New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12.

1) New and Refreshed Design
When compared with the previous version of Google Adwords Editor, the version 12 provides a new and refreshed design layout. The look and feel of Google Adwords Editor 12 have changed considerably and the design looks pretty clean and more professional. This time, Google has given much more importance to product usability based design so that the users will not find any difficulty in using this tool.

2) Facility for Custom Rules
Custom rules are one of the most important features of Google Adwords and in the previous versions of the Google Adwords Editor, the users were not able to setup the custom rules. But with the new Adwords Editor version, you can easily set up custom rules for your campaigns, for improving your overall campaign performance.

3) Fast Downloading
The downloading of data from the online account to the Adwords editor has improved when compared with the previous versions. The Google Adwords Editor 12 has come up with a much improved downloading speed and you can see that your data is downloaded in a faster mode.

4) Maximize Conversions Bidding
Google had recently released a feature known as “Maximize Conversions” which sets the ideal bid for each auction so as to get the most conversions out of it. The previous versions of Google’s Adwords Editor did not have this feature, but the new version has included this feature in it.

5) Ability to Upload 20 Images and Videos
The new Google Adwords Editor 12 allows you to upload 20 images and videos to make your ads more attractive and interactive. This is considered as another new feature, as the previous versions did not allow to upload such a huge number of images and videos.

6) New Customization for Responsive Ads
The Google Adwords Editor 12 has come up with new customization fields for responsive ads, which helps to make your ads look more attractive and compelling. This will helps to optimize and improve your responsive ads so that you get the most out of your ads.

If you have not tried Google Adwords Editor 12, the upgrade or download it online and see what all other new feature you can experience. There are still other small new features that might be useful for the Adwords professionals in one way or the other.

5 Reasons Why You Should get a Windows Phone

With iPhones and Android handsets taking the big share of the smartphone market, Windows phone is often unnoticed by most customers in their procurement decisions. However, the Windows Phone is now making a great comeback. This time the OS found a home in one among the most cherished smart devices in the business. The newest HTC one M8 along with windows has offered a fresh new charm to the Windows 8.1 and also utilizes a prospective to experience the OS on an outstandingly designed phone.

microsoft windows surface phone 10

 

Most of the people do not even take Windows phone into their consideration and the ones that do find a few reasons to dismiss this platform and switch in the iPhone or Android bandwagon. Though, windows might not be the apt answer for everyone, but here are some top reasons to complement why buying a windows phone may be a smart decision;

  1. Ease of use and simplicity

To deliver an enjoyable and gratifying experience, devices should be extremely easy to utilize whether we are speaking about finding an app, adjusting system settings, or configuring the home screen or start screen to the user’s desires.

In this regard, certainly windows phone does not dissatisfy its users. Users can also populate their smart device’s start screen with a great number of live tiles and place them based on their needs and desires, the apps are listed systematically in alphabetical order and also the setting is very much easier to explore and tweak.

Additionally, windows phone is highly easy to navigate as well. One can view their pinned live tiles simply by swiping vertically on the device’s start screen, the app list can also be triggered by a single swipe to the right aptly from the start screen and all the settings appear as an app inside the applications list.

  1. A consistent look

It is very easy to identify a Windows phone app even from some distance. The chunky buttons, design aesthetic, elegant lettering cover each and everything from Facebook to Spotify. When compared to the wonderful and weird interfaces which pop up across Android and iOS it is certainly a welcome change to dive into latest mobile platforms that’s recognizable and consistent. Windows phone has thrived in bringing a unified appearance to its menus and apps.

  1. Cortana

This Windows phone feature is undeniably a great plus for windows phone. Cortana is anthropomorphic, this signifies that you can now have a conversation with her and due to this fact; she manages to win over the renowned robotic Google Now responses.

Checking flight times, scheduling appointments, tracking new stories and giving directions, all these are within the Cortana’s great proficiencies right from the off. Not just that, Cortana gets cleverer and smarter as you spend lots of time together. Cortana aids in Windows Phone’s multitasking abilities.

