Google Search Console Can Now Provide Report on Same-Day Data

The Search Console tool is getting updated by Google and now it will come with the ability to provide fresher data for the users in the Search Performance report. Earlier the report in the Search Performance section was atleast a day older and this really prevented the users from getting more updated information from the tool. But now, SEOs and site owners from across the world will be very much happy as they will be able to get access to the same-day date once they log into their Search Console tool. The webmasters had to wait for several days to get data for a particular day and now with the latest update, Google Search Console tool is all set to make a big change in their reporting system. This update is considered to be a great enhancement of the previous report that was provided by the tool.

The SEOs and website owners will be now getting access to fresh and improved data from the Search Performance report and this feature was being requested by the Search Console users since a long time. Here are some of the changes that a fresh data from the Search Console tool can provide to the SEOs.

a) The ability to view the weekend performance of a website on Monday morning, rather than waiting until Wednesday.
b) Check the stats of the website as the first thing in the morning.
c) Opportunity to Check whether the traffic of the website has rebounded after fixing any technical issues.

The webmasters should also make a note of the fact that the that fresh data points will be replaced with final data points within a a few days. So we can expect that the fresh data might change a bit before it is finalized. Another thing that the webmasters need to know about the fresh data update is that it has not been yet supported by the Search Analytics API, and it is also not in the Discover report. But we can hope that both these limitations may be addressed and fixed in the near future.

There are also other important improvements that have been made to the Search Performance in Google Search Console. Apart from returning fresher data to the web site owners, the Search Performance report will enable a more clearer communication of the data timezone, which is indeed the Pacific time zone. The Search Console report also helps you in exporting performance data over a particular time frame of your choice and it makes easy for you to identify and analyze the trends and changes. All these updates are not yet live on your Search Console account and Google is still in the process of rolling it out.

6 Steps To A Successful Social Commerce Strategy

Introduction
Recent emerging trends have evolved social media into a commercial platform. Earlier social media provided opportunities for user attraction and engagement through marketing.

Nowadays the dynamic and vivid demands of consumers have made social media platforms to integrate commercial opportunities that gave rise to the term Social Commerce.

What is Social Commerce?


Social commerce as the name suggests is the use of social media networks for selling and not just for marketing. Social media is mainly the point of inspiration for consumers to buy products but with social commerce, you bring the point of sale to point of inspiration.

Social commerce provides a unified shopping experience through browsing, exploring, sharing, evaluation, and SHOPPING over social media networks.

In this digitally competitive world, the most challenging part is to get the consumer to engage with your brand rather than selling. With an effective social commerce strategy, you can fulfill both the purpose through a single channel.

We have formed some steps to guide you about how you can formulate a successful social commerce strategy.

6 Steps to Build a Successful Social Commerce Strategy

1)Social Media Selection Strategy
The first step here is to know the right social media platforms that suit your brand personality, product portfolio, and availability of interested audiences for social shopping.

You don’t need to have a social commerce strategy for all social networks just because there are multiple social media platforms and all have a huge user base.

Every social media has its own unique selling proposition so you need to
find the right fit for your needs. The aesthetics of your chosen social media platform(s) should align with your brand aesthetics for maximum positive results.

For example – If you are a fashion retailer, Twitter might not be the best choice for your social commerce strategy; instead, Instagram, Facebook, & Pinterest might bring better results for you.

2) Develop S.M.A.R.T Objectives

S.M.A.R.T is an abbreviation that stands for:
● Specific
● Measurable
● Attainable
● Relevant
● Time-Bound

If you don’t have an objective or goal that you want to achieve in your mind then any amount of investments or strategies won’t be able to get you results.

Identify what you want to achieve from your social commerce strategy and it should be specific, not vague. Also, it should be measurable so that you can create a more meaningful and performance-based strategy.

The objective should resonate with your brand identity and efforts. Also, you should be able to achieve the given objective and that too in a specific time period.

3) Aggregate Engaging Content
The most crucial element of any strategy relating to social media the quality of content that you will use in the campaign.

Content is what you will showcase to the users in different forms like Images, videos, or text as your social commerce strategy. If the content won’t be engaging or interactive to the users it will cause disinterest that will lead to no further engagement and eventually no selling.

You can create content on interesting or trending social topics that can garner a vast audience.

Besides, you can also aggregate user-generated content from social media to make it a part of your campaign for increased effectivity & influence. This will also help you build social proof along with conversions.

4) Make Use of Consumer Insights
There are various tools available out there like Google analytics that can help you gain insights into social media users and their social behavior.

Once you gain insights into what consumers are looking for, their search keywords, social hashtags used, clicks, shares, likes, comments, commercial activities on social media, and more such details.

