much easy for you to measure the effectiveness of your ads. You can accurately measure the effectiveness of you ads and can determines whether you are investing your money at the right place. It helps you to determine whether you are getting the desired output through your investment in the pay-per-click platform. Ultimately you can make changes or make other important decision to come up with a better ROI plan.

7) Pay as You Go
“Pay as You Go” is one of the most common slogans that is associated with PPC platforms, and this is something that distinguish PPC with other advertising platforms. In a pay-per-click campaign, you need to pay only when somebody clicks on the ad and this payment is initiated only when the action is done. You do not need to pay in advance and only need to pay after the action, which is really an interesting advertising feature and this is something that attracts a lot of organizations and companies to move towards PPC advertising for their businesses.

8) Easy Budgeting and Bidding Option
Creating and managing your marketing budgets is a hectic task in the general advertising scenario, but when it comes to PPC, all your budgeting and bidding options look easier, as the dashboard offers a much user friendly and interactive place to manage your advertising budgets. Since Pay-per-Click campaigns mainly works on bidding at the right time, the dashboard offers an amazing feature to manage your bids as well.

9) Guaranteed Placements
With an SEO campaign, you will never be able to guarantee any sort of placements on the search result pages. But with a pay-per-click advertising strategy you can very well guarantee placements for your major keywords on the search result pages. This is something that makes PPC advertising stand apart from the rest of the online advertising methods and if you can guarantee placements for your keywords, then you will have a chance of getting better conversion rates on your landing page. If your landing pages have enough qualities when viewed from an online marketing point of view, then you are sure to get a better conversion rate.

10) Very Much Affordable
Even if you have to pay for your PPC advertising campaigns, the amount is very much affordable when compared with other advertising platform. You only need to pay for each clicks and even that payment is too low in comparison with traditional marketing and advertising channels. If you have a small amount to invest, you can run a PPC campaign and it will automatically expire when your budget is finished. So anyone with a small amount of investment can start a PPC campaigns which makes PPC one of the most affordable advertising platform available so far.

8 Important Traits of an Ideal Landing Page

Landing page is one of the most important ingredients of any online advertising or marketing campaigns. A well designed and developed landing page can make sure that you meet success with your online marketing campaigns. In the current trend of online advertising, marketing, SEO, email marketing and other online promotional activities, you need to have a great and amazing landing page to stay ahead in the marketing. Without a decent landing page, your online marketing activities are bound to fail, irrespective of the amount you are spending on it. These days advertising agencies are investing a lot on their landing page design and functionalities to get the most out of the online marketing activities.

Here are some important points or features of an ideal landing page that I have gathered from my experience so far. There are a lot of features missing from the list and I have just picked up the most generic and important ones that can be shared. So if you are into online marketing and looking for ways to improve your leads and enquiries, the first thing that you need to do is to improve your landing page and its user experience.

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Converting Your Talents into Money with AfilioPlace

Most of the us always look for earning money from the internet as there are a lot of opportunity for skilled IT professionals to earn money from the internet. One of the best method for making money from the internet is affiliate marketing and these days a lot of people are making handsome income from various affiliate marketing activities. There are a lotf of affiliate marketing platforms available, that helps you to make real money and you just need to select the perfect affiliate marketing niche that suits your interest and talents.

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Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of the search results, especially when they come across websites that are not at all mobile friendly.

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Conversion Optimization Strategy and its Importance in SEO

Conversion optimization is one of the terms that is often recently heard in the SEO arena and this is one area which makes a successful completion of your SEO campaign. Unlike other regular SEO activities, conversion optimization plays a key role in your overall SEO strategy and helps in improving the conversion rate of your website. A site with poor conversion optimization strategies cannot be expected to bring you huge online enquiries or leads.

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SEO Specialist and Social Media Manager Among the Jobs with Highest Work-Life Balance

Maintaining a healthy work-life balance is one of the most difficult things in today’s competitive world. Most of the professionals are always tied up with their work at office and rarely gets enough time for personal life. In short majority of the professionals do not enjoy a healthy work-life balance, which indeed will pose serious problems to their personal life. If you are not able to maintain a healthy work-life balance, then your health will also suffer along with additional stress and mental pressure.

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10 Easy Methods to Improve Your Facebook Business Page

A Facebook Page is something that has become a mandatory thing for all those who likes to promote their business on the internet. As Facebook is the most popular social media website and have a huge audience base, creating a Facebook Page for your business can really be beneficial. There are a lot of business organizations who have made it big with Facebook business page and Facebook has a lot of advantages for those who are doing online marketing activities for their business. Facebook is widely regarded as the best online marketing platforms available and is something that can make your business go viral and building a strong brand name.  The various features

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