  1. Pin what you desire and who you desire

Albeit windows phone is easy and simple to use, it is also relatively powerful. The OS allows users to make the most out of their start screens via live tiles. Users can pin all of their installed applications in order to view the very latest updates without even needing to open them. Groups of people and contacts can be pinned on their start screen as well.

  1. The action Centre

The action centre which is arriving with the latest Windows phone 8.1 brings the device platform’s notifications up to boost with iOS and Android. You can easily set up custom shortcuts within this Action centre for each and everything from camera app to Bluetooth and specific alerts can also be preview without opening the app.

Some Important Traits that an SEO Expert Should Have

To sustain in this high competence digital world you need to become an SEO (Search Engine Optimization) expert. Firstly, you need to understand what is it and how it works. With the help of SEO, it becomes easy for people to find your products or information on search engines. The SEO Experts needs to research and analyze the trends and best online practices to develop and implement strategies that improve search results.

Companies recruit SEO Experts with an aim to increase their website traffic. To make this happen SEO experts use keywords and keyword topics to improve the user experience and meet search engine guidelines.

If you are looking out for a career digital marketing or need SEO experts? This blog is for you, here are some traits which SEO experts should have. Read on!

Passionate
Having a passionate SEO expert in the organization is a dream of many employers. Some candidates might have years of experience in this field but if they are not passionate, it’s not of much use. Let me tell you why is it so, people get easily bothered when old tricks don’t work as they used to. But if a person is passionate about the job, he/she will come up with unique or new SEO techniques. A person having passion towards SEO/digital marketing will prosper on finding solutions to obstacles and roadblocks that may come up along the way.

Creative Thinker
Thinking out-of-the-box can lead to amazing innovations even in daily operations. By putting new and creative efforts each day by SEO specialists can take a company to the top. Efforts such as experiment with the usual software programs, looking for new tools to make the work easier and faster. SEO expert should not be afraid to try out his/her original tricks, this is what makes them stand out of the crowd.

Knowledgeable
In order to be a successful SEO specialist, a person should know or at least have a basic knowledge about other digital marketing aspects. Technical, On-page optimization and Off-page optimization are the three levels which Search engine optimization involves. Having a good knowledge and hands on experience in these things will help an SEO expert to decide the structure of a website. Moreover, link building and giving keywords and HTML tags to help increase search engine traffic to the website are some important traits of an SEO expert.

Collaborative
Achieving optimal or better search engine presence is a collective effort involving numerous areas of expertise such as technical SEO, on and off-site factors, strong content marketing plan, strategic analysis of the target audience, great online PR, social media and more. So, an effective SEO is able to collaborate with other experts and find ways to leverage their strengths to get results.

These are some important characteristics of a good SEO expert. For the people who are looking out for a career in SEO field, these qualities should be developed in you. Feel free to write us your thoughts about this blog in our comment box below.

Author Bio
Viren Sharma, is a passionate digital marketer and a blogger and likes to write and read topics around digital marketing, SEO and Social Media.

How To Gain Followers on Instagram

Instagram has emerged to become one of the most important marketing tools for businesses. In 2017, at least 70% of all businesses are expected to have an Instagram account. With a large user base of 600 million users, you are certainly missing out if you don’t have an active account for your business. To be popular on the platform, you don’t need exceptional writing skills or even photography skills. As long as you are creative and understand your audience, you can create quirky and entertaining content that will generate brand awareness and loyalty. Everyone loves a funny, clever or popular person, and the same goes for your business’ social media profiles.

The number of followers is a direct reflection of popularity and the number is a strong indicator of Instagram marketing success. Of course simply creating an Instagram account and posting beautiful pictures is not going to be that efficient. According to data compiled for a new infographic by website builder more than 95 million photos and videos updated daily, all your efforts could easily go unnoticed. Here’s what not to do on Instagram so that your audience remain engaged with your content and you gain more genuine followers.