You can then form a more refined and detailed-oriented strategy that can bring maximum possible returns on minimum investments. These insights will help you bring in more targeted and personalized elements into your strategy.

This is essential in social media as personalized promotion is highly effective in increasing engagement & conversions.

5) Streamlined Checkout Process
We have focused on the social part of social commerce but the biggest issue that arises is in the eCommerce purchase funnel that leads to cart abandonment and bounce rate.

If you are using social media for commercial activities then it is essential that you make the checkout process as easy, quick, and short as possible so that the user won’t have to waste much time.

Reducing the clicks, webpage redirection, and ultimately easy checkout will help in increasing conversions and sales.

Before forming your social commerce strategy, you should test your checkout process to find out any flaws or issues that can be improved so that it does not affect the real customers.

Conclusion
If you design your social commerce strategy after a comprehensive review and implementation of these 5 steps, you will have more opportunities to achieve your intended goals and objectives.

Social commerce is more than social media marketing, here you are selling along with the usual marketing and one mistake can cost you many customers in the long-run.

If you do it appropriately, social commerce will immensely help you build your brand image, revenue generation, social proof, customer loyalty, and distinct brand identity.

About the Author

Author Name: Alice Herman

Author Bio: I’m Alice Herman and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.

Author Twitter Handle: @AliceHerman_usa

Optimizing the User-Generated Content On Instagram

Instagram is one of the biggest social media platforms, with more than 1 billion active monthly users. Along with social media platforms, Instagram has also evolved as a leading marketing platform for marketers.

The marketing potential it holds is beyond the imagination of ordinary users. Organizing a user-generated content campaign on Instagram is an excellent way of marketing the product to a larger group of people in an effective way. There are many examples of successful user-generated content campaigns on Instagram.

So, in this article, we are going to discuss what is user-generated content, and how you can organise a perfect user-generated content campaign on Instagram.

Let’s go!

What Is User-Generated Content?

Any form of content that is created by the users of a brand to share their experience with the brand is known as user-generated content. People are not paid by marketers for creating the content. They do it with their own free will. UGC can be in any type like

  • Photos
  • Texts
  • Videos
  • Reviews

There are only some of the significant types of user-generated content. People are allowed to create content in any form.

Now, let’s discuss how to run a successful user-generated content on Instagram.

Steps To Run A Successful User-Generated Content On Instagram

1 Create a brand new hashtag for the Instagram

The first step is to create a fresh and easy to remember Instagram hashtag. You should give and easy way for the audience to submit their posts.

Thousands of hashtags are created every day. So tour hashtag should be unique and tricky enough so that people could remember when they post on Instagram.

2 Encourage your users to share their photos using the hashtag

After creating a hashtag now, it’s time to encourage the followers to use the hashtag while sharing content.

Organizing a UGC campaign is one of the best ways to engage the users and encourage them to share the content using your hashtag.

3 Collect the User-Generated Content

Once you create a hashtag and encourage the users to share the content using a particular hashtag, now it’s time to collect the best user-generated content.

There are many tools available in the market that may help you to curate the content in an organized way.

4 Post UGC along with the regular content

After collecting the best user-generated content for your brand, now its time to plan how to use the user-generated content on Instagram along with the regular content. It’s easy to share user-generated content on Instagram.

Make a plan to post regular content along with the UGC. This is one of the best ways to impress the audience. People love to see and get engaged with the user-generated content on social media.

Embedding UGC, along with the regular content, is one of the best ways to showcase your content to the audience. Always remember to give proper credit to the real owner of the content while using UGC or else you may face some legal issues.

A New “Request a Quote” Button Added by Google to Business Listings in Search Results

Google has now started adding a large “Request a Quote” button to the most eligible business listings in its search results.

Recently, Joy Hawkins first spotted this feature in the search results and she was quick enough to share a screenshot on Twitter:

The “Request a Quote” button will also appear in the mobile search results when somebody searches for the business name.

Since a lot of people are able to get the “Request a Quote” on their business name’s search results, it is pretty sure tht it is not a test by Google. Google have started rolling out this feature, but right now it is limited only to a certain business listings.

The businesses that have opted for the Google My Business messaging feature will have a “Request a Quote” button added to their business listing.

If you have not turned on the messaging feature on your business listing, then you can do it by the following steps given below:
I, along with others, can replicate this feature which means it’s not just a test. However, it is limited to certain business listings.

  • Open the Google My Business app.
  • Open the location you would like to manage.
  • Tap on Customers.
  • Tap the Messages option.
  • Tap Turn on.

The messages that you receive from the customers can be viewed and replied to from the Google My Business app. The Users will receive their messages on their Google Maps app.

The new feature introduced by Google has huge potential to generate more number of leads for the businesses. This feature will help in keeping and retaining on the Google search platform.

With the new “Request a Quote” button, the users need not visit the business website to get a quote. It can all be done from the Google’s new feature itself.

The “Request a Quote” button might not be doing it big for generating traffic, but when it comes to lead generation, this feature is considered to be the best option.

Google will be getting you enough leads, but it will not be through any kind of website traffic. So the website traffic will not see any increase, and it is upto each business owners to decide whether to use “Request a Quote” button or not. But such a thing has not be talked about much as it is just the initial stage.

Now You Can Visit Web Pages Easily From Google Image Search Results

A recent update to Google Image search results has made it easier for the users to visit the original landing page on which the image is actually featured on. This is really going to be helpful to searchers and also will result in more organic traffic for the website.

But all the websites will not be able to avail this feature. The websites that are coded in AMP HTML will only be getting this benefits for their images.

This is mainly because the new feature depends heavily on AMP to load the instant preview of a web page. The new feature by Google is called “Swipe to Visit” and was unveiled at the Google I/O event that was held earlier this year.

When you do an image search and selects and image from the mobile search results, you will be able to see a preview of the web page header that appears at the bottom of the screen. Remember that you can see it only if it is an AMP page.

The users can then swipe up on the web page header to load the page in full instantly. Once you have done viewing the web page, you can simply swipe down and continue with your image search.

Google has explained how it works and in an announcement Google said that

“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

As per Google, the speed and convenience that is offered by the Swipe to Visit feature increases the chances of the users visiting the web page. As once the user thinks the result is relevant to his search queries, he will surely try to visit the website using the swipe to visit feature.

The websites that already support AMP has nothing more to do so as to optimized the web pages for the Swipe to Visit feature. But if your website does not support AMP, then you will not be able to get the benefits of Swipe to Visit feature.

From the coming weeks, the traffic data and details from the AMP in Google images will be made available in the Search Console tool.

Microsoft Dynamic Search Ads Now has Longer Titles and Descriptions with the New Update

Search advertising is an area which has a huge amount of competition, and Google clearly leads the pack. But there are other advertising platform, which are also used by various advertiser. All those advertising comes with various updates on a regular basis, survive the tough competition. Microsoft Advertising is recently updating its dynamic search ads and with the new update the ads will be having longer titles and an additional field for description..

The new update by Microsoft, makes it’s dynamic search ads to be comparable enough with Google’s and this is indeed a great news for those who use Microsoft’s advertising platform for their business or clients.

The updated ads of Microsoft will now allow you to:

  • Make use of an additional description field, and now you will be having a maximum of two descriptions in total.
  • You can have upto 90 characters each for the two available descriptions.
  • You can make the most out of longer dynamically generated ad titles.

Microsoft recommends its users to make use of the additional description field, so that the ads appear more specific with information that are enough for grabbing attention. This will also give you more space for explaining your ad copy.

But the second description offered by Microsoft advertising platform need not show up on all the devices. So as an advertiser, you need to include the most important text ads in the first description field. If you include your important text in the second description field, you might face the chances of those text not displaying in certain devices.

Dynamic Search Ads in Microsoft can be created via the Campaign Management or Bulk API.

The latest update is available in countries that supports Dynamic Search Ad campaigns. The current list of supported countries include US, UK, France, Germany, Canada, and Australia. But it seems that this feature will be gradually rolled out into other countries as well.

Google Updates its Maps App with the Ability to Edit Business Information

Google has made another major update to its the Maps app on iOS, and with the new update, Google allows business owners to edit their listing information without having to leave the app.

The new update will make it easier for the verified owners and managers to edit their respective business profile.

This feature will be very helpful for business owners, when they look up to their own listing in Google Maps.

It will be helpful for you, when you might be checking your business listing to see if there are any new reviews or customer photos and finds spotting an inaccuracy in the business profile.

It will also be helful, when you have changed your business hours or stopped offering a particular service, and these change are not reflected in the business listing.

Now you can easily update the information immediately through the Maps app, rather than exiting the app and using a mobile browser or the Google My Business app.

Google Publishes the New Guide for JavaScript SEO Basics

Google has recently published a new developer guide that helps you to get more information about the basics of JavaScript SEO.

Google’s Martin Splitt and Lizzi Harvey wrote the guide for JavaScript SEO basics. Martin Splitt has become an expert on JavaScript SEO, and have recently produced a video series on the same.

The guide on JavaScript SEO Basics contains over much of what was covered in his video series and it mainly focuses on getting the JavaScript content indexed by Google.

As stated above, it covers just the basic and there is nothing more basic to SEO than getting your content indexed by Google. [Read more…]

LinkedIn Comes Up with a New Method for Lead Generation Through its Pages

In its latest update, LinkedIn has come up with a new method for generating leads through its pages. LinkedIn has decided to roll out its new tool that will help in generating leads through the pages and also measuring its overall results. As per its recent updates, LinkedIn has decided to introduce custom Call-to-Action (CTA) buttons on its lead generating ads. Initially they only had the option to add the button called “Follow”, and after getting various feedback from page admins, they have decided to include new customized call-to-action button on their ads.

The custom CTA buttons in LinkedIn can help you generate leads in a better way. The current custom CTA button option are:

  • Learn More
  • Contact Us
  • Sign up
  • Register
  • Visit Website

[Read more…]

Tips For Instagram Marketing To Grow Your Business

If you are an e-commerce business and still are a ghost on Instagram, then you better have a good reason for that!

Having an active presence on Instagram for your business is no more just a matter of choice but a necessity. Instagram is a part of our lives now, and crucial for many businesses.

With the right Instagram marketing strategy in your arsenal, you can grow to be an influential brand on Instagram.

Realizing this utter importance of Instagram for your brand marketing purposes, this article is all about the trending tips for Instagram marketing which are very much required to grow your Business on Instagram.

So, come let’s start the ride!

1. Switch To Instagram Business Profile

It is the first and the foremost thing you need to take care of. Being a business yourself, having an Instagram Business profile is so imperative. Having an Instagram Business Account gives you Instagram insights like Gender, Age Range, Top Locations, etc.

It gives you all related information regarding your account and how your posts perform. It also gives information like changes in number of followers, total impressions, reach, posts, followers, profile views, website views, and so much more. All this helps you to finally analyze your overall Instagram marketing campaign.

2. Figure Out Your Audience’s Interest

Your audience should be your first priority. That’s the thumb rule for any marketing strategy. You might create an amazing Instagram post but what use is it of if it doesn’t resonate with your audience’s interests. They are the ones who will engage with it in the first place.

As discussed above, Instagram insights help you get a better understanding of your audience’s interest by giving you details like demographics, impressions, total clicks, locations, etc. All this information helps you give a deep understanding of your audience’s behavior and interests, hence, helping you to funnel your Instagram marketing strategy accordingly.

3. Share User-Generated Content

Instagram is a great place to discover and post user-generated content. People literally post their entire lifestyle on Instagram like what are they eating, what are they wearing, where are they visiting, or what are they watching. Every post like this acts as a user-generated content for one brand or other.

Brands generally discover such user-generated content through mentions, tagged, or hashtags and repost them on their official Instagram profile in order to showcase real life user experience with their brand. This helps to enhance their brand image and grow user trust in the brand.

4. Embed Instagram Feeds On Your Website

Another way of putting the user-generated Instagram content to your marketing use is by embedding those Instagram feeds on your official website where your website visitors get to see the social proof for your brand in a very visually appealing way.

Also, embed Instagram feeds on your website, and let your website visitors see your social side which they might be earlier unaware of. Also, it helps to improve your website’s overall performance by improving it’s visual appeal, increasing the dwell-time, enhancing the conversion rates, reducing the bounce rates, etc.

5. Know When To Post

Just posting on Instagram is not enough. Posting it on right time is. You must post when your post reaches to the maximum target group and gets the most impressions.

According to research, the best days to post on Instagram are Monday and Thursday while Wednesday is moderately good. On the other hand, Sundays are the worst days to post on Instagram. The best time to post is 8AM- 9PM and 2AM. The recommended frequency of posting content on Instagram is 1-2 posts per day.

6. Use Interactive Brand Hashtags

Using relevant and interactive hashtags is imperative for a successful Instagram marketing campaign. Hashtags help you categorize and organize your images and videos on Instagram. It is an easy way of tagging your content making it easier for others to find it.

Your hashtag could be generic or very very specific as per the requirement of your Instagram marketing campaign. Your hashtag must be simple and really interactive. It helps you initiate immediate engagement. Your customers and followers can use this hashtag to share user-generated content for your brand on Instagram.

7. Use Instagram Stories Effectively

The 24-hour disappearing stories is a great Instagram feature. It is like a gift for marketers. These stories help you narrate a whole story in a really engaging manner segmented into multiple stories.

What makes these stories different from a regular Instagram post is it’s slideshow format and the fact that they are not permanent and just visible for 24 hours only. This helps to create the required FOMO effect in the minds of your users.

You could also use this feature to make an announcement for a new post, some offers or discounts, events, etc. You could show a celebrity endorsing your product or the story behind the cameras.

Over To You…

These were 7 important tips to reinforce your Instagram marketing strategy and now it’s time to put them to use. Post at right time and on the right day and never forget to track your metrics.

Try the best Instagram marketing and embedding tool for your marketing campaign and let your brand grow and flourish on Instagram.