  • Don’t post content without understanding the active times of your audience, which is dependent on your business and audience demographic. That being said there are general times when the platform is most active. Without considering the time and day of your post, it may go unnoticed.
  • Don’t post content several times in a day, clogging your followers’ feed. Your followers will be interested in knowing about your business as long as you don’t annoy them. Posting several times in a day will decrease the quality of your posts. As a result, your audience may unfollow you.
  • Don’t push the audience to follow you with every comment. Subtly encouraging users to follow is fine, but you should not overdo it as this will come across as insincere. Contests, giveaways and offers are a great way to gain new followers on Instagram, while offering the audience something in return.
  • Don’t post low-quality images. Instagram is a platform for visual content and nobody will like to see blurred images or pixilated photos. The network is meant to be used with modern smartphone cameras, but if you are using a meme or photo from elsewhere, zooming in before posting will help you check how high the resolution is.
  • Don’t sell your business on Instagram all the time. It is a marketing tool, but you don’t have to directly advertise in every post. Focus on increasing customer interaction to create a loyal customer base. Engage your audience in new ways and this will give a reason for them to follow your business.
  • Don’t post boring content. The audience is always interested in knowing what value you can offer to them and mundane pictures will not be welcomed by your followers. When you want to be popular on Instagram, you have to be quirky and honest. The Instagram business account should have an amiable personality so that people are motivated to follow you.

5 Amazing Content Optimization Tools

Content is one of the most powerful aspect of any Digital Marketing Strategy and a website with poorly optimized content cannot be expected to fare well in the online market. The content of a website should be optimized in the best possible ways so as to attract more organic traffic for the websites. For a website with huge content, it is often difficult to optimize it manually and this is where the use of various content optimization tools comes into play.

There are a lot of content optimization tools available online and using their services simplifies the process of optimizing the content for better search engine results. There are a lot of factors and criteria that decides the quality of the content and some of the factors include the length of the content, the keyword density, the use of latent semantic keywords, content uniqueness etc. Checking all these factors manually will turn out to be time consuming and hence we should look for some smarter options. The use of various content optimization tools can really help you out.

Here we will go through some of the important content optimization tools that are available and can be used for your website.

1) GradeProof
Gradeproof is another tool that helps to proofread your content and make it perfect using various artificial intelligence algorithm. The tool uses a rephrasing technology that will help to refine and correct your content. This is a handy tool when it comes to optimizing your content for better results and also make your content more accurate and perfect. The tool is available free and you can try it now if you are serious about the content of your website and its performances.

More information about the tool is available at https://gradeproof.com/

2) Hemingway App
Hemingway App is a desktop app helps to make your content bold and clear by various methods. The app helps to identify lengthy and complex sentences and prompts you to split it into short or simple sentences. It also helps to improve the readability of your content so that the visitors does not drop out too easily. The apps provides different colors to the sentences that has issues and the color vanishes only when you fix the issue associated with a particular piece of content.

With the help of Hemingway app, you can make your content more neat, clean and optimized well enough for better search engine results.

Visit http://www.hemingwayapp.com/ for more details.

3) Thesaurus
The Thesaurus tool is another important content optimization tool that makes the grammar of your content perfect and thereby improving the readability and overall quality of your content. The Thesaurus tool helps you to research more on the synonyms and antonyms of a particular word and thereby making your content more unique and attractive. It also helps to optimize your content for a variety of related keywords and improves the overall search engine visibility of your content. This tool is also important for those who are serious about optimizing their content to a higher level.

The tool is free and can be accessed by anyone. Visit http://www.thesaurus.com/ for more details.

4) LSIGraph
The LSIGraph tool is an amazing free content optimization tool that I have come across recently and was pretty much satisfied with the way it works. The LSIGraph tool is Latent Semantic Indexing (LSI) Keyword generator that can help in enhancing the overall SEO activities for your website and its content. You just need to enter a particular keyword into the tool and it generates a list of LSI keywords that are related to the keyword that you have entered. Latent Semantic Indexing Keywords holds high value in the search engine ranking algorithm and it is very much helpful when you have a tool that can fetch you a list of LSI keywords for your SEO enhancements. The LSI keywords can be used in your content to optimize it for better search engine results and the best part is that this tools comes free as of now.

Visit http://lsigraph.com/ to experience this content optimization tool in a better way.

5) Readability Score
If you want to improve the readability of your website content, then Readability Score is the best tool that you can rely on. This tool helps to improve the text quality and overall readability of your website content. If you are passionate about optimizing the content of your website, then you should try the Readability Score tool which can help you in improving the quality of your website content. The price for subscribing this tool is also not too much when compared with the benefits that it can provide to your content.

With this tool, you can either check the readability of a particular URL or a document based on your requirements. This is a tool that should be subscribed by a content developer as well as SEO professionals to take the search engine visibility of their respective content and website.

Visit https://readability-score.com to know more about this amazing content optimization tool.

Apart from the above mentioned tools there are many other tools available online for optimizing your online content and all the tools have their own benefits and disadvantages. So based on your digital marketing requirement, you need to come up with a plan on which tools to select and which ones to reject. Since content optimization is an integral part of an SEO campaign, one should never underestimate the power of these tools. If you use various content optimization tools for your website content, then you can easily improve the overall quality of your website and improve the search engine visibility.

It is always better to rely on various online tools available online to optimize your content and using content optimization tools can really make it easier for you to improve the content quality. If you are not willing to spend money for the tools for content optimization, then you can still persist with the tools that are free of cost.

Hope you enjoyed the list and would start trying these tools if you haven’t yet used them for your content optimization strategies.

Social Media – The Best Way to Boost Your Business

If your business has yet to embrace social media as a marketing tool, you may soon find yourself in the minority. This year companies are predicted to spend a total of $11.72 billion on campaigns that utilize the likes of Facebook, Twitter and Instagram. This has been predicted to increase to $17.34 billion in 2019. There are many unique ways in which social media can help boost business depending on the target audience and individualised goals. This article alongside the adjoining infographic designed by the team at skilled.co, looks at how social media is becoming an integral part within people’s personal and professional lives. [Read more…]

Time to Embrace Mobile Optimization of Websites

For the last few years, we have seen Google giving some kind of priorities to websites that are optimized for mobiles. Most of the non-mobile friendly websites were getting enough organic traffic back then and the webmasters were hesitant to go for mobile friendly website. But soon some of the websites started loosing out organic traffic and they were forced to go for mobile friendly websites. Some websites still got steady organic traffic even without being optimized for mobiles. [Read more…]

Simple Methods to Rank Your Website Higher in Search Engines

These days, it looks very much difficult to rank your website higher in the search engines as there are a lot of competition that your website needs to face daily. Most of the website owners hire professional SEO agencies or professionals to optimize their websites. Most of the SEO agencies adopt the latest and different forms of SEO activities to rank the websites higher in the search engines. Seeing all these, a webmaster who cannot afford to hire a SEO company will think it near impossible to rank their website higher in the search engine search results.

For a big website like eCommerce or other business websites, it might be better to hire a SEO agency for better search engine rankings. But for medium websites, there are various things that you can do on your own to rank your website higher in the search engine results pages. You might not be having the skills on par with any of the SEO professionals, but adopting some of the basic SEO guideline and techniques can take your website to a better position. At the same time, during the course of time, you can also be able to become a seasoned SEO professional by implementing and testing a lot of SEO activities on your website.

Here are some of the most simple SEO steps and methods that you need to adopt so as to rank your website higher in the search engines. [Read more…]

Productive Ways to Get People to Read Your Content and Te-Tweet

It is a great honor as a blogger, when your content will re-tweet again over the time. The reason is that it will make your presence on the internet more pleasurable as well. Since, some productive ways have to be taken by you for re-tweeting the content. Actually, what happens is that, your positive attitude towards the content development will be more effective and you will able to produce the quality content as well. One thing is sure that your audiences are the prime broadcasters of your works. Therefore, you have to comply their expectations through your content.

Quality
It is a vital issue for you. The reason is that it will create a better atmosphere for your content. Actually, the quality of the content depends on the various factors like information, idea, Search Engine Optimisation ( SEO), platform and others. However, one thing has a similarity, which is that there should be coordination between these factors. Otherwise, it will never be a successful one. Actually, quality is the surveillance point of the performance. Therefore, the content should integrate all its features tightly as well. It is true that when quality shines, then the content will get its exposure more. It is observed that from ideation to completion, whole process of content development should maintain the quality and it should indicate its power in the market as well. [Read more…]

5